Generating qualified leads and closing sales can be challenging for B2B companies. To improve your online presence and maximize your digital marketing ROI, you need to build a solid local SEO strategy.
Let’s discover a few proven SEO techniques for B2B companies.
Claim Google My Business Listings
Google My Business enables you to manage your Business Profile on Google. It can significantly increase your online exposure in the local SERPs.
Above all, it is a significant ranking factor. According to Bright Local, Google My Business has grown from 25% of local pack ranking factors in 2018 to 33% in 2020. It pulls customer reviews from its platform and other business directories. That is how it builds trust with both users and search engines.
To optimize your GMB listing, add your B2B company’s data, such as its name, location, phone number, and email address. Add photos of your company, maps, pricing, and other attributes that make your organization unique.
Next, include the right keywords to tell search engines what searches you are ranking for.
Produce Authoritative Local Content
Google priorities quality content that is relevant to its users. For content creators, that is an opportunity to write for users, not search engines.
As a B2B company, your goal is to attract local users interested in your products and services. That is why you should write about local news and trends rather than covering general topics.
The content you create should go beyond your B2B products and services. It should deliver value to your potential clients. For example, write about local industry gatherings, trends, and news. Provide industry-specific whitepapers, infographics, eBooks, and customer success stories.
By producing educational, data-backed, and user-friendly content, you will build trust with your prospects. They will perceive you as a credible information source and, therefore, be more likely to do business with you.
Content creation for B2B companies goes hand in hand with effective keyword research and promotion. Use high-volume keywords in the URL, title, header, meta descriptions, and article body. Implement your search phrases organically and ensure each content element is informative, user-friendly, and written for customers, not Google bots.
If you have no content R&D experience, consider hiring professionals to help you. One such example is Crucial.com.au that has a strong presence in the local search. They hired a local Sydney SEO agency to perform content research, development, optimization, and distribution. They reached the first page of Google in a few months and doubled the number of inbound links in the first quarter.
Register on Relevant Business Directories
NAP citations are places where your name, address, and phone number are listed out. These data aggregators are an essential local ranking signal.
That is why you need to add NAP citations to relevant business directories and local listings sites. Some of them are Yelp, Bing, Foursquare, Angie’s List, Factual, and BBB. Choose websites and platforms that are relevant to your B2B company’s niche.
Perform regular audits to verify that all citations are accurate, up-to-date, and consistent. Misspellings, inaccuracies, duplicate listings, or abbreviations may harm your rankings. If Google cannot determine which information is correct, it may not show your company in local search results.
Build High-Quality Backlinks
Local link-building practices are similar to non-local ones. The tactics that work for global B2B corporations and international agencies also work for local call answering agencies, office security companies, and business lawyers.
Moreover, local businesses have a tie to a specific city, area, or state. As such, they have a lot of unique link-building opportunities non-local sites cannot use.
Here are some of them:
- Team up with other relevant businesses in your area. Start building links from companies you already know, such as your suppliers, contractors, wholesalers, and distributors.
- Build backlinks on your local chamber of commerce. Those are high-authority links that may supercharge your local rankings. Even if your chamber of commerce requires you to pay an annual fee, it is worth the investment.
- Give back to your local community. Have a volunteer day, sponsor a local event or partner with a nonprofit on a campaign. That way, you will get a backlink from your partners’ websites. Additionally, that is an opportunity to earn positive press and increase brand awareness.
- Create fresh content for local news sites, blogs, and magazines to obtain a backlink.
Ready to Build a B2B SEO Strategy?
Local SEO is the pillar of your B2B company’s online presence.
For starters, build a solid SEO strategy and implement it strategically. If you have no local SEO experience, seek help.
The tactics mentioned above help you boost brand authority, supercharge rankings in the local SERPs, and generate qualified leads.
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