Operating a business from home is a cost-effective and convenient way to run a company, however there’s still a stigma than home businesses aren’t as credible and successful as those that have offices and teams of staff. Fortunately, it’s possible to make people think that you’re a huge corporation with a few tricks. Here are just a few ways that you can hide the fact that you’re a home business and make people believe that you’re bigger than you are.
Don’t meet clients at your home
Arranging meetings with clients at your home is the number one giveaway that you’re a home business. Not only could inviting clients to your person address have security risks, it could also damage your professionality if you’re having to deal with family and household matters at the same time as talking to your client. Your best options when meeting clients is to go out for coffee somewhere and talk or use a video conferencing tool such as Skype. Just make sure when video conferencing that there are now giveaways in the background that you’re working from home.
Outsource your mailing address
If clients have to send you physical mail, a home address could give away that you’re not based in an office. Fortunately, there are sites like https://physicaladdress.com that allow you to have your mail sent to a virtual address where it is then redirected to your address or stored as a digital copy. These virtual addresses are often based in central city locations to make people believe that you’re based somewhere more professional.
Use a virtual phone answering service
You could also consider outsourcing a company to answer all incoming business calls for you. This company can filter out any sales calls and general inquiries and relay only the most important information to you. This has lots of advantages – you won’t have the constant interruption of phone calls allowing you to focus on core tasks, your phone will always get answered regardless of where you are and it will make your company more professional by making people believe that you have a secretary to answer the phone and that you’re not just a solo one-man-project (when in fact you may well be). You can find these services at sites like https://moneypenny.com.
Dominate the internet
By developing a large internet presence, you can also make people think that your business is bigger than it is. This is no easy task and may include hiring a digital marketing company. Certain ways that you can look big on the internet include building up a large social media following, collecting lots of reviews on lots of different review sites, getting your company features on other people’s blogs and designing a professional looking website. Get other company owners you know to help endorse you on the web by creating social media posts about your company or linking to you on their site – all this will help you to dominate the internet and look like a huge company.
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