Brand awareness represents how familiar people are with your brand and how they recall it. It inspires brand loyalty and retains customers. Most importantly, it maximizes sales. Customers would rather purchase from brands they are familiar with.
However, remember that brand awareness goes beyond your logo, product names, and mission statements. Here are 4 powerful tactics to use to boost brand awareness.
- Create Shareable Infographics
To earn backlinks from reputable sites and boost social media shares, you need to create authentic, valuable, and visually appealing content.
That is where infographics shine. Research says that infographics can boost your website traffic by 12%. Moreover, HubSpot emphasizes that articles with infographics earn 178% more links than articles without authentic visuals.
Given that, it is not surprising that many B2B and B2C businesses are investing in infographics. For example, Domain.me hires Infostarters to create infographics for their blog. Each infographic is highly informative, easy-to-follow, and backed by the latest data. To maximize brand memorability, Domain.me always inserts their logo at the bottom of the infographic. As such, their infographics drive lots of organic traffic and shares. For example, the infographic about digital nomads earned 2.640 website visits, 650 shares, and 30 quality backlinks.
- Boost Customer Support
Customer satisfaction is the foundation of your brand awareness. It determines how your target audience will perceive you. According to Zendesk, 87% of consumers will tell others about positive brand experiences, while 95% of them would share negative experiences.
Bad publicity may compromise the brand reputation you have been building for years. To prevent that, you need to provide spotless customer service.
In 2020 and beyond, customers do not want to waste time waiting for your feedback via email. They want to communicate with your brand 1:1, in real-time. That is why you need to provide omnichannel customer support.
Fortunately, the line between online and offline customer support has never been thinner.
For example, did you know you can switch from traditional business phone service to an online phone system? Some of the best-rated VoIP service providers, including Nextiva, OnSip, and Jive, allow companies to integrate their phone systems with their CRM tools to collect and synchronize customer data. They even offer comprehensive customer analytics and brand sentiment analytics, allowing your customer service agents to personalize customer interactions.
Another major customer support channel is chat. Apart from providing live chat service on your website, IM apps, and social networks, you should also invest in chatbots that will provide customers with personalized, 24/7 feedback.
Finally, listen to your customers on social networks. Many social media listening tools, including Hootsuite and Sprout Social, allow you to monitor brand mentions and hashtags so you can provide faster feedback on social. You can also use this data to measure brand sentiment.
- Partner with Influencers
Did you know that 40% of Twitter users made a purchase after seeing a tweet from an influencer? Precisely because of that, you should start investing in influencer marketing.
When investing in influencer marketing, it is important to partner with the right influencer. First, they should be in the same or similar niche. If you are a healthcare organization, promotions by a fashion influencer would not make any sense, since you do not target the same audiences. Second, an influencer should share your values so they can send the right message to their followers.
Sure, you do not need to hire celebrity influencers to promote your brand. There are many micro- and nano-influencers that may get your brand noticed by the right people. Google even says that people trust micro-influencers more than traditional celebrities because they can relate to them.
- Invest in Paid Brand Promotion
Organic brand promotion channels, such as SEO, email marketing, or social networks, take lots of time before they start delivering the desired results. To maximize your brand exposure faster, you need to combine your organic marketing campaigns with paid ones:
- Paid social media promotion
This is one of the most impactful, and yet, most challenging paid brand promotion channels. Each social network has different rules for running paid ads.
For example, on Instagram, you can buy promoted posts, display ads within its regular content feed, or place ads within Instagram Stories.
Facebook also adds multiple promotion formats, including pins, boosts, and ads. All ad campaigns are managed via its Power Editor and Ads Manager, where you should set your budget, maximum bid amount, goals, keywords, etc.
- Invest in native advertising
Native ads show your high-quality content on relevant third-party websites. They are designed not to disrupt user experiences – they are in line with the format, topic, and tone of the article a user is reading.
- Use search engine marketing
Research says that 75% of users do not scroll past the first page of Google. That is why you should purchase sponsored listings to appear at the top of Google’s noisy search results.
Conclusions
Building and boosting band awareness does not have to be as tedious as it seems. That is why you should plan it strategically.
Start by improving your content marketing strategy. Apart from traditional blog articles, create shareable and link-worthy content such as infographics.
Strengthen customer service to get people to spread positive experiences.
Work with influencers to gain customers’ trust and boost brand exposure.
Invest in paid content promotion channels to boost brand exposure faster.
Finally, keep testing your marketing tactics to see which ones deliver the best results.
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