There’s no doubting the effectiveness of a corporate event. Getting everyone and anyone of note in the same room with booze and music is a no-brainer. It allows you to socialize and mix and talk shop in a casual environment. Plus, the company gets to show off by organizing an event that is off the chain. There is no way the guests won’t be impressed and think of you the next time they want to place an order.
The above is the end goal, yet there is plenty of planning which goes into a kick-ass occasion. Get the prep right and everything will go smoothly. Below are four things you’ll need.
An App
Asking guests to RSVP is one of the most stressful parts. Not only do people tend to ignore paper invites, but they are expensive. On the whole, it’s a massive waste of time, money and energy. If only there were a better way. Oh, there is – an app. Eventbrite is a platform that allows invitees to reply via the application. All they need is an internet connection and a mobile device. From a cost point of view, the price is minimal, plus the easier it is to reply, the more likely it will happen. Make the event accessible to everyone.
A Venue
And any venue won’t do. The place reflects the business, the goals and aspirations of the night. As soon as guests walk in, they’ll judge the site and therefore the company too. The problem is that an upscale function room is very expensive and you might not have the money. Fear not because they are small hacks which can keep the costs down. For example, find a hotel with a lobby and an adjoining bar. Normally, the hotel will give you the space for free or at a discounted price because they’ll make money on drinks.
Entertainment
When guests are invited, they are instantly excited (hopefully). In their heads, they see a night of drinking and eating and having a fantastic time. What they don’t picture is a room full of boring, corporate types standing around chatting. So, give the masses what they want by organizing things to break up the night. Vampr allows you to collaborate with musicians so that there is background music throughout. In addition, there is nothing wrong with hiring speakers with something interesting to say. Finally, don’t forget games and prizes as they’ll refocus the crowd’s energy.
Small Talk
As the host, it’s essential to speak to everyone that comes through the door. But, how you talk to them makes the difference. Don’t concentrate on you or the business or the event. Instead, ask them about themselves. What do they do? How did they get into the industry? Do they have any hobbies? Although these questions have nothing to do with generating leads on the face of it, they make you memorable. And, that is the entire point of the event.
What do you think is the key to an excellent business event?
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