Moving your business online is one of the safest approaches to navigate the challenges of a pandemic market. However, the online sphere is crowded. With over a billion active websites, you need to focus on strategic upgrades and activities to get noticed, from social media campaigns to informative and engaging blogging.
However, does being an online business eliminate the dilemma of a physical location? The idea that your content is accessible all around the world implies that a physical address doesn’t matter. However, your online presence also defines your preferred target. Indeed, your social media presence, for instance, is designed to get the attention of your customers. However, social media activities tend to be stronger at the time your audience is active. In other words, while everyone can check your updates, you’re most likely to publish at times where your “local” audience is online. The bottom line: Your HQ location still matters, even when you run a digital business.
Paying your international suppliers
How do you choose the best suppliers for your business? Cost, availability, and business culture play a significant role in your choice. Depending on what you need, the best supplier may not be in your hometown. Working with international suppliers can be advantageous, as some goods and skills are cheaper abroad. However, it can be tricky to establish quick and effective transactions. An international bank transfer can take time, and it also comes at a cost. But if you’re going to send money to the Philippines or Japan, for example, you need a banking solution that lets you pay like a local. Conversion and interbank exchange rates can add unnecessary transaction fees.
SEO rankings have local preferences
Google loves a location. That’s precisely why Google My Business pages are so useful to boost local SERPs. However, as an online business, the last thing you want is to draw attention to your location. You may not be familiar with GMB profiles that don’t show your location. Ultimately, a Google My Business page can help boost your ranking performance. But you can still support your local target by letting Google know where your HQ is. You can choose not to display your location on the map, but instead, create a list of the main areas you wish to target. Google will boost results for searches in those locations.
Additionally, you can also use local SEO strategies to ensure international customers can engage with the website. Local subdomain, for instance, can make a huge difference, such as using .co.ok for the UK and .es for Spain. You can also use optimized content and geolocation tags on individual subpages to tackle specific locations.
Working closely with remote teams
We live in an online world. Therefore, your remote team could be based anywhere in the world. Reaching out to international talent can transform your approach to individual local markets. Indeed, customers all around the world can receive real-time support, rather than trying to reach you during your opening hours.
Online businesses are accessible from anywhere in the world. However, that doesn’t mean that location is irrelevant. On the contrary, most online businesses are limited by their physical location, in terms of transaction fees, SEO rankings, and customer interactions. However, bridging the gap between your home office and global markets can elevate your business presence and ensure balanced global reach.
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