Archives for June 2021

Why You Should Hire an Organisational Development Consultant ASAP

June 19, 2021 by Diana Smith Leave a Comment

Whether you’re satisfied with your company’s current level of productivity or are dreaming of taking it to a new level, it all comes down to the organisational scheme of your company. From boosting your employees’ results to helping them make the most of their abilities, there are lots of things you can do if you wish to make your dreams come true. Luckily, you can simply find a professional who can do all of that in your stead – that’s where organisational development consultants come into play. If this is a move you’re thinking about making as well, here are a few amazing reasons why you need to make it as soon as possible!

Creating a new system

If you notice that something’s not right with your company and then have an organisational development consultant confirm that to you, stop wasting your time and start coming up with a new system. From your low-level employees to your top management, everything has to be shaken up and reorganised if you want your company to become more successful than it’s ever been.

Luckily, coming up with a new system is something your consultant will be able to help you with. Hiring experts who know everything there is to know about successful organisational designstrategies is an idea that might go a long way, particularly if you stick to people with the right experience and knowledge. These people can do quite a lot very quickly, without taking too much of your time and energy, and that’s the kind of efficiency all entrepreneurs are hoping for.

An outsider’s point of view

You may think that everything in your company is perfectly organised and heading in the right direction, while your staff might be thinking the same simply because they love their job and don’t want to complain about it. However, just because you think that doesn’t mean someone else will feel the same way, which is hearing their feedback and ideas might be crucial for your future development.

This is true in all areas, from developing your business strategy to rethinking the quality of your organisational scheme. People who come from the outside are usually more objective when it comes to assessing the latter, and an organisational development consultant will notice what’s wrong sooner than you can imagine. Whit that in mind, professional executive coaching is always the right way to go. It will improve your employees’ productivity and satisfaction which it’s necessary if you want to introduce changes and do something good for your business.

Motivating your staff and creating a movement

It doesn’t matter how big your company is and where you’re located – making a change from time to time is simply a must in this day and age, especially if you want to become more competitive and relevant in your industry! The type of change we’re talking about doesn’t matter as long as it’s a change for the better, and a way to make that change happen is by having someone from the outside catalyse the change you need.

That’s precisely what experienced and knowledgeable organisational development consultants do – they come in, learn as much as they can about your company, and identify the changes you need to introduce if you want to move forward. They can motivate your staff to become active participants in this change – you can motivate them a bit yourself as well – and thus create a movement that will result in something that benefits you and them at the same time.

Hiring an organisational development consultant is a huge move for your business and the first step towards a more successful and lucrative future, so don’t hesitate to do that immediately!

How to Design and Sell T-shirts Online As Your Secondary Income

June 18, 2021 by Delan Cooper Leave a Comment

Know Your Brand

It is very important that you know your brand before you embark upon the endeavor of starting a t-shirt company. Your brand should be well established in terms of color scheme, logo, motto, and aesthetic. You should understand the value of your brand as it pertains to the consumer.

The value of a fast-food brand is that it’s convenient and delicious. The value of a jewelry brand should be its timelessness and elegance. You must understand the value of your brand in terms of the T-shirt industry. Get to know your target market and establish what it is that makes your t-shirts truly valuable for the consumer.

Going Into Business

Once you have done the work of designing your logo and getting to know exactly what it is that your t-shirt brand has to offer the consumer, you are ready to begin manufacturing your shirts.

The first step in doing this is purchasing wholesale t-shirts. Ideally, you should establish a good working relationship with the wholesale supplier who will want to offer you discounts on a regular basis for purchasing in large, wholesale bulk. You will need to decide which type of tee shirt to purchase. AS Colour staple tees are an excellent option for basic, easy-to-brand tee shirts. You may want to do some research ahead of time in order to establish who the most reputable wholesale supplier is for the t-shirt type that you are looking to purchase.

You may establish this information by doing research online, referencing Google reviews and also referencing reviews on whichever website you find their contact information. You may also ask your wholesale supplier for professional references from satisfied customers. There is no shame in doing this and you are sure to see better results in your long-term wholesale purchasing relationship in doing so. Any reputable wholesale supplier will be happy to offer you references of satisfied customers.

Making the Tee-Shirts Unique to Your Brand

It is safe to assume that you will want to add graphics to your custom tee shirts in order to make them unique to your brand. You will need to decide if you are to do this on your own or if you will contract out a screen printing company to do this for you. Should you decide to do this on your own, you will need to purchase expensive screen printing equipment and employ staff who can assist.

Should you contract out to a screen printing company, be sure to do sufficient research about the company ahead of time in order to establish which company is the most reputable to do business with. You should always make sure that the companies you are doing business with are going to be worth working on within the long term, prior to actually making a purchase with them. Back all transactions with thorough research ahead of time.

Establishing Your Means of Sale

You will need to establish how you are going to offer your product to the consumers. Will you have an e-commerce store or a brick-and-mortar location? Will you opt to have both?

For an e-commerce store, you will need to decide whether you will build the store yourself online or whether you will contract out a specialist to do so. There are numerous different websites you can use to create your own e-commerce store that are responsible for much successful business. Companies like square, Shopify, and Weebly all offer eCommerce platform building Services for small businesses.

Design T-shirt products can be displayed in their full glory on an eCommerce website just as well as in a shop window. You will want to choose the right venue to best showcase your t-shirts. At that point, it’s all up to the customers to become avid fans of your product and purchase plenty.

Make Your Independence Day Marketing Count

June 18, 2021 by Contributed Post Leave a Comment

Independence Day is just around the corner, and that means that you need to prepare for your fourth of July marketing strategy if you haven’t already. Every year, brands compete for visibility with breathtaking offers, fantastic discounts, and mesmerizing independence displays. Fourth of July is a national marketing celebration for businesses, which can be just as beneficial for your brand as Christmas or Black Friday.

A brief look at some of the most memorable campaigns from brands that went above and beyond reveals three vital lessons. The Fourth of July strategy is all about:

Making your brand relevant,
Differentiating yourself,
Being useful / helpful.

Unfortunately, you will be competing against a variety of brands that are typically focusing on the creation of a unique discounted offer or the launch of themed products. As such, for small businesses, you want to try out something different to bring your brand forward. Here are our tips for leveraging your Fourth of July campaign for maximum brand awareness.

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Launch a special event

Rather than competing on products, you could use the opportunity to compete on valuable content. In the week leading to the Fourth of July, you can launch unique virtual events to help educate your customers or share essential tips and strategies to make the most of your tools and services. Additionally, you can seize the opportunity to build a community about your virtual events, using an automated email campaign to guide leads from prospect to purchaser. For instance, you could send a welcome email when they sign up for your events. You can also reach out to existing customers with an event announcement campaign. Contacts who attended the event can be triggered with a thank-you message that focuses on nurturing the relationship. You are more likely to generate future sales with an extensive workflow of emails.

Have a social media contest

Ideally, you also want to promote unique events on social media. But, as a welcome gesture, you can also create a contest that will give the selected winners further benefits and support beyond the invitation to your events. Indeed, social media contests are hugely popular as they boost brand awareness by growing your following and creating engagement. You will need to select the most relevant contest type for your audience group. For instance, B2B services can leverage their Twitter or Linkedin audience for a competition. On the other hand, B2C brands gain a positive response from social media channels such as Instagram or Facebook.

Give back to America

Last but not least, you can turn your Fourth of July campaign into a PR event. To celebrate Independence Day, why not support some of the local communities in America? You can run a PR campaign along the lines of making America great again, which will get your brand a lot of attention from local customers. Which community activities are best suited for Independence Day?

There is a variety of choices depending on your services and product range. For instance, an interior decorator could help the elderly population upgrade their interior with safety in mind. If you provide B2B services, you can reach out to businesses that have been affected by the pandemic crisis.

Rather than building your Independence Day marketing on maximizing revenues for a weekend, why not consider brand awareness activities that will drive customers in the long term? Hopefully, these tips can get you started!

The Secrets To Reach A Local Audience Are Right Here

June 18, 2021 by Contributed Post Leave a Comment

Are you running or in the process of setting up a brick-and-mortar company? This is always going to be remarkably different from the typical online business because rather than appealing to a massive audience, you will instead be focusing on a local audience. Indeed, the size of the audience will depend on the range of your business and how far people are willing to travel to seek out your services. For some local service businesses, people will only travel a few miles to find the right company. That’s true when there is a high level of competition in your area. So, how do you make sure that you can win over your audience with a business like this? Well, you need to make sure that you are using the right local marketing techniques. That’s what we’re going to explore today.

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Local SEO

It’s easy to assume that if you are marketing to a local audience, then you don’t have to worry about online marketing techniques. However, it’s worth noting that this isn’t the case. An online marketing strategy will still be vital and could help you gain the upper hand over the competition. Don’t forget, customers still search for local businesses they are thinking about using online. A Google search is the phone book of the 21st century.

If you want to find people to be able to find your business online, you need to make sure that you are exploring local SEO techniques. Local SEO services are available from a wide range of companies and could help you a great deal. If you are interested in exploring this option, then make sure that you check out the techniques that they are going to be using. Some companies will focus entirely on establishing your company on Google My Business. Other services will focus on a more expansive campaign, potentially including your own local blog. Blogs are still excellent for local companies because they can ensure that you can provide real value to your customer base and this is exactly what they want.

Local marketing can even include social media marketing. Using social media marketing the right way will ensure that your business is far more accessible and guarantee that they can find the information that they want about your business. With the right social media marketing campaign, you could potentially skip the need for a website completely. That’s great if you are working with a marketing budget that is substantially more limited than you might expect.

Signage

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Of course, a lot of your business for a local company will come from foot traffic that essentially stumbles across your premises. As such, you do need to think about how to make sure that you are hitting the right mark with your signage. It is worth spending a little more to ensure that your signage is unique and stands out, particularly if your company is located on a crowded street. If you are worried about signage options then we recommend that you do speak with a professional designer. They will be able to make sure that you are on the right page here and get an awesome design that is guaranteed to stand out.

Be aware that there are lots of different types of signage for businesses. As such, you should make sure that you find the option that makes sense for your brand. For instance, if you are appealing to an audience that is going to be wandering the streets in the evening then brightly lit signage could be the answer. Or, if you have a larger building, you could explore a wall decal that can be seen from the main road.

Don’t forget the first impression of your business is always going to go beyond the signage that you are using too. You need to make sure that you are thinking about how to add more to your business curb appeal as well. There are lots of choices here. For instance, you may want to consider investing in maintenance for your building to ensure that it looks fantastic. Or, you could decide to add something more unique to the exterior of your building guaranteed to get attention like a stone sculpture.

Guerilla Marketing

You may also want to explore guerilla marketing tactics. This can be great if you are keen to guarantee that the marketing for your business does attract media attention. There are a wide range of guerilla marketing tactics that you may wish to explore and could work in your favor. We recommend that you get your team members out on the street when crowds are high so that they can connect and engage with your audience, encouraging them to walk through your doors.

Flyers

People often assume that flyers are always going to be viewed as junk by an audience. However, this is not the case. The reality is that flyers can be appreciated by an audience if you create them the right way. One of the ways that you can do this is by ensuring that you work to guarantee that they do deliver real value to customers. They need to provide information that they require or perhaps give them a reason to visit your business. For instance, you can make sure that flyers include limited or exclusive deals and money off your services. You could also use an AR code to connect your offline marketing to an online campaign for a more immersive and dynamic customer experience. This is just one possibility that could be worth exploring.

We hope this helps you understand some of the key steps that you need to take to ensure that you are approaching marketing to a local audiencec the right way. If you explore the key options here then you will be able to guarantee that your business is on the right track. You won’t have to worry about missing out on customers that could take your business to the next level and ensure that you don’t reach high levels of profit.

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Thinking About Changing Jobs? Don’t Ignore These Top Signs

June 17, 2021 by Contributed Post Leave a Comment

If you have been in your current job for quite some time and you have noticed that your motivation is dwindling, you need to give your current position some serious thought. It may be that you just don’t feel challenged enough or that you just don’t think that you are moving in the right direction anymore. Either way, it’s important to know the signs so that you can make a positive change.

You’re Stressed and Tired

Do you feel as though you are constantly dragging your feet when you commute to work? Maybe you feel as though you lack the spring in your step, and you want to do something about this. Either way, this is a sign that something needs to change. It may be that you have rising stress levels, and this is an early sign that things aren’t quite right. Stress can seriously impact your mood and it can also affect your immune system. This makes you far more susceptible to colds and low moods.

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You Don’t Believe in the Company you are Working For

When you first started working the career you have now, you may have felt as though there were endless possibilities. In fact, you may have even felt proud to identify yourself as being a member of the company. If you have recently noticed a change in the atmosphere or if you feel as though your confidence in the organization is waning, then this shows that now is the time for you to make a serious change. It may be that the company has taken a strategic decision that doesn’t sit well with you or that the management has undergone a reshuffle and you don’t feel as though the change is for the better. Either way, shared values can be a true motivator and you have to make sure that yours aligns with your employer.

Your Skills Don’t Match Up

Sometimes people get hired for things that they are good at, and not things that they are passionate about. If this is the case with you then you have to make sure that you do everything you can to make a change here. It may be that you currently work in accounting, but you have always dreamt of getting your HVAC license. Either way, you have to remember that life is far too short to be unhappy and that it’s more than possible for you to make a change if you know where you want to be.

You Watch the Clock

Watching the clock is a clear sign that you are not in the right job. It may be that you just don’t feel happy with what you are doing or that you simply don’t feel as though you are being challenged enough. Either way, you have to make sure that you make the right changes at the right time. If you don’t, then you may find that you are unhappy in your position for far longer than you need to be and this can limit your skills far more than you realize.