If you have a blog for a hobby, or even as part of a work website, then you are onto something good. There are many benefits of blogging for your marketing strategy for work, and it can be a really enjoyable hobby. But what if you want to take the blog to the next level? Getting more traffic, more followers, and more social shares can mean that you can start to make money from your blog. Which can be a good thing for both hobby bloggers and business bloggers. But all of that can be easier said than done, right? Not so! There are plenty of things that you can do to take your blog to the next level, starting from today. You never know, it could be a pretty lucrative side-hustle, or even a main job for you.
Have you thought about any of the following before?
Collaborating
Collaborating with other bloggers is a great way to get your content in front of a whole new audience. From joining in with a blogger’s series, to guest posting, or doing a social media takeover, it shows more people what you are about. So get in touch with some bloggers, reach out on social media or join some blogging pods to share content and collaborations. It can be beneficial for both of you.
Build an Email List
If social media was to go down (and it can, just look at MySpace), then you can miss a lot of the people that would read your content. So you need to be working on building regular readers and getting subscribers to your blog, not just subscribers of your social channels. Offer something unique to subscribers, like recipes or an eBook, or ask for subscribers as part of a competition entry. The more subscribers you have, the more valuable you will be to brands and other businesses.
Sell Products Through Your Blog
No matter what kind of blog you have, if you have a following and people like what you have to say, then you could diversify your blog slightly and look to sell products through your blog. It could be an eBook that you have put together, relating to your blog content. But it could equally be products that relate to it too. Parent bloggers could sell baby clothing, for example, or food bloggers could sell a monthly subscription box of their favorite food items, for example. Just make sure that you’re looking for the best drop ship suppliers to get the best cost and service for your customers. Having a shop as part of your blog will open the blog up to a whole new audience.
Optimize Your SEO
Your SEO is your search engine optimization and it is all about how easy it is for search engines to find your relevant content. If you’re a business blogger sharing tips for startups, then does your content come up? When you make your posts more ‘searchable’ then it means that more people will find the content when they’re looking for things relating to it.
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