Archives for August 2019

Psychology of Color in Branding

August 29, 2019 by Guest Post Leave a Comment

Color plays a crucial character in how your brand is professed. Whether your brand is related to fashion, medical supplies store, or any other niche nowadays, It’s very tough to connect with any new audience and give them sufficient customer trust.

Research says that color psychology study is one of the best ways you can help your brand. This study can help you to grow and generate new business leads.

No doubt color Psychology plays an important role to build a strong and significant brand. Here in this post, we are going to discuss on color psychology and educate you details about the color meaning, which will help you a lot to make your brand big and excellent.

Now let’s understand what color psychology is??

In simple word color, psychology is nothing but the study of colors regarding human behavior. Or we can say how the human brain reacts to a particular color. Overall the study is about how a human reacts to product color when he/she purchase it from the market. Now the question is how it can relate to a brand making Yes! There are several questions like does the color of an icon brings more clicks? Does the color logo attract more people? All of these questions answer is yes! Color matters and it put a significant impact on brand

Now let’s discuss some colors and what it symbolizes.

Red colors in marketing can always be an attention capture concept, and it is well associated with various meaning like danger, passion, excitement action, and energy.

When it comes to orange color, it symbolizes success creativity balance, and adventure.

Yellow color stands for optimism, happiness, and positivity.

The pink color is about the female audience, or you can say the pink color symbolizes unconditional love immaturity and femininity.

Similarly, Green is about growth & health; Blue is about calm harmony and stability.

The purple color stands for luxury nobility and power; on the other hand, White color means cleanliness humility, innocence, and kind.

Black color psychology is all about elegance, power mystery, and sophistication.

Grey color stands for balance and neutrality. Brown color means wood stone or earth. You can say marketing purpose most of the brand uses brown color in a business brand like natural products or food.

Final Verdict We already mentioned color psychology and their stands for brand marketing. Now it’s time to choose the best color for your business and make it successful. Though there are many niches, you will find a standard color like blue for health care. So there is no hard and fast rule always to follow the color psychology. Always choose the color for your brand according to your customer liking so that you can generate huge business lead via your online store.

4 Tips for Improving Your Marketing Agency Right Now

August 29, 2019 by Contributed Post Leave a Comment

As a marketing agency in 2019, you know that the industry is a tough nut to crack. Consumers know all the tricks of the trade and they’re more demanding than ever, and when you turn your clients, they are even more so demanding, and what is expected of a modern-day marketing company is too complex to put into words.

However, running a successful marketing agency is still a highly profitable business, especially if you’re good at what you do. If you know the ways and areas you can improve, you can also boost your chances of success. While on this page, today we’re going to explore the top four ways you can start improving your marketing agency right now.

1) Get the Right Tools and Software

While a bad workman will always blame their tools, when it comes to marketing you’ll need to make sure you have the toolkit that’s right for you and the services you offer. Whether you offer research services, SEO services, package and campaign services, and anything else, you need to make sure you have the software and access to resources to do it well.

Sure, this might be a bit of an investment, but not only will you be able to improve what you can offer, but you’ll also be able to attract new clients and offer your existing ones more; ultimately boosting your levels of success.

2) Hire the Right Talent

You need to make sure you’re hiring the right people for the job in your marketing agency to ensure you’re giving yourself the best chance to succeed. This means going through the staff you have now and making sure they have the right skills and training to do their job properly.

You’ll also want to make sure when you’re hiring staff that you’re being selective with who you choose and you’re not just jumping into hiring someone because you need someone, but rather taking the time to see who’s the best fit you can get.

3) Work on Your Proposals

The way you approach your clients is one of the most important aspects of being a marketing agency. Don’t give across the right first impression or present your ideas in the right way and the clients are going to go with another agency.

Work on your proposal process, whether that’s seeing how you could do things more effectively, or even using a marketing proposal template that wins more clients. Just look at what you do and see how you can do it better.

4) Implement Video

Video content is one of the most important forms of media right now when it comes to marketing, and if you don’t offer it already, you need to look into it to start up-ing your game. Video production is very expensive, but with the right mindset and a can-do attitude, it can be a huge benefit to your business.

Summary As you can see, there are plenty of things you can do right now to start enhancing the success of the marketing agency. Of course, every agency is different, so make sure you’re still remaining yourselves to have the spark that keeps you as being you!

Three Tips That Will Help To Streamline Your Business

August 20, 2019 by Contributed Post Leave a Comment

When it comes to business, we are all constantly looking for ways to streamline what we do. How can processes run more quickly? How can our offices be more efficient? Luckily there are some things that we can do to make sure that the service we provide is easy, quick and streamlined.

Cut Down Your Meetings

In the office, it’s time to consider the meetings that seem to take up half of every day, and whether you actually need all of them. Sometimes, decisions can be come to via group chats on Slack, for example, or you may find that you don’t need quite so many colleagues and co-workers in that decision-making meeting with you. Take a look around and consider if each and every one of those people really needs to be there. If the answer is no, then why not call in each head of department instead, and have them feed back information to their team? This is quicker and more efficient, as the team members can keep working during the meeting time. Make sure that you keep to the meeting agenda and that the time you’ve allotted for the meeting doesn’t overrun. You could also consider standing meetings – the idea might not seem pleasant but they tend to take a lot less time.

Start To Outsource

Outsourcing is key when it comes to freeing up your time so that you can focus on what you really need to do. When you start a company, most people tend to do almost everything themselves, but as time goes on, and as you expand, that is no longer necessary. Think back to when you started your company – why did you do that? Was it because you were inspired by a great idea, or because you wanted to spend hours each week working on payroll or in IT services? These are things that you can leave to other people – outsourced IT support, for example, will not only save you a job, but they will also have more expertise so they’ll be able to do that job more quickly and more cheaply – and to a higher standard.

What About Working From Home?

In many places, flexibility has become absolutely key. A lot of people won’t consider accepting a new job unless there is some flexibility there: people are no longer willing to spend a certain amount of hours each day chained to their desk in the office, which means in turn that you need to open your own mind about what working for you actually means. Much of the time, having people work from home is actually better than having them in the office. They will be saving the expense, energy and time of their commute, and will also be able to work in a calm and quiet space, which is not the case in all offices. If you choose to hot desk at work, you may also be able to cut down on the amount of office space that you need.

Streamlining your business doesn’t have to be difficult or complicated – these tips will help you work easily and more efficiently in no time.

Preparing for a Career Change

August 20, 2019 by Guest Post Leave a Comment

Do you find yourself not loving what you do anymore? Are you considering pursuing a different passion? You’re not alone. As you age, interests change. This leads many to contemplate changing careers, but don’t due to the financial risks. Fortunately, there are several tips to changing careers at any age such as creating a budget, staying aware of debt, and timing your transition.

When seriously contemplating a career change, it’s crucial to refine your general budget. Entering a new industry can be financially worrisome for some people because they generally have to start entry-level. This means a decrease in income. However, many people will alter their lifestyles to pursue a passion. Refine your budget by identifying places to save. Keep in mind the essentials like rent and groceries will predominantly remain the same. Sacrificing entertainment and other unnecessary expenses tend to go first.

Before making a career change, consider paying off high-interest debt. Some people’s debt-to-income ratio changes when switching to a lower paying job, so strategically prioritizing high-interest debt while in a higher paying role can be more beneficial. Credit.com recommends reducing debt to 25% of your estimated income before vacating your current career.

Remaining strategic with debt reveals the third aspect of preparing for a career change: timing. Define what major goals you have planned for the next five years. If buying a home or starting a family comes to mind, reevaluate if making an industry change is financially smart for you. Avoid taking on too much financial risk at once. It could be more wise to spread major life events out every few years.

Spend time researching the industry you want to enter and talk with a financial advisor. Changing careers is possible and can lead to an increased work satisfaction, but sternly analyze your financial situation before making the switch!

Please include attribution to Credit.com with this graphic.

4 Technological Investments That Small Businesses Should Consider

August 19, 2019 by Keith Coppersmith Leave a Comment

Technology has become the life-line in almost all areas of modern life, including business. We rely on it as a source of information, as an aid to communication and a useful tool for work. All in all, technology and business are so intertwined that if the power was out and the laptop and mobile batteries were low, the businesses would be lost for a while.

Inevitably, a business owner needs to think in terms of different technological advances so as not to lose an opportunity to expand and grow. Since there is a multitude of software and hardware solutions which appear daily on the market, it is sometimes difficult to assess what would be useful and what is a waste of money. So, here is a short list of investments that you might find applicable in your everyday work.

Revising payment methods

All people who regularly shop online have found themselves in a pickle at one point because of the payment methods the website supports. It often happens that people look at the picture of the product and then go straight to see the payment options so as not to waste time reading the description and checking the price if they don’t have the means to pay through the offered channels.

This is especially important if you are planning to expand your small business globally or if you are already on your way to extend your reach – countries offer different cards to their citizens so sometimes a customer would need to ask a friend from a different country to buy something for them. So, to facilitate their shopping experience, besides a Visa and Mastercard, think in terms of PayPal for global purposes, and UnionPay for China.

Improving overall data security

There is no need to discuss how paramount data and cybersecurity is and how important it is to make sure your customers’ and your business information are kept safe. It is advisable to introduce a password manager software that will keep track of everything, as well as to enable two-factor authentication to add an extra layer of security to crucial apps.

In order not to worry about your employees potentially opening phishing emails, you should install anti-malware software and also, it is vital that you educate your employees about the possible dangers and all protection tools you are currently using. Also, it is highly recommended you update all software regularly and back up all data. Another thing to keep in mind is that you need to delete unused accounts so that attackers cannot get their hands on the old credentials.

Supplementing customer service tools

What every wise small business owner knows is that without proper support and communication with customers, the chances for a business to grow are slimmer. So, you need to go the extra mile to keep your customer satisfied and to aid the communication between them and your customer support team. For instance, if you offer phone support, your small business phone system needs to include VoIP connectivity as well as accounting calls with the aid of different recording and screening systems.

And if you offer support via chat, chatbots are a useful addition: as your business is expanding, you will get more customers, which means more work. However, not many prospective customers actually take the time to read the FAQ section or go through your website, so a chatbot can serve as a gatekeeper for those who ask questions that are already plainly answered in the FAQ. This ultimately saves time to live agents and allows them to be more efficient.

Introducing HR software

A good HR software is necessary to record everything related to an employee: hiring, performance, payroll and benefits and in that way, protect both your rights and your employees’. When choosing the right software, you should consider the number of employees and how easy the software is to use since a complex system will not help but complicate matters.

What you should also be looking at is the payroll processing segment so that the payroll system could benefit from the data related to an employee which are stored there, such as the name, hours worked and the pay rate. Reliable software should be able to also keep track of time off and leave so as to be able to manage the number of active employees at all times.

Conclusion

For a business to prosper, it needs to have a flexible structure and to accept the fact that the strategy needs to be dynamic in order to keep up with all the changes related to materials, products, interests and many other segments. Most of the time this task isn’t easy and you need a team of enthusiasts around you who will be open to new opportunities but who will know how to assess what is a good move and what is just an impulsive call.

This applies to technology as well since you never know when a revolutionary improvement may appear and if you are one of the first to hop on board, you can gain a significant advantage over your competition. Always be on the lookout for practical solutions that can aid your business and allow both you and your employees to be as efficient as possible.