Brand exposure is everything to a business, and it’s something you should continuously be working on every day. It’s not enough to just get your name out there and make people notice your company – you want to be right in the faces of your customers, so they always see your brand and think about you. This is a great way to not only gain new customers but to also retain them and build a loyal customer base.
So, I’m going to provide you with three genius ways you can get your business into your customer’s pocket – literally!
Business Cards
I think the most traditional idea is to print out some good business cards and hand them out to people. This is a surefire way of generating a customer base. People with your business card are naturally going to think about your business whenever the time presents itself. Imagine you run a window cleaning business and hand your cards out to people on the street. When the time comes for one of these people to need their windows cleaned, they’re obviously going to cast their mind back to the business card in their wallet for this service! Also, by giving customers your card you’ve essentially established a bit of a bond between you. If they ever need more of what you offer, then they can pick up the card and dial your number again. The critical thing here is to make the cards look very professional, as this helps you generate more leads.
Free Key Tags
The idea of handing out free merchandise is nothing new. By doing this, you can give people things that have your brand name/logo on it, and provide a constant reminder that you exist. It works the same way as business cards; when a person with your custom key tags thinks about a service/product that you provide, their first thought will be to go to you! You’re in their pockets, but you’re also in their minds! Key tags are the perfect bit of merch to use as it’s something people will actually bring around with them all the time. They attach them to their keys, and the rest is simple subconscious psychology!
A Mobile App
Finally, we have the modern idea of developing a mobile app for your business. This has become a highly popular way of getting your business into the pockets of your customers. Everyone carries their phone with them no matter where they go. So, imagine they have an app that lets them connect with your business in some way. They can order things via the app, use it to collect reward points, or even get notifications sent through via it. There are so many things you can do with a mobile app – too many to discuss in this article alone!
All three of these ideas will certainly help you move closer to consumers and your customers. You can try all three if you’re feeling particularly promotional, or just pick the one that you feel will work best for your business.
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