Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

Writing Resumes that Communicate Your Unique Value | Writing Marketing Content for Telecom Business Growth

YouTube Facts You Need To Know [Infographic]

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YouTube Facts Infographic Dog
Photo credit: zoomar via Foter.com / CC BY-NC
Photo credit: zoomar via Foter.com / CC BY-NC

YouTube has exploded in popularity.  My daughter lives on YouTube.  Watching YouTube stars play Minecraft or she checks out the latest comedy videos (she laughs hysterically – I find myself laughing too).

YouTube for many companies is a business must.  I know in terms of home repair projects YouTube is my #1 go to source.  I’ve loved tossing out those “How To Repair” manuals and be able to  figure out a solution to the problem in under a couple minutes.  I’ve replaced toilet parts, swapped out a burnt out fuse in my car, repaired a screen door.  You name it, a solution is out there.

My work for the wireless carriers (Verizon, AT&T, T-Mobile, Sprint) and the tower companies that support them, are all driving to increase the amount of data that can be run at any one location.  And what is driving that need is the fact that everyone wants video on their phone.

And the success of video all comes back to YouTube.

Here’s some of the highlights…

YouTube viewers love celebrities.  And those with the largest fan base are the singers.  With the top 3 being Bieber, Perry and Swift.

Now these artists have built followings through multiple marketing sources (selling songs and albums on iTunes, playing concert venues, selling products tied to their brand).  But once they’ve built their brands, YouTube is where their fans can constantly connect and consume the latest content – especially music videos.

Need more proof?  Searchers for music blow the doors off other YouTube searches (yes, I’m in the minority I guess…not the prime demographic anymore…but my kids are).

YouTube is also now a platform that creates stars.  Here’s the new generation of super celebrities.  And their celebrity is based on their domination of the YouTube platform.

And YouTube is closing in rapidly on Facebook as the #1 platform for active users.

So who creates this YouTube content?  Overwhelmingly (41%) it is individuals like you and bloggers.  Corporations don’t dominate this content.  People with personalities do.  This is how you set yourself apart and define your personal style and brand.

And where is this content being consumed?  Increasingly it is on mobile devices – whether smartphones or tablets.  So your content needs to be optimized for mobile and you need to be thinking about how your content is being used.  Is it being consumed while running around town?  Or at home?

Want to get the top-to-bottom details?  Check out the full infographic below provided by filmora.

YouTube Facts Infographic, YouTube History

Discover the Right Niche for Your Skill Set

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Discover Your Niche

If you’re an entrepreneur or working on developing a new product or service for your employer, you’re likely on the lookout for something new, or the next big thing. It’s something that can take many years to uncover – without the right tools.

But, by using market research and conducting your own purpose created survey, you can cut that time down a lot and get to work on the perfect niche market to suit your personal set of skills.

If you create a survey to discover a real consumer need that isn’t currently being met, questions you need to ask in your survey include:

  • What do consumers think is missing from an existing product or service.
  • Is an improvement or new product needed or would it just be ‘a nice-to-have’.
  • Would they be willing to spend money on a product add-on or new item?

Once you have the answers to these – and other key questions –  you’ll be better placed to make a decision on whether or not to push ahead with your new, niche ideas. Or, if you should go back to the drawing board.

Discover more about using surveys to discover market niches in this interesting post.

Make Product Presentation a Priority [Infographic]

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Getting a consumer to buy your product starts with making it seem appealing to them. Of course, functionality is vital, but in a crowded marketplace, world-class presentation will set your product apart from the competition.

Customer experience is about more than the bare use of a product. It also encompasses the senses you feel when you encounter that product in-store, and when it’s packaged so attractively and professionally, you will inevitably gravitate towards buying it.

Customers see product packaging as reflective of the company’s ideals. A product which is immaculately packaged tells the consumer that it was made by a company which cuts no corners in presenting itself as a thoroughly professional organisation. By contrast, a shoddily-packaged product is indicative of a manufacturer that seems to expect consumers to just buy it for what it is.

Let be there no mistake; product presentation matters a great deal. Why are elegantly-wrapped boxes of chocolates so popular around Valentine’s Day? It’s because they convey that image of luxury and class. If the same chocolates, irrespective of taste, were merely tossed into a plastic jar with a garish sticker on the front, would you buy them for your significant other?

Bracken Foam Fabricators (https://www.foamfabricators.ie/die-cutting/) created this interesting infographic which lists the main considerations for product packaging and advises on how companies can present their products to convince people to choose them over rival products. If you didn’t think product presentation was important, you’ll most likely have changed your mind by the time you’ve finished reading the infographic below.

Make Product Presentation a Priority

9 Years of Airbnb

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Airbnb Story PicOver the last 9 years, Airbnb has experienced phenomenal growth, but like in the early days of any business it was hard work. Little did the Airbnb founders envisage that the thing they started to simply cover rent would become a company with over 150 million users globally.

This infographic from Half Price takes you through the history of the company and some of the key milestones over the last 9 years.

When people go on trips now, they will often check what’s available on Airbnb just like they would check the hotels in the area. It really is an incredible story but of course the quick rise in popularity of the company has led to issues surrounding safety and discrimination. Airbnb is actively working to alleviate these issues but it is of course impossible for them to have their eyes everywhere at once and they are essentially trusting in their hosts to behave responsibly.

Find out more about the rise of Airbnb in the infographic.

Airbnb Story

When and How to Use Video Content Marketing [Infographic]

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Video content is everywhere now.  That being said, video content takes a lot of work, money and effort to delivered well.

Small to medium enterprises may hurry to get their video content distributed but it’s important not to rush too much.

When getting your video into production it’s very important that you end up with a professional and well thought video, otherwise it could end up doing more harm than good.

You’ll get a better quality result if you engage experienced video production professionals and make your goals clear for the project.

Some people produce videos to educate their customers about specific products.  Others create videos for brand awareness.

Product specific videos (on specific product pages) are immensely powerful because they show everything you want to showcase about your product.  But they can also create enagement as part of your content marketing plan – through link building efforts with third party publishers and on social media.

One Productions has put together this useful infographic which details the journey of video content and the various stages of the marketing funnel. It is a great short course on how to use video effectively at the various marketing funnel stages.

Check it out!

Video Content Role in Marketing Funnel Infographic

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