As difficult as it can be to admit, your customers will decide in large proportion how successful your business is. You might have the best infrastructure in the world, the most talented and qualified team, lightning in a bottle in terms of the unique nature of the product or service you are offering, and offer an absolutely wonderful price of entry. However, unless your customers believe this to be attractive, you will likely struggle to maintain a cash flow. There are better and worse manners of conducting business, and ingratiating yourself to your customers. It might be that your business could use a little readjustment to make this a priority.
Alongside a competent safety net, this goodwill on behalf of your customers can benefit you tremendously in both the short and long term. It might foster repeat business, it might spread word of mouth, or it might simply have a more profound effect on the lives of the people you interface with. This last scenario might help you sleep well at night, so it’s always best to give it a try.
Without further ado, consider the following methods of looking great in your customer’s eyes:
Rewarding Loyalty
Rewarding loyalty is one of the most basic but simple methods to allow customers to feel valued. You might offer discounts to regular visitors, offer membership in a regulars club, or offer early access to your product launches. You might offer free delivery, or offer a free item per number of orders made. There are many, many little allowances you can gift your loyal customers, and so finding out the most affordable yet significant means of doing so might take a little discussion among the top decision makers of your firm. Consider logistics, the cost/reward, and always gauge the effectiveness of these efforts after they have rolled out.
Positive Action
Acting positively in the eyes of your customer can be important to help you secure repeat business. This means you need to act as a positive force in the world. For example, you might donate a certain amount of sales to the planting of trees if their use is relevant to your firm, you might associate with worthwhile causes such as fairtrade, or you might donate one of your sheltering products to a charity per number of orders made. This should allow customers to feel comfortable purchasing from your firm, asa they know a portion of their purchasing power will be used positively in the wider world.
Excellent Support
In order to be regarded positively among your customers, you need to communicate with them well. You can enact the previous two points extremely well, but without being able to communicate their support requests promptly, and get to the heart of the issue, you’re always going to have trouble. Help desk software can absolutely help you manage these support issues, as can ensuring you invest enough hiring members of your help department. Remember that this is the most frequent personal interface your firm will keep with its clients, so stacking this department with able, friendly and competent people is the most important thing to achieve.
With these considerations taken care of, you’ll be on your way to nothing but positive business/customer relationships.
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