Your product that you package and sell to your customers is not your only product. The entire customer experience is your product. Every part of the process needs to be curated to delight your customers. There is a lot of competition and buyers are expecting more from their shopping experience.
Part of that means having good packaging for your products. It’s a big reason why Apple was so successful. Their packaging was as exciting as the iPhones to many people.
From branding your business to the cost of packaging, there are many reasons to take it seriously. In this article, we will cover what you need to know about packaging for your e-commerce business.
1 – Factor in the cost
Part of the cost of shipping is in the weight and size of the package. Make sure that the cost is factored into your pricing. You will be undercharging your customers if you don’t have this factored into the price when you look for quotes for Florida courier companies.
Find a balance between using the most lightweight material and something strong enough to protect the product contained. The lighter the packaging material the less it will cost. However, if the material is simply cheap and flimsy you will get a lot of returns due to damage.
2 – Branding
Your packaging creates an impression on the person receiving it when it is done right. The logo should look crisp and clean with the colors being consistent with all of your other branding. It helps to have consistent colors for instant recognizability.
Besides just the opportunity to create a recognizable brand, the package should delight. Unboxing videos on Youtube are very popular because people love to experience something for the first time. An enticing package adds to the thrill of opening it up.
It may seem like just a box, but the right packaging will lead to more orders. When your product is good and the packaging creates excitement you have a winning combination for future sales.
3 – Minimize returns
Many returns come from damaged goods from the shipping process. Often it is the fault of the courier who has not handled the box well. It is also due to poor packaging. You should look into packaging that is both lightweight and resilient to keep the product from getting damaged.
The box should be filled with material that keeps the product from being jostled during shipping. Sensitive electronic devices need to be stable so the internal parts don’t get loose.
Too many returns will eat into your profit margins. Spending extra on the packaging is a good way to reduce that.
4 – Protect the environment
Consumers are tired of packaging that can’t be recycled. Be sure to use a material that is post-consumer and mostly recycled items. Then, it needs to be recyclable. Single material types are best since they are easy to recycle.
Or, use materials made from organic material so it doesn’t use any petroleum-based ingredients.
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