Every brand faces stiff competition. With new businesses forming every day and consumer preferences changing and evolving, it’s essential to move with the times and actively encourage customers to take an interest in your brand. In this guide, we’ll explore some effective, innovative ideas you can employ to create a buzz around your business.
Organizing events
Events are an excellent way to build contact networks, introduce prospective customers, buyers and retailers to your products and encourage shoppers to engage with your brand. If you plan a product launch, you pitch to an audience of buyers, retail magnates or investors or you attend a conference or an exhibition, you have an incredible opportunity to interact with people who have the potential to become customers or to represent your brand to grow your client base. Use the platform to showcase your products and services, talk to people about your brand, the culture and the backstory and create hype around the products you’re selling. Investigate iPhone rental to take stunning photographs and stream the event for consumers at home to follow and take the chance to interact with a captive audience and present your products. If you are presenting or pitching, always rehearse in advance, make the presentation original, interesting and memorable and get the audience involved. Let people see and try the products, answer questions and encourage buyers and retailers that express an interest to leave their contact details with you.
Image from https://pixabay.com/photos/microphone-speech-lecture-speakers-2316268/
Social media giveaways and promotions
One of the best ways to whip up a storm around a new product or service is a social media giveaway. Social media promotions are effective because they encourage followers to share your posts, tag their friends and interact with the content you post. If the giveaway is appealing and enticing, you can grow your follower count rapidly, gaining access to a host of new customers in an instant. Think carefully about the prize you want to give away, make the instructions clear for entrants and incentivize sharing. The aim is to get people talking and to spread the news far and wide. Once you’ve announced a winner, take advantage of opportunities to engage with new followers. You could share another post encouraging people to keep an eye out for the next competition, which is coming soon, for example, or offer those who follow you online a 5% discount or an introductory saving on their first purchase.
Image via https://pixabay.com/illustrations/social-media-social-marketing-5187243/
Recommendations and reviews
Did you know that over 80% of shoppers now trust online reviews as much as recommendations from friends and family? Reviews can make or break brands and this is why it’s so beneficial to encourage customers to share opinions and provide feedback and to publish testimonials and comments. If consumers carry out a search and they see two retailers, one of which has a 5-star rating and one that only has 3 stars, they will almost certainly opt for the business with the best reviews. If you don’t have many reviews, offer incentives for existing customers to rate your business and recommend you to others. You can also make it easier for shoppers to review your products by using QR codes, including links to short surveys in emails and using pop-up questionnaires via live chat.
Picture source: https://pixabay.com/illustrations/feedback-group-communication-2044700/
Influencer marketing
Influencer marketing has become incredibly popular in the last few years. Research suggests that promoting products through social influencers can increase sales but there are a few key points to consider before launching a campaign. The most important factor to think about is the target market. You will need to select an influencer who has the capacity and reach to connect with the right audience. It’s also essential to choose influencers who post about products that are similar to the ones you sell and to ensure their following will have a genuine interest in your brand. If you’re selling clothes for young adults, for example, you should focus on finding influencers who have a lot of young followers and who post about fashion and lifestyle regularly. Your posts should always be credible and relatable. You could also consider sending products out to bloggers or celebrities. You don’t necessarily have to have a huge budget to secure mentions, reviews or endorsements.
Picture by https://www.pexels.com/photo/woman-in-black-long-sleeve-shirt-holding-black-ceramic-mug-4612142/
Competition is vital for businesses to develop and thrive but it can be difficult to stand out from the crowd and persuade consumers to choose your brand. If you’re looking to create a buzz, there are myriad ways you can attract attention and get people talking about your products and services. From events and presentations to social media giveaways, online reviews and influencer campaigns, look for marketing methods that are relevant to your business and your target market.
Leave a Reply