Archives for July 2022

4 Digital Marketing Mistakes You’re Making in 2022

July 15, 2022 by Guest Post Leave a Comment

Digital marketing has come a long way in the last couple of years, and recent developments have created their own new wave of problems. The good news is that these common digital marketing mistakes are relatively easy to fix. Take a look at these common digital marketing problems below and learn how you can prevent them in the future.

1. You Ignore Your Customers’ Problems

It isn’t enough that your products and services are products “of the future.” They need to cater to your customers’ problems to be successful. What is your business doing that the competition can’t compete with? What separates your company from the pack? Make sure you’re addressing your audience’s needs and responding quickly and efficiently to their problems. An audience that feels their needs are being addressed is more likely to recommend your business to others.

2. Your SEO Strategy Isn’t User-Friendly

Search engine optimization (SEO) is vital to your overall digital marketing strategy. It’s what enables your website to show up in your users’ search results in the first place. However, with SEO becoming a digital marketing staple, it’s all too easy to get caught up in SERPs and forget about why those SERPs matter in the first place.

Make sure when you’re optimizing your website that you’re making your site user-friendly and not just search engine-friendly. SEO should only be your guide to getting users to your website. It’s not a replacement for user-friendly design.

3. Your Website Leaves Something to Be Desired

According to HubSpot, as of 2021, up to 42% of users will leave a website that’s poorly designed. This is because poorly designed websites not only look bad but also don’t function as well as a well-designed site. If your audience needs to hunt down products and services or navigate around 404s, they’re going to give up on your business fairly quickly.

Not only is this a problem for your sales but it can also increase your website’s bounce rate, which tells Google and other search engines that your website isn’t worth showing their users. As a result, your poorly designed website can end up affecting your bottom line in more ways than one.

Fortunately, you can get your web design back on track with the help of a professional digital marketing agency. Digital marketing agencies have years of experience developing and fine-tuning websites just like yours to make them user-friendly and visually appealing.

What’s more, when you hire a digital marketing agency, you only have to pay a flat rate for the services you purchase. You don’t need to worry about going through the hiring process and onboarding a new web designer. A digital marketing agency already has web designers on-site ready to fix your website as needed.

4. Your Digital Marketing Campaign Is Weak

When you’re developing your digital marketing strategy, you want to be sure that you have clear-cut goals that can be measured. You ought to have short-term goals that are designed to help you reach long-term objectives.

Analyze the data you collect from your short-term goals and make any necessary adjustments to hit your metrics. If you’re not measuring your metrics or making any adjustments to your short-term goals, then you’re not likely to make your long-term objectives. As a result, your digital marketing campaign will fail.

Digital marketing mistakes can take a toll on your bottom line. But, if you catch your digital marketing errors early on, you can prevent them from becoming bigger, more expensive disasters.

5 Ways to Boost Your LinkedIn Profile Visibility in 2022

July 15, 2022 by Guest Post Leave a Comment

Did you know that six people are hired through LinkedIn every minute? When used strategically, LinkedIn can serve as a highly effective tool in your job search efforts. However, with over 830 million members, how can you make sure that your profile gets noticed by employers?

Fortunately, LinkedIn has plenty of features designed to help job-seekers create stand-out profiles. This guide from Berkley Recruitment will walk you through five simple steps you can take today to boost your profile’s visibility in 2022.

Complete Your Profile

If you’re seeking a new role and want to promote yourself to employers/recruiters, then profile completeness matters.

The LinkedIn search algorithm prioritises complete profiles over incomplete profiles. LinkedIn has gamified the process and will reward users with an All-Star status upon reaching 100% profile completion. According to LinkedIn, All-Star profiles are forty times more likely to receive job opportunities.

So what do you need to do to reach 100% profile completion?

Upload a professional, high-quality profile photo.
Write a personal summary about yourself.
Include an engaging headline that succinctly sums up who you are.
Add at least two previous positions, along with written descriptions of your roles.
Add five or more skills.
Fill out your industry and location.
Include where you went to school or college.
Connect with a minimum of 50 people.

Add Skills, Skill Tests & Endorsements

Did you know that you can add up to 50 skills to your profile? Taking the time and effort to add a carefully curated list of hard and soft skills to your profile will make it easier for recruiters and hiring managers to see what you’re good at. It will also affect which LinkedIn searches you show up in, how many searches you show up in, and how highly you rank in those search results.

In addition, LinkedIn has launched many new features that allow users to validate their skills:

First-degree connections can endorse your skills. When someone gives you an endorsement, it further strengthens your profile and increases the odds that you’ll be discovered for opportunities related to these skills.
You can take a brief assessment to showcase your technical skills. If you score in the top 30% of people who have taken the quiz, you can earn a badge to display on your profile.
As of 2022, you can now add skills to each position within your work experience section.

Get Recommendations

Recommendations are a powerful tool that add greater credibility to your LinkedIn profile. These are written testimonials from your connections that offer a step up from the endorsement feature (which doesn’t have a written component).

Recommendations are a form of social proof and allow you to validate your skills and personality. What’s more, they can provide a way to draw attention to elements of your personality, skill set or experience that you may feel too awkward to mention yourself.

You can request recommendations from anyone in your network. As a starting point, we advise reaching out to your CV references, colleagues, clients, classmates and friends. You may wish to offer one in return.

Engage

Once you have completed your profile and generated some recommendations, now you can shift your attention to engaging with others. Ideally, you should dedicate a few sessions a week purely for LinkedIn engagement through commenting, writing posts and re-sharing content.

The strategic use of commenting and sharing can allow you to build connections, demonstrate thought leadership, and highlight your subject matter expertise. All of this will help you to get noticed by the relevant people.

Here are some tips to keep in mind when crafting the perfect comment:

Read the original content carefully to make sure you fully understand it before adding to the conversation.
Aim to write a relevant and thoughtful comment that enriches the discussion (e.g. add a practical tip, share your personal experience, ask a question, or make a respectfu counter-argument etc.).
Take the time to write an original and engaging comment that is at least 2-3 sentences long.
Avoid the temptation to be salesly.
Use the tagging feature to mention the post’s author and get their attention.

Try Out New Features

In order to keep the platform fresh and current, LinkedIn frequently rolls out new features. Oftentimes, they will prioritise profiles that use these features to encourage users to try them out. Some examples of new features launched in the past year or so include:

Video cover stories on the mobile app
The ability to add your preferred personal pronouns to your profile
The ability to upload an audio file to demonstrate how to pronounce your name
Image carousel posts
Newsletters that your connections can subscribe to

Molly Forsythe is a Digital Marketing Executive with Berkley Recruitment. As part of her role, she enjoys writing helpful guides for job-seekers who are looking for their next dream job. Berkley is an Irish-based recruitment consultancy specialising in the areas of Business & Technology, Life Science & Engineering, and Supply Chain & Procurement. To discover the latest career opportunities in your area, talk to Berkley today.

10 Areas Where Medium Sized Businesses Might Want To Consider Outsourcing

July 15, 2022 by Contributed Post Leave a Comment

Businesses of all sizes have to make choices about where to allocate their resources. This can be a particularly difficult decision for small businesses, as they may not have the internal expertise or capacity to handle everything themselves. This is where outsourcing comes in – by partnering with a specialist company, businesses can focus on their core strengths and leave the rest to someone else.

However, outsourcing is not just for small businesses – medium-sized businesses can also benefit from this approach.

Here Are Some Areas Where Medium Businesses Might Want To Consider Outsourcing:

IT support:

Technology is constantly evolving, and it can be difficult to keep up with all the latest changes. However, John Yokley PTFS IT support services can help you troubleshoot problems and keep your systems up to date.

HR and recruitment:

Hiring new employees is a time-consuming and often complicated process. If you do not have the internal resources to handle it, consider outsourcing your HR and recruitment needs to a professional company.

Payroll:

Keeping track of employee payroll can be complex and time-consuming. If you do not have someone in-house who is experienced in this area, it may be worth outsourcing your payroll needs to a third-party provider.

Market research:

In order to make sound business decisions, you need to have access to reliable market research. Many market research companies can provide you with the data and insights you need to make informed decisions about your business.

Hiring an accountant:

Unless you have a background in accounting, chances are you will need to hire someone to help you keep track of your finances. An accountant can help you stay organized and make sound financial decisions for your business.

Photo by Maranda Vandergriff on Unsplash

Social media marketing:

Social media is a powerful tool that can be used to reach new customers and grow your business. However, managing social media accounts can be time-consuming. Outsourcing your social media marketing to a professional can help you free up time to focus on other aspects of your business.

Customer service:

Providing excellent customer service is essential for any business. However, if you do not have the staff or resources to handle customer service in-house, consider outsourcing this task to a company that specializes in it.

Business strategy:

Developing and implementing an effective business strategy is crucial for any business. However, if you do not have the time or expertise to create a strategy on your own, consider hiring a consultant to help you.

Event planning:

Organizing and hosting events can be a great way to promote your business. However, it can also be very time-consuming and stressful. If you do not have the resources to handle event planning on your own, consider hiring a professional to help you.

Copywriting:

Creating compelling copy is essential for any business. However, if you do not have the time or skills to write effective copy, consider hiring a copywriter to help you.

In Conclusion

Outsourcing can be a great way for medium businesses to save time and money. When done correctly, it can also improve the quality of your products or services. If you are considering outsourcing, be sure to do your research and select a reputable provider.

The Best Way To Launch Your New Corporate Project

July 14, 2022 by Contributed Post Leave a Comment

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Your company is finally ready to launch that new project you’ve been working on for months. But before you can start reaping the benefits of all your hard work, there’s one more crucial step: launching the project successfully.

There’s a lot riding on a successful launch. If done right, it can mean the difference between a project that flourishes and one that flops. So how do you ensure that your launch is a success?

Here are 12 tips to help you get started:

1. Define your goals

Before you even start planning your launch, it’s important to take a step back and define what success looks like for your project. What are your goals? What does success mean for your company?

Answering these questions will help you focus your launch strategy and ensure that everyone involved is on the same page.

2. Plan your timeline

Once you know what success looks like, you can start planning your timeline. How long do you have to launch the project? When do you need to achieve certain milestones?

Creating a timeline will help you stay on track and ensure that your launch is as smooth as possible. It will also help you identify any potential risks that could impact your launch.

3. Assemble your team

No project can be successful without a strong team behind it. So take some time to assemble a team of experts who can help make your launch a success.

This team should include people from all different departments within your company. That way, everyone will have a stake in the project’s success and can offer their unique skills and perspectives.

4. Create a launch plan

Now it’s time to start putting together your launch plan. This plan should include everything from your marketing strategy to your PR plans.

Think about every aspect of your launch and make sure that you have a clear plan for each one. The more prepared you are, the smoother your launch will be.

5. Set a budget

Launching a new project can be expensive, so it’s important to set a budget early on. Determine how much money you’re willing to spend on the launch and stick to it.

A frugal approach is wise; however, smart planning might require you to spend a little more than you initially budgeted for. But, if done correctly, the results will be worth it.

6. Write a press release

One of the most important aspects of any launch is generating buzz. And one of the best ways to do that is by writing a killer press release.

Your press release should be attention-grabbing and highlight the most exciting aspects of your project. If done right, it can generate a lot of excitement and get people talking about your launch.

7. Create a landing page

A landing page is a great way to generate interest in your project and collect leads. Your landing page should be designed to capture people’s attention and convince them to learn more about your project.

People like to see what they’re getting before they commit, so make sure your landing page is informative and enticing.

8. Make a splash on social media

In today’s world, social media is one of the most powerful tools you have at your disposal. So make sure to use it to your advantage when launching your project.

Create a social media plan that includes strategies for promoting your project on all of the major platforms. And don’t forget to use hashtags, which can help you reach a wider audience.

9. Reach out to social media influencers

If you want to generate buzz about your project, reaching out to influencers is a must. These people have a large following and can help spread the word about your launch.

The rise of social media has made it easier than ever to connect with influencers. So take advantage of this and reach out to as many people as possible. They enjoy being part of a project’s success story, and it’s a great way to get your project in front of a larger audience.

10. Get creative

Remember, don’t be afraid to get creative with your launch. There are endless possibilities when it comes to marketing and promoting your project. So think outside the box and come up with some unique ideas that will make your launch stand out.

The best way would be to invite business partners and the entire project team to an event. Organize some food and drinks, serve up some lasagna in full-size sheet pans, string together some decorations, and perhaps some corporate entertainment. The entire team will appreciate being celebrated, and it’s a fantastic way to show off the fruits of their labor.

11. Hold a contest

A great way to generate interest and excitement about your project is to hold a contest. People love to compete and win prizes, so this is an excellent way to get people talking about your launch.

For example, you could offer a free subscription to your project for the best social media post about it. Or you could give away a prize to the person who refers the most people to your landing page.

12. Give away freebies

Another great way to generate buzz is to give away freebies. This could be anything from t-shirts to coffee mugs, but make sure it’s something that people will actually want.

By branding these items with your project’s name and logo, you’ll be able to generate a lot of free publicity. And people will be more likely to remember your project if they have a physical reminder of it.

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There you have it!

Launching a new project can be a daunting task. However, the kick-off meeting and set the tone early on would be the most important part. If done correctly, it will make the entire process much smoother and ensure that your project is a success. Keep these tips in mind, and you’ll be well on your way to launching your next corporate project.

5 Tips for Effective Fleet Management in 2022

July 12, 2022 by Diana Smith Leave a Comment

Pinning down the reasons for the success of one company to a single factor is not truly possible. But, we can all agree that, even if some business manages to cover all these bases and push the best possible product on the market, its prospects will suffer if that organization is not capable to deliver those products to end-users in the fastest, most streamlined and economic way possible.

That puts quite a heavy pressure on your fleet management team to deliver the results that will meet these high standards and keep your company competitive. Let us see if we can help with these couple of suggestions.

Set clear purchasing requirements

When filling in their business fleet ranks most business owners take very little time to consider how these vehicles will behave in business scenarios. Therefore, even the decent vehicles that are otherwise great daily drivers and excellent picks for, let’s say family cars, end up being slogs incapable of successfully dealing with fleet tasks. So, before you add some new car to your fleet, consider these couple of critical requirements:

Maintenance costs
Total cost of ownership (TCO)
Fuel efficiency
Availability and price of replacement parts
Load carrying capacity
Features specific to your company and industry

This level of standardization will make far easier a whole slew of tasks ranging from budgeting to making maintenance schedules.

Reduce mileage any way you can

To put it simply, ramping up mileage produces needless fuel costs, wears down the vehicles, and makes staying on schedule a living nightmare. In some bigger countries like Australia, failing to handle this issue in an effective manner can cause detours that can last hours upon hours. So, try to reduce mileage and plan delivery routes more carefully. You can even try getting some of the latest-gen fleet management software platforms that allow you to completely automate such processes and deliver your goods in a far more optimal manner.

Set up a thorough inspection and maintenance schedule

Once again, your goal should be to introduce the highest possible level of standardization and leave nothing to chance. So, be sure to make your inspection and maintenance plans in consultation plans with workers that are interacting with the vehicles on a daily basis. Even better, you can even bring in a third party for a professional opinion. If we once again take Australia as an example, you can find, let’s say, perform a professional car inspection in Sydney and ask an experienced mechanic to crate schedule based on the type and condition of your vehicles.

Keep track of absolutely everything

Efficient fleet management is near impossible if you don’t do a good job at keeping the track of data concerning drivers, vehicles, mechanics, expenses, etc. Granted, keeping in mind the sheer magnitude of items you need to deal with, this can be a very challenging task. But, you need to approach this duty with due diligence nevertheless. Here is a shortlist of some of the most important mentions you should always keep on your radar:

Driver performance (accidents, scores, delivery times, etc.)
Purchasing and leasing data
Inspection and maintenance schedules
Fuel usage and other daily expenses
Utilization of the vehicles
Driver licenses and certifications
Driver checklists

Provide drivers with sufficient training

Experienced professionals know quite a few things about how to get the goods from point A to point B. Be that as it may, even the best drivers in the world don’t know everything and you can make your fleet far more efficient if you fill in these knowledge gaps by providing your staff with training and seminars about responsible and economic driving techniques as well as the more corporate aspect of their daily tasks. Also, be sure to establish a clear reward and penalty system that will ensure that the insights the drivers will get at these sessions will be implemented in real-life.

So, these were the top five tips that should help you to bring your corporate fleet in order and allow you to run your company with optimal speed and efficiency. When all is said and done, the success of one business depends on its ability to reach out to the customers first. Even if you nail down all other facets of your organization, you will never be able to truly take off if you create bottlenecks at this critical point. The strategies we presented above will definitely push you one step closer to the solution of this problem.