Guest Post | Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

Make Product Presentation a Priority [Infographic]

September 7, 2017 by Guest Post Leave a Comment

Getting a consumer to buy your product starts with making it seem appealing to them. Of course, functionality is vital, but in a crowded marketplace, world-class presentation will set your product apart from the competition.

Customer experience is about more than the bare use of a product. It also encompasses the senses you feel when you encounter that product in-store, and when it’s packaged so attractively and professionally, you will inevitably gravitate towards buying it.

Customers see product packaging as reflective of the company’s ideals. A product which is immaculately packaged tells the consumer that it was made by a company which cuts no corners in presenting itself as a thoroughly professional organisation. By contrast, a shoddily-packaged product is indicative of a manufacturer that seems to expect consumers to just buy it for what it is.

Let be there no mistake; product presentation matters a great deal. Why are elegantly-wrapped boxes of chocolates so popular around Valentine’s Day? It’s because they convey that image of luxury and class. If the same chocolates, irrespective of taste, were merely tossed into a plastic jar with a garish sticker on the front, would you buy them for your significant other?

Bracken Foam Fabricators (https://www.foamfabricators.ie/die-cutting/) created this interesting infographic which lists the main considerations for product packaging and advises on how companies can present their products to convince people to choose them over rival products. If you didn’t think product presentation was important, you’ll most likely have changed your mind by the time you’ve finished reading the infographic below.

Make Product Presentation a Priority

9 Years of Airbnb

August 24, 2017 by Guest Post Leave a Comment

Airbnb Story Pic Over the last 9 years, Airbnb has experienced phenomenal growth, but like in the early days of any business it was hard work. Little did the Airbnb founders envisage that the thing they started to simply cover rent would become a company with over 150 million users globally.

This infographic from Half Price takes you through the history of the company and some of the key milestones over the last 9 years.

When people go on trips now, they will often check what’s available on Airbnb just like they would check the hotels in the area. It really is an incredible story but of course the quick rise in popularity of the company has led to issues surrounding safety and discrimination. Airbnb is actively working to alleviate these issues but it is of course impossible for them to have their eyes everywhere at once and they are essentially trusting in their hosts to behave responsibly.

Find out more about the rise of Airbnb in the infographic.

Airbnb Story

When and How to Use Video Content Marketing [Infographic]

August 17, 2017 by Guest Post Leave a Comment

Video content is everywhere now. That being said, video content takes a lot of work, money and effort to delivered well.

Small to medium enterprises may hurry to get their video content distributed but it’s important not to rush too much.

When getting your video into production it’s very important that you end up with a professional and well thought video, otherwise it could end up doing more harm than good.

You’ll get a better quality result if you engage experienced video production professionals and make your goals clear for the project.

Some people produce videos to educate their customers about specific products. Others create videos for brand awareness.

Product specific videos (on specific product pages) are immensely powerful because they show everything you want to showcase about your product. But they can also create enagement as part of your content marketing plan – through link building efforts with third party publishers and on social media.

One Productions has put together this useful infographic which details the journey of video content and the various stages of the marketing funnel. It is a great short course on how to use video effectively at the various marketing funnel stages.

Check it out!

Video Content Role in Marketing Funnel Infographic

Why Millennials Are Different, and How Marketers Can Engage Them

August 10, 2017 by Guest Post Leave a Comment

The millennial is a little different than the consumer of times gone by. And marketers seem to be struggling to keep up.

In the past, it was all about how to make a customer buy a product. But millennials are far more concerned with experiences than products.

This infographic from the CUBE takes you through how marketers need to approach things a little differently when it comes to millennials.

It’s clear that a different approach is needed when you consider that 84% of millennials do not trust traditional advertising.

One interesting point is that millennials prefer to buy high quality products than to buy cheap ones over time. It seems that when they do spend they do so on products that will last.

For example, Patagonia toured America teaching customers how to repair products so they could last longer. This may seem counter intuitive but the campaign was very well received. Find out more in the infographic!

How to Engage Millennials for Customer Insight and Marketing

Don’t Make These Mistakes With Your Kids Music Lessons

July 27, 2017 by Guest Post 6 Comments

kid playing guitar — Photo via Foter.com

I’ve talked about the benefits of music before. It can be great for them and for you.

What’s better than seeing your children build life skills and confidence while you enjoy the music around you. Yes, I hear you saying that you don’t want to hear the racket when they’re practicing as they go from horrible to just okay.

But what is even worse is when they get frustrated and quit because you didn’t set them up for a successful learning experience.

Aside from helping them choose the kind of instrument they want to learn and purchasing that at a guitar or violin shop for them, you should also be there to support them without them feeling pressured. It is best for them to enjoy while they are learning.

And when they do get good, you really do get to enjoy the experience of hearing them practice and perform as your home fills with beautiful music.

So lets dive into what kids’ music lessons are about and how to get the best result…

Tips To Know Before Enrolling Kids In NYC Music Schools

Signing kids up for music classes can be exciting. However, parents often struggle, thinking, “When is the right time to put my kids into music lessons?” or “What instruments should they choose from?”

Different instruments have different age requirements. Even if there are restrictions on instrument choices, the love for enjoying music can happen at any age.

Orchestra Kids

Singing lessons can be taken at any age. Their teacher will work with your child to sharpen their voice and talents. Ultimately it is up to you and your child when is the best time to start. Some kids begin when school programs or activities (like talent competitions) come available. Other times it comes from seeing a particularly inspiring performance such as on American Idol or America’s Got Talent.

So when really should my kid begin taking lessons?

Most experts agree that when a child begins to show interest in singing, that it doesn’t hurt to sign them up for singing classes. They will work one-on-one with a coach who can teach them how to sing. These coaches are also experts at training the voice and exercising the various notes.

Music may follow a child past the infant years and into the young child years. These are the early years when children are eager to learn anything and everything. The piano tends to be a great choice for parents and kids who are picking an instrument to learn. The keys can be wide and large, which make them easy for kids to press. The hand variations can also make playing it simple and fairly easy.

Kids playing guitar and keyboard

As a baby, many moms will engage their child in some kind of movement class. These classes will feature a teacher and a slew of class members. There will be other babies, some toddlers and lots of eager parents in the mix. The class is designed to expose infants early to the sights and sounds of instruments. The teacher will play them and parents and babies will sing and dance. It can be an excellent bonding experience, and a great way to develop early musical skills.

When a child wants to take drum lessons, they may need to be an older age. That is because playing the drums is hard work and can take a toll on the wrists and arms. Following the instructions of an instructor to learn the notes and rules to playing, will take an older child who can sit still and follow directions.

Taking guitar lessons is also noted for older kids. While a young child may have an interest in banging around with the strings, most kids are ready to learn at an older age. Holding the guitar is hard on the arms and fingers for kids and trying to put chords together and stretch the fingers can make it a bit frustrating. A child who is older may have the stamina and patience to follow through and learn.

Taking music classes in NYC can begin as early as a baby. These lessons can continue and take a child right into their adult years. Learning various instruments is a great way to become more musically educated. When a child learns an instrument at a young age, it can influence them later on in life when they are older.

Are you sitting on the fence about music lessons? Did you miss out in your childhood years? Maybe now’s the time to kindle the interest for your kids. Or maybe take up an instrument yourself.

You’re never too young or too old to enjoy playing music. And now could be the right time for you.