Photo by krakenimages on Unsplash
These days, business is highly competitive. It’s no longer enough to have a great product. You must also pay attention to and take care of your customers. This is how you’ll keep them happy, and in return, they’ll refer more business to you as well as, spend more money with you.
Even though many business owners know this, they still tend to drop the ball when it comes to customer service. And this hurts their business badly considering that they’ll spend a lot less keeping a current customer.
Reports have shown that it costs significantly more money to acquire a new customer than it does to keep a current customer. Even better, spending 5 percent more on customer retention produces returns of between 25 and 95 percent. If you’re reading this, chances are you’re serious about taking care of your customers. The tips outlined in this post will help you do that.
Send Thank You Notes
There’s not a lot of personal touch in business these days. In fact, most businesses just send an email, and that’s it. Interestingly, you don’t have to do a lot more to shine and become noticed.
Something as simple as a personalized or hand-written thank you card sent to your customers works wonders. So, after you’ve rendered a service or sold an item to the customer, send them a thank you card showing your appreciation of their business. This will instantly help you stand out.
Provide Post-Sale or Post-Service Follow Up
After delivering the product or service, wait a week or more and reach out to the customer to see how your product or service is holding up. This after-care customer service is incredibly powerful at encouraging customer loyalty.
Businesses who follow up on their customers after selling them an item or carrying out a service for them are more likely to become the customer’s number one option whenever they need that service or product again.
Provide Customer Rewards
Many companies currently do this by offering promotions, discounts, and rebates to their current customers. In fact, your current customers should be the first beneficiaries of any rewards before new customers. The same applies to clearance sales offers.
Email or text your current customers first before making the offer available to new customers. This marketing strategy will engender fierce customer loyalty and increase your likability factor. And as you know, people tend to do business with companies they like and trust.
Always Exceed Customer Expectations
Start by under-promising and over-delivering all the time. For example, if you’re supposed to deliver in three days, endeavor to do it in 48 hours or less. The same applies to your packaging.
If you offer eco-friendly packaging options, wrapping their groceries or items in food quality bags will win you a lot of environment-conscious fans who are seeking ways to reduce their carbon emission.
If the customer has specific needs, make sure to prioritize their needs and requirements all the time. Always think in terms of customer convenience. For example, if a customer buys an item that requires installation, you can offer a free installation service for every purchase. This will make it much easier for them to buy.
Leave a Reply