The food industry is one of the most saturated industries on the planet. It’s incredibly hard for new businesses to jump in and stand out. After all, food is food. What more can you do to turn heads and make people notice you over other, similar, businesses?
As it turns out, many food businesses are getting super creative with their business plans. We’re seeing innovations that take common and popular food business ideas and make them different. Thus, these companies are able to stand out. Here’s what they’re doing:
Modern takes on classic foods
Some foods are so iconic, everyone knows about them. So, when you’re trying to sell these food products, how can you stand out? One thing we’re seeing is a rise in modern takes on classic foods. Take popcorn, for example. An iconic snack that’s sold in movie theatres and stores around the world. You have it sweet, salty, or sometimes toffee-flavored. For decades, that’s all there was.
Nowadays, small businesses are taking this old-school food and adding a modern twist with specialty popcorn. Instead of the boring flavors we’ve had our whole lives, you can get things like Nutella popcorn, apple & cinnamon, red velvet – or even savory varieties. Ideas like this bring fresh new flavors to the table, exciting the masses and making food businesses stand out. Instead of trying to conjure up the next big snack or food product, you’ll have more success twisting or upgrading existing ones.
Focusing on sustainability
In most industries, opting for a sustainable approach will help you stand out and be noticed. This is no different in the food industry, which is notably unsustainable. Companies are coming out with ideas and concepts to go “look at us, we’re sustainable” capturing lots of customers who are keen to minimize their carbon footprints.
Ideas include things like using sustainable ingredients or simply incorporating sustainable packaging. Often, that’s all it takes to jump out from the crowd. People are increasingly likely to choose a food business that cuts down on plastic packaging and has sustainable alternatives.
The health factor
If sustainability is a key talking point in the food industry, health is right up there with it. Lots of small food businesses are branding themselves as “healthy”. The idea is that you produce healthy food products that are good for people.
Well, it’s a bit more nuanced than that. The big idea is to take “unhealthy” products and produce alternatives that are healthier. For example, healthier chocolate bars and snacks. This is a genius innovation that targets products people love but makes them feel better about eating them.
If you’re looking to turn your love of food into a viable business venture, you need to know how to stand out. The three talking points above demonstrate different ways that some food businesses are making themselves seen. Feel free to take these ideas and implement them into your business plan in one way or another. Perhaps you’ll focus on sustainability – or maybe you’re keen to reinvent a classic product. Regardless, all three of these ideas will help you stand out from the crowd.
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