If you’re working hard and spending every waking moment trying to make a success of your business, watching it struggle can be even harder. However, you need to remember that success is not just down to hard work. And it’s actually the case that your business can start to take steps towards doing less in order to achieve more. This can mean many things, and we’re going to talk about them all today.
Of course, it’s not simply a case of doing less and sitting back. But there are certain things you can do that involve doing less arduous work, and you can achieve better results that way. It’s not rocket science, but it can be a bit of a culture shock for some entrepreneurs and business owners. If you want to learn more about all this, read on now.
Hire a Good Receptionist
If you want to simply do less of the admin stuff that you find yourself getting bogged down in all the time, you could do a lot worse than to hire a good receptionist. They’ll be able to handle your calls and paperwork while you get on with other things. If they’re good at their job, they’ll keep all of this stuff in order and only get you involved when there’s actually something that demands your attention. Otherwise, you’ll be able to leave them to get on with it.
Advertise in Targeted Ways
You can waste a lot of time and resources advertising to the wrong demographics and the wrong audiences. It happens a lot, and you need to make sure that it doesn’t happen to your business any longer. It’s about finding the right ways to target the right people. Know your target audience, understand their interests and target them using things like Facebook ads and better targeted Google ads. It’s up to you to work on this because no one can do it for you.
Offer Rewards for Referrals
Referrals should be actively encouraged by your business because it’s a way of allowing your customers to essentially do all the hard work for you. They’ll be the ones pushing their friends and family members to use your services and they’ll get a reward for doing so. It’s a great way to find new customers, so don’t shy away from it. It works as well as it ever did and you could really benefit. All you have to do is advertise the rewards scheme and your customers will do the work from there.
Automate More
With automation now being used more widely by all kinds of business, you have the chance to have a lot of tasks done for you. There are big and small forms of automation you can embrace depending on what kind of business you’re running. For example, PPC campaign automation can be used by any business because it’s about streamlining your advertising efforts and making them more successful. But if you work in manufacturing, there are much larger forms of automation taking over, and these should be considered by your business..
Encourage Word of Mouth
Word of mouth sales are like referrals, but you don’t even need to offer any reward. You simply need to prompt people to tell their friends if they enjoyed your services. It can be done in the form of a follow up email. It shows that you care about how your customer found your services and what their experience was like, and you can finish it off by encouraging them to tell their friends and family about it. People really will do that if they enjoyed something a lot. And it’s completely free.
Streamline Office Communication
Office communication can be a real hassle, and it’s not something you want people to be spending a large amount of their time on if you can help it. It’s much better for everyone and a lot more efficient if you streamline office communication. Many workplaces now use an instant messaging app so that people can share messages right away. It tends to be much faster than email and the messages get read a lot quicker too. This is definitely something to consider as long as it’s regulated in the right way.
Embrace Remote Working and Downsize Your Office
Remote working allows you to do less by basically reducing the presence of your business. You won’t need to have a large workplace to accommodate a large team if you’re allowing those who want to to work from home rather than coming into work like normal. You will then have the chance to downsize your office and make it more affordable for the business. That money you save can then go towards doing other things that represent a better use of your resources.
Outsource Your Security Requirements
Keeping your business safe, both in the physical sense and in the digital world, is really important. But it’s not something you should be spending time on. By outsourcing this stuff, you will be able to ensure you get the very best results from people who know what they’re doing, while also freeing up your time. You can spend more time doing other things while security is taken care of by the experts.
Stop Wasting Money on Advertising Methods That Aren’t Working
Once it’s clear that your advertising campaign isn’t yielding results, you need to change it or halt it. There’s no sense in persisting with a method that isn’t working. By stopping or changing it, you will save yourself time and money, and allowing you to start work on something that actually will produce the results for you going forward. Admitting defeat is not always easy, but sometimes you just have to bite the bullet.
Your business should work on doing things that help to drive sales and increase income. That doesn’t always mean simply doing the things that involve the most hard work. Succeeding in business is more about working cleverly and efficiently than it is about working harder than anyone else.
Leave a Reply