You have a business in the wireless telecom space.
You supply staffing services, site development services or equipment.
You may provide site acquisition, A&E, project/program management, construction, RF engineering, environmental, or other related services or products.
You’ve built your business. You’re doing well.
But you know you can achieve more.
Whether that is…
- Attracting more profitable and enjoyable clients – Why get ground down to commodity-based and reverse-auction pricing or work with clients who make you miserable with unrealistic expectations, who are always trying to play you against your competition and don’t respect you as a peer?
- Converting leads and proposals into more business – You don’t want to just keep submitting proposals and losing out to incumbent vendors and always feel like you’re on the outside looking in (it doesn’t have to be that way).
- Feeling confident that your prospects and clients see you…as you see you – not having a mismatch of marketing materials that sell clients on services you no longer focused on or having the client view you as you were years or decades ago (companies grow and evolve, right?)
So how can I help you?
The messages you send out through your website, LinkedIn presence, proposals, marketing collateral, and interactions with your team all impact the view your clients, vendors and job candidates have of your company. They get a mental picture (whether you agree with it or not) of your company from the interplay of these messages.
I help wireless telecom businesses get clear about their competitive advantages (why they should choose to do business with you versus your competition…or doing nothing), define their ideal client (so you know who to target – where you can get the best result for them and in that sweet spot where you do your best work), and then work with them to align their communications to get the results they want (because it does no good if your marketing messages conflict and confuse).
My initial work with clients focuses on developing a foundation that all other work is built on.
- Initial Strategy Call – Here I get to know you, your business and what you want to achieve. This provides an outline that we’ll use together as we tackle your biggest business challenges.
- Company Marketing Messaging Audit – This can be as basic as a website audit, or expand to include your LinkedIn Company Page, LinkedIn Profile (for you and your executive team), and even review past proposals. The overall objective of the audit is to identify the areas that are working for you (and aligned with your objectives and company strengths) and those that are not.
- Competitive Advantage Assessment – Too many companies have generic statements that their competitors can also claim. Developing a message that communicates why you’re different and better is the purpose of this assessment. So you can stop competing as a commodity business.
- Ideal Client Avatar Creation – You know what separates you from the competition but find yourself stuck with tunnel-vision, taking the same approach as everyone else, and not identifying with who SHOULD BE your client (and no, it isn’t just the big wireless carriers). But to do that you need to get clear on the company and the potential buyers of your service (these are the people). Once you’re laser-focused on the WHO, you can then tailor your marketing messages (whether website, on LinkedIn or with the proposals you send out and the marketing collateral you share with prospects) to these SPECIFIC prospects in a way that resonates.
Once the initial work is done we can take the knowledge and insights gained from that work and rework the messaging your prospects and clients will see.
- Website Makeover – Most company websites I’ve seen in the wireless telecom space are over five years old and show it. Or they give boring, generic messages, have stock photos or dated pictures that don’t connect with website visitors. Or they don’t align with their current brand and service offering. We tackle that together so you’re telling the right story and attracting the right clients.
- LinkedIn Branding Alignment – With clients, vendors and job candidates being the top groups checking you out on LinkedIn, is the story they tell matching up with your website and overall brand? LinkedIn is the #1 business networking site. Clients, vendors and job candidates will often check out your company page, your personal profile, or that of your executive team or other staff before they meet you. We get that right so you’re telling the right message consistently across multiple platforms.
- Services Include – Marketing Audits and Makeovers | Website Home, About, Executive Team, and Services Pages Assessment and Rewrites | LinkedIn Company Page and Executive Team Profile Makeovers | Proposal Writing | Marketing Collateral Advice and Writing Services | Email Newsletters | Client Acquisition – emails, sales pages, web pages | Strategic Planning.
So how do you get started?
Request a Free Initial Strategy Call to discuss your current situation and what you’d like to achieve. At that point we can decide if we’re a good fit for each other and the goal at hand.
