As a local small business, you don’t have a huge marketing budget to spend building your brand. Generating leads and sales are crucial to the survival and growth of your business. But word of mouth by itself is too unpredictable to count on for your growth. The good news is Facebook presents the perfect channel for small local businesses to build a consistent lead generation system without blowing your budget.
Apart from being cost-effective, Facebook also offers an edge over traditional advertising platforms such as newspaper due to its uniquely granular targeting options. While newspapers reach the general public, Facebook allows you to target people by attributes such as interests, career, life events, etc. For people in the U. S. you get to do further targeting even by income level and more. Since Facebook charges by CPM/CPC, this allows you to focus your advertising dollars only where it matters, presenting opportunities unlike anything seen in the history of advertising.
But as exciting as that is, there’s still one thing that can trip you up. The tricky thing about Facebook is that it is a social platform, not a commercial website per se – meaning Facebook users are not readily looking to buy something. Advertisers seem to forget that fact and end up bombarding their audience with repeated sales messages (and annoying them). You must steer clear of that. Be ready to put out useful content and information that helps your target audience.
Taking that approach, some of the best performing ad campaigns on Facebook are carried out with low-barrier, call-to-actions such as a free trial/consultation/ebook/webinar.
At the end of the day, the winners on Facebook will be those who manage to gain an intimate understanding of their audience. Having that knowledge helps every step of the way – from deciding on your targeting settings – to coming up with your offer. You can conduct surveys with them in person or make use of online tools to enhance your audience understanding. By doing so, you will see Facebook ads skyrocket your business.
For more examples and explanations on building a profitable Facebook ad campaign, visit https://icecube.asia/facebook-advertising-to-generate-leads-sales-for-small-businesses/ to find out more.
Ted runs Ice Cube Marketing, a digital marketing agency in Singapore that helps local small businesses acquire leads from channels such as Facebook and Google.