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Writing Resumes that Communicate Your Unique Value | Writing Marketing Content for Telecom Business Growth
Many of you have kids in college. As many of you remember pulling the all-nighters and cramming for finals, your kids are likely doing the same as they head into Spring semester and are pushing through to the end of the school year.
The stress can be heavy and getting a good night’s sleep is often the farthest thing from their mind.
As a parent you can help them out. No, you can’t nag them. They’re going to try to get their studying in, go to classes, get some social time in with friends, fit a party or school event in there somewhere.
So where does sleep go? And what if all this juggling around of their schedules makes it hard for them to get a good night sleep?
When they come home to visit or on your weekly call with them, you can drop a helpful hint when the opportunity presents itself.
Just slide it in so smoothly they hardly even notice.
There are many tricks you can use to relax your mind and body to make yourself fall into sleep mode more easily when you’re just not tired.
Here are five that should fit in nicely with your college student. Check them out…
Hey, its not your electricity bill anymore – tell them to keep it cool!
A slight drop in temperature induces sleep, so be sure to keep your bedroom temperature slightly cooler than what is comfortable for you. However, don’t let yourself get too cold, especially your feet, as cold feet can be disruptive to sleep. For optimal sleep, the suggested bedroom temperature is between 60 and 67 degrees Fahrenheit.
Now if you can do this one you’ve really succeeded as a parent. I know. Getting them to turn the electronics off is like putting them in solitary confinement. They might accuse you of suggesting the equivalent of water boarding. Maybe tie it to the last option. A little bait and switch tactic never hurt lol.
The blue light emitted from our cell phones, computers, tablets, and televisions restrains the production of melatonin, which is the hormone that controls our sleep/wake cycles. Reducing melatonin levels can make it harder to fall and stay asleep. Turn off all electronic devices at least one hour before bed to allow your eyes to begin to start rest and stop seeing all of the images that will make you feel jumpy and less able to relax.
Kids are often a lot more resilient than adults when it comes to what they’re willing to put up with sleeping on. Sleeping on the floor, a friend’s futon, or an old mattress. Something you’d never consider but they don’t think twice. But if they’re struggling to get their zzz’s then maybe getting them a mattress better than the one the homeless guy sleeps on would be a good plan. Or at least a decent pillow. You know how much you shell out for college costs, this is a drop in the bucket 🙂
Swap your over or under-stuffed pillow and replace with a soft and supportive one. If your mattress is lumpy, flip it over or use a mattress pad to cover it. The more conducive your bed is to your sleep, the more likely you will be ready for bed. When laying in bed, keep your back straight and make sure that your neck is not resting too high or low. If you sleep on your side, use a pillow between your knees to keep our hips in a neutral position.
Now this one may be almost as challenging as shutting off the cell phone an hour before bed. Maybe they weren’t drunk the night before at the frat party but I can almost guarantee they were chugging Red Bulls when they were cramming for that test. Can they cut these out? Rome wasn’t built in a day. But if they’re living on alcohol and Red Bull then an intervention might be in order.
While alcohol can sometimes make us feel drowsy, consuming it right before bed will disrupt your sleep cycle and make you fall into a less deep sleep. If you like to have a drink before bed, make sure it is at least four hours before bed so it does not keep you up. Sleep after drinking alcohol has been associated with nightmares, headaches, night sweats, and even more frequent awakenings. Caffeine can take up to eight hours to fully leave your system, so avoid it after 2-3pm as it can make you feel awake, even when you want to fall asleep.
Every decent university will support meditation. It really is cool to meditate (okay maybe your kids don’t use the term “cool” – but I’m talking to you, not them – that’s your job).
Meditating is a great way to center yourself and come into the present moment. Even if only for a few minutes a day, meditating has many positive effects on the body. Regular meditation practice can decrease your overall stress and even lower your heart rate. There are many guided meditations that you can listen to at night in order to relax. Check out YouTube or meditation apps like Aaptiv.
So what are you going to do? Are you going to stand by while your kid ruins their college career with bad sleep habits? Or are you going to help them out?
Work them into the next conversation. They’ll thank you later…way later…like when they’re 40 or 50.
It is vital for freelance workers to become experts within a niche so that they can connect with their target audience. But, this leads to the question: How specific should your niche be? Here’s a guide to help you decide on how narrow your niche market should be, so that you can create content for that group.
When In Doubt, Narrow Your Focus
Narrowing your focus is key to the success of your content creation. A person might have an idea of promoting a product to ‘people who like yoga’ for example. This won’t work! This target audience is way too general.
The content for this market would be all across the board: you might have content about a cutting-edge yoga studio in Brooklyn, NY, alongside a content piece about a traditional yoga training center in India. This broad focus will confuse your audience, and you will have trouble developing a loyal following.
Instead of targeting a broad group, narrow your focus down. You can do this by adding more criteria. In our yoga example, we could start with “people who like yoga’ and add in the following two parameters: ‘live in New England’ and ‘are passionate about the environment.’ By narrowing down our niche, we now have the opportunity to create highly specified content pieces our target audience will find valuable.
Imagine Your Ideal Client
If you’re having trouble narrowing down your niche, picture your ideal customer. Imagine what they look like, what kind of music they listen to, where they live, and what kind of clothes they wear. Ask yourself about this imaginary customer’s educational background, interests, and where he or she spends time. These insights may help you develop your niche.
For example, an eco-conscious cosmetic company might envision a client who is in her twenties, eats vegan food, and hangs out at animal-rights websites and forums. This ideal client gives the company insight into their niche in the industry: vegan cosmetics.
Avoid Physical Locations
Can you ever drill down so much that your niche becomes unprofitable? The answer is yes; if you add a physical location to your niche. For example, you may specialize in something highly specific, like how to live with a particular disease or condition. If you add in a physical location to your niche, you will drastically cut down on the audience that you are appealing to.
For example, there may be millions of people over sixty living with rheumatoid arthritis worldwide, but only fifty in your targeted area. Instead of making a niche that is too narrow, consider segmenting your audience so that you can give them the right content.
Remember, the internet can reach around the world. You can get very specific with your content without ever capping your audience unless you add in a localizing element. When in doubt, narrow your focus. This will ensure that you are delivering content that your readers are interested in.
In the last few years we have seen the proliferation of a new niche of marketing activity, specifically influencer marketing.
This form of marketing relies on brands connecting and working with an influencer i.e. a person who has a substantial following and persona on social media. The brand hopes that by working with this “influencer” or group of influencers that they can leverage the individual’s following towards creating custom and branding for the brand.
This has created a whole new niche and as a result a plethora of influencer marketing agencies have sprung up to represent these influencers and help to monetize their following. We’ve also seen this behavior to emerge into hotel marketing.
The key thing to remember though is that influencer marketing can be effective but it needs to be carefully planned and researched. Businesses such as hotels need to ensure that they align themselves with the right individuals who “fit” their branding and who appeal to their target market. Hotel marketers also need to ensure that they carefully measure the return on investment of these campaigns because to work with some of these “influencers” can be quite expensive.
The people at The Dunloe Hotel have put together this infographic which covers the whole area of influencer marketing as it pertains to hotels specifically. It details some interesting statistics in the area of hotel influencer marketing; it outlines the benefits of the practice; it suggests an influencer marketing strategy format and it also touches on the area of measuring return on investment for such campaigns.
Check it out below.
If you have developed a good relationship with creditors, now is the time to call in a few favors. It’s worth making some inquiries to see if you can refinance to get a loan with lesser repayments, or perhaps renegotiate terms with established suppliers. If you have an unnecessarily large office space, there could be an opportunity to hire out a portion of this to interested parties and reduce your rental costs in the process.
It could also be worth marketing yourself more actively to existing and prospective customers. A lot of businesses now pursue the opinions of customers by asking them to leave online reviews, as a swarm of positive feedback could persuade a prospective customer to do business with them. If you don’t have an active social media presence, it’s a good idea to form one, as these avenues can be very lucrative to businesses nowadays.
Eazy Cash (http://www.eazycash.ca/car-title-loans/) created this infographic guide to managing business debt, advising on where money can be saved or extra revenue generated. Once your company’s debt is continually decreasing, you stand a very good chance of maintaining the business long-term.