In a time when it seems almost everything can be done online, it’s all too easy for businesses to dismiss the importance of the humble phone call. However, the emergence of click-to-call has brought back the phone in a big way and represents a major opportunity to businesses across all sectors.
Click-to-call is an option presented to users upon searching for your business on their smartphone which allows them to get in touch with your business though their search engine with one quick click of a button.
Click-to-call represents a major opportunity for businesses of all types to improve customer service. Customers enjoy the convenience of click-to-call, with 51% of mobile users saying they “always” or “frequently” need to call a business from a mobile search ad.
Not a fad to be dismissed, click-to-call is here for the long-haul with experts predicting that revenue generated from click-to-call will reach $13.7 billion by 2020.
To learn more about how your business can take advantage of the click-to-call opportunity, check out this highly informative infographic from M2 On Hold. This infographic lays out the steps you can take to implement click-to-call and how to fine-tune your caller experience to build a better relationship with your customers.
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