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One of the most influential resources for a business owner is repeat business established through two main approaches; providing a service of high quality and delivering a positive customer experience. When both interconnect clients will bond with the company, they are likely to spread the word about the business, practically free advertisement.
Taking the time to send thank you cards is a way for businesses to cultivate relationships and increase repeat businesses, and here is how:
Personal Connections Develop
Businesses looking to stand out from their competition will take the extra time to thank their clientele for their business. While some may send emails, a company that will send out cards shows a different level of care for their clientele.
Before writing a thank you card, think about what will be written, the tone of the message, any personal elements that will make the customer know that it is not just a generic thank you card sent around the houses.
Writing thank-you notes offers many benefits to the writer and the receiver. Writers benefit from the mental and physical acts of thinking about and writing the note and demonstrating an act of gratitude. In today’s digital world, a handwritten note indicating a genuine appreciation for a customer’s business shows the customer that they truly matter. Handwritten thank-you notes should not include any promotions or incentives.
Your Client May Discard Other Marketing Pieces
Who throws away a Thank you card that is personal? Unlike business cards, emails, and fliers, your clients may discard these items but rarely discard things that have sentimental value. So be sure to include your contact information on your card.
Branding
Reinforce your business’s commitment to delivering excellent customer service. This continues even after the transaction has been completed. Building a relationship with your customer continues for the life of your business. A thank you note is an excellent way to communicate what your brand represents. This is also an effective way of merchandising.
Don’t Just Send Them Out To Clientele, What About Your Employees?
In the early stages of a working relationship, building rapport is more important than ever. For example, saying thank you to your employees or business associates, regardless of how you choose to do it, can help strengthen bonds within the workplace.
When an employee feels valued, they are more likely to work harder and feel an overall sense of satisfaction in their role. This can lead to better overall performance, which ultimately benefits everyone in an organization.
Will the Thank You notes be worth it?
You can’t track a handwritten thank you note the way you can an email. You can’t include a clickable call to action. You can’t follow if they opened it, clicked it, liked it, shared it. But that doesn’t matter. It is the thought that counts.
You should do things that don’t scale. Instead, you should be wowing your customers with service and creating remarkable experiences.
It will be messy and nebulous, but your customers will care, and they will remember you. All it takes is a pen and some stamps.
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