There are a slew of ways to market a product or service, and different industries have different techniques that work best for them specifically. Since the 16th century, advertising has taken on a bunch of different meanings, evolving in conjunction with society and technological advancements. And though the internet of things has propelled us into the digital era, print ads and direct mail still prove powerful in capturing consumers’ interests. Some tried and true methods of advertising are passed down from successful vintage marketing campaigns.
Invaluable created an insightful infographic that highlights vintage advertising techniques coupled with successful campaigns of the past to show that these methods really work. By combining some of these methods with modern advertising techniques, you’re well on your way to a successful campaign. Draw inspiration from the vibrancy of old Coca-Cola ads to Cadillac’s copy-heavy ads, outlined below.
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