Marketing your small business is no easy task. Particularly, with all the channels and platforms available. To stay top of mind with your target audience requires strategy, planning and consistency.
One of the best ways to keep your brand relevant with your customers is through social media. Research shows that companies will spend over $17 billion on social media this year alone. For a small business owner, however, it can be difficult to make time for social media among all the other requirements of running a business. With limited funds or employees, marketing your small business can be difficult.
To build a successful small business social media presence, first evaluate your goals. Set goal metrics by determining what makes your business unique, looking at your competitors, and considering what’s important to your company. A social media strategy that is consistent and contains quality content will help to engage your audience and attract new followers. To stay consistent, build a content calendar that helps you stay organized.
To help you get started, Valpak put together a guide to social media for small businesses. It covers everything from setting social media goals and metrics to crafting an omnichannel experience. Whether you’re looking to improve your small business social presence or you’re just starting out with a new business, walk through this step-by-step guide for helpful how-to’s and tips.
Download Guide: https://www.dropbox.com/s/uev9yvq323lvpz2/VAL_%20PDF_final.pdf?dl=0
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