If your site is not everything that it should be, then it certainly won’t be doing your business any favours. In fact, in some instances, it may actually be hurting your business and this is the last thing that you need when you are trying so hard to convert your leads into loyal customers.
Unresponsive Design
If you are yet to optimise your website design for your devices, then there is a high chance that you are losing out on a ton of traffic. Local mobile searches are now surpassing desktop searches, so you have to make sure that you are targeting this audience. Your site needs to operate seamlessly across multiple devices if you want to compete in the industry. Another thing that you should note is that unresponsive sites make navigation much harder for your customers and this can lead to a lot of frustration as well. The more intuitive you can make your design, the higher your conversion rates will be and the more your customers will come back to your site. It doesn’t take a lot to convert your design into a responsive alternative either, and with a little work, the results will speak for themselves.
Slow Loading Times
They say that time is money, and this is very true. Internet users are incredibly impatient, so if your page does not load up in a couple of seconds then you could be missing out on valuable traffic. A one-second delay could cause you to lose out on traffic up to 7% and this is the last thing that you need when you have so much on the line. There are a couple of ways that you can improve your loading time, and this could include minimising HTTP requests and even by optimising any images that you have too. If possible, you should try and compress any bigger pages that you have, and combine CSS sheets. Studies have shown time and time again that 47% of customers expect a site to load up in 2 seconds or less, so don’t make your business lose out on customers just because your site is a little slow.
Hosting
Website hosting packages come in a huge range of shapes and sizes. It doesn’t matter whether you choose to have a shared server, a dedicated server or even something in-between because your website host should always be able to provide you with 24-hour support. They should also be able to guarantee a certain degree of uptime. Protecting your data is also crucial. A lot of hosts will backup your data on a completely separate server, and this will protect you in the event of a security breach. Of course, they should also be able to scale their services, so that as your site grows, you can stay with the same service provider. If your host is unable to provide you with this basic support, then you may want to think about finding someone who can. This even applies to hosting for resellers too.
Call to Action
If you want to turn your website visitors into repeat customers, then it is so important that you add a call to action to your site. This will give you the chance to thank them and it will also help you to connect with them as well. Invite them to like your page, or even sign up for a newsletter. This will help you to keep appearing in front of them when they are browsing the internet and it will also encourage them to get in touch with you should they ever need anything.
Optimisation
It’s important to know that you cannot rely on branding alone to help you to generate online leads. Charts have found time and time again that customers use online searches to find reliable companies. If you want to be one of those companies then you need to make sure that your site is visible. You also have to put the work in to try and optimise it as well. If people cannot find you on the internet then they certainly won’t purchase from you, so this is very important for you to keep in mind. There are a lot of things that you need to think about when you are setting up your own SEO strategy, but in general, you need to think about including the right keywords. You also need to think about optimising your meta tags, title tags and alt text. It also helps to add some relevant information to the posts that you have as well.
Poor Navigation
Sure, having a lot of pages might work well for your SEO but if you do not try and make your layout as simple as possible, then you will almost certainly lose customers as a result. If you want to help yourself here then you need to try and set up your site so that everything can be found with ease. Have a footer on your page with a site map, and also have dropdown menus. When you implement things like this, your customers can have access to nearly every page on your site as soon as they land, and you also don’t have to worry about them navigating through everything either. Of course, having a site map can also really help search engines to find the right pages as well so there are numerous benefits to having this done.
So, making your site everything that it can be doesn’t need to be difficult. In fact, if you follow the above strategies then there is no reason at all why you can’t go on to experience a ton of success. If you are concerned about making site changes then it may be a good idea for you to hire a professional to take care of them for you. When you do this, you can then get everything you need done without worrying about messing with code or disrupting the flow of the site in general. A lot of professionals can even help you with your SEO too!
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