Whether your business is a start-up or firmly established, social media is a priceless tool for growing your business and securing organic leads that will, in turn, generate greater profit. As of March 2, 2021, there were 4.2 billion active social media users. Understandably, not everyone is as social media savvy when it comes to publicizing business matters, so these tips will help you solve that problem.
Photo by Kerde Severin from Pexels
Ensure you are up-to-date
Technology and online trends change daily, so staying abreast of these things will help you determine which platforms are best suited to grow your business by reaching larger audiences. But before setting up your business’s social media pages, it is a good idea to engage an expert managed IT service provider through managed IT services to ensure any tech issues can be resolved with ease.
Get creative
These days there are plenty of innovative ways to advertise your business online. You can use apps like TikTok to share 15-second to one-minute engaging videos that can appeal to the younger demographic. For example, Ryanair uses TikTok trends for advertising their airline company in a humorous and relevant way.
Use it as a customer service tool
Due to the immediate and communicative nature of Twitter, what with ‘threads’ and its direct message service, it is an excellent tool for handling customer queries quickly and efficiently. By establishing a company Twitter account, customers can get in touch by tagging your page or messaging directly. Resolving customer issues on a public forum will help foster a professional and reliable reputation for your business.
Use it as a networking tool
Most businesses are on social media, so it is easy to reach out for advice and mentorship. You could even collaborate on a project with another company, as this is a great marketing strategy for expanding your consumer base. Plus, you can use social media to assess what competitors are doing well and strive to follow in their footsteps or develop a better idea.
Focus on quality over quantity
Avoid clogging people’s feed with ads from your business, as this will likely put them off more than anything. It is better to produce quality posts that truly highlight the benefits of your product or service. Just by looking at your social media page, customers should be able to tell what kind of business it is. You can achieve this clarity by describing your products or service in your bio and using multimedia that adheres to the theme of your business.
Highlight the special events
If you have a big event or product launch coming up, scheduling intermittent posts about said event will create anticipation and engagement. It will also showcase the amount of thought and effort you have put into it.
Set up competitions and giveaways
There is no better way to create online engagement than to propose a competition, especially if you can give away an exciting product or service. The giveaway terms should always include the re-sharing of your post and a follow; this will attract more customers and create hype surrounding your business.
Leave a Reply