Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

Writing Resumes that Communicate Your Unique Value | Writing Marketing Content for Telecom Business Growth

How to Upgrade Your Next Team Building Event

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Team building events are on the rise these days as people have come to realize their importance in terms of team collaboration improvement. By attending team building events, people get to know each other better outside the working environment. Developing a positive and enthusiastic relationship can benefit the working environment as well as boost the success of your company. Without good relations, even the most talented employees can fail to achieve their goals. 

Team building events help employees work together in various situations; they encourage them to be more creative and show their problem-solving skills; they help improve productivity by learning to communicate in a more efficient way. Keep reading to learn more about how to upgrade your next team-building event to be more successful.

First of all, you need to set a budget. Also, you should stay within the budget when planning the event. Next, you should determine the goal of the event and select a great location. When it comes to activities to include, they should be fun, exciting, and carefully chosen. Don’t forget to craft a delicious menu along with a diversity of drinks. 

  1. Set a budget

Team building events can be costly. To avoid spending more than you can afford, you should start by setting a budget. It is essential to know exactly how much money you can afford to spend before you start planning the event. The budget directs the whole planning and organizational process. Nevertheless, you can organize a memorable team-building event with any kind of budget. The budget should cover a few aspects of every team-building event. There is the venue, potential transportation, logistics and accommodation expenses, food and drinks, and activities. You should create a detailed expense list for each aspect.

  1. Determine the goal of the event

Along with setting the budget goes determining the goal of the event. The budget and the goal of the event need to be in coordination. Even though team-building events are often fun, behind them is always some kind of goal to achieve. After all, it is a big investment, so it is only natural to have a goal behind it. It’s key to establish the main areas of focus and what you want your employees to work on. Only when you have a goal you want to accomplish can you start working on the activities to include. 

  1. Select a great location

Every team-building event requires a great location – it can make or break an event. Again, the type of location will highly depend on what you’re trying to achieve. The venue needs to be able to accommodate the number of people you have on your guest list. It also needs to be suitable for the activities you’re planning. Consider whether it’s better to find an indoor or outdoor venue. If you opt for an outdoor venue and event, make sure that you have the weather conditions in mind. It would be a bad thing to also have a backup plan in case of unfavourable weather. Check out the additional amenities such as internet, audio, and visual equipment – it can help a lot when making a choice. Additionally, consider the parking. 

  1. Make it fun and exciting

The next thing you need to consider is the activities you are going to include. They need to be fun, exciting and have some kind of purpose. Include some activities that are organized and timely, requiring some kind of guidance. However, don’t forget to include some casual, fun ones that allow people to mingle and bond on their own. For example, when Aussies organize team-building events, they tend to opt for a photo booth hire in Sydney, Melbourne, Perth, and other cities across Australia. Taking goofy photos with all kinds of silly props can really boost good relations among people. Plus, those photos work well as a simple and effective party favor. You can use this to promote your company on social media as well.

  1. Craft a delicious menu

Team building often lasts up to a few hours – some even longer, depending on the type. In any case, crafting a delicious menu is a must. Find some reliable caterers that offer a vast diversity of different food, try them, and decide which one fits best in your event. Make sure that they also deliver and set up everything. Include all kinds of food – don’t forget vegetarians and vegans. Serve all kinds of fruit as well as desserts besides the regular food. You can opt for classic courses for dinner, or you can go for finger food. Don’t forget the drinks – make them varied, exotic, and colourful. Include both alcoholic and non-alcoholic beverages. 

Organizing a memorable team-building event takes time – start planning and organizing on time, and you’ll end up with an awesome corporate event everybody is going to talk about for years to come.

How to Find the Perfect Property to Buy

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Buying a property is surely a big step in life, hence, you should approach it responsibly and with careful thought. Most average people buy a property only once in life. It is a big investment, so you must make sure that the property you buy is right for you now and in the future as well. At least some near future. Purchasing a perfect property is a long and complex process and as such, it starts way before looking at actual properties. To do it right and consider every possible factor, you should take it slow and be thorough about it.

So, to find the perfect property to buy, you should start with your budget. This is key, as it sets the direction for further steps. Then, you should identify your needs and decide what it is actually that you are looking for. After you’ve done that, it’s time to start searching and narrowing down the search. There will probably be a few properties that you like, so the next step would be to see and inspect them live. That will help you decide which one you like the best. And the final step is making an offer.

  1. Set your budget

The first step when buying a property is setting a budget – this is what defines your search. So, before starting a property hunt, you should consider how you will pay for your property and how much money you have at your disposal. There are fewer cash buyers than those who purchase homes through a mortgage. When buying through a mortgage, you also need to have in mind that you need a deposit of 5 to 10% of the total property price, in cash. A financial adviser can help you assess how much mortgage you can afford as well as help you apply for a loan. Don’t forget to account for additional costs such as legal fees, stamp duty land tax, and removal costs.

  1. Identify your needs

When you have set the budget, it’s time to move to the next step which is identifying your needs and wants. In this step, you should think about what kind of home would be perfect for you. Consider the criteria your new home should fulfill to fit your needs. If you aim to be close to a certain school or your work, map out the area that interests you. Don’t confuse your needs and wants. Make a list of what your needs are and another one with your wants. It will help you make a choice eventually. For instance, a want is a 4-bedroom house, while your actual need is 3. When you have a clear picture of what kind of home you need, you can hire a professional buyer’s agency, such as Curtis Associates, to help you find your dream home.

  1. Start searching and narrow the search down

Before hiring a buyer’s agent, you can start searching on your own, to check out the market and see what is out there. Nowadays, you can easily do that using the internet. You can also check out some local real estate agencies and register on some websites to get alerts when certain new properties are listed. Use filters to narrow down your search by selecting certain locations, price ranges, and sizes of the property. You can also go for some traditional methods, such as looking at listings in local newspapers. Moreover, you can call or email prominent real estate agents in your area and ask them about currently listed properties or new ones coming in. It is easier when you have completed the previously mentioned steps and when you know how much you can afford and what exactly you are looking for.

  1. Inspect the chosen properties

So far, you probably have a few favorites among the properties. How will you decide which one is the best for you? Well, by visiting the properties and taking a closer look at them. Even though nowadays, real estate agencies post quite quality photos of properties as well as 3D tour videos, it is still best to see the property live if possible. In that way, you can inspect it thoroughly and ask all kinds of detailed questions. You should know all about electricity, water, pipes, potential mold and rot, and so on.

Remember that if you really want to inspect it properly and fully, you can’t do better than hiring a professional home inspector. They will know what to look for and all the signs of the major problems you are hoping to avoid, and you will find that having their expertise on your side is going to be incredibly important here. As long as they give the place a clean bill of health, you will be much more confident that it is a property you are going to love, and which will treat you well for many years. That’s a peace of mind that we are all keen to have with our homes.

  1. Make an offer

The final step is making an offer. The details will help you make a final decision about the right property to buy. Take some time to consider all the factors before making a final decision. 

Searching for an ideal property to buy can be tedious and overwhelming, taking a lot of your time. However, you should approach the whole process seriously to avoid making a costly mistake.

8 Best Digital Marketing Strategies for Your Education-related Business

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Digital marketing is an essential and inevitable component of every modern business. Different businesses require distinct digital marketing strategies. Education-related businesses such as preschools, schools, universities and other educational institutions require us to take a special, personalized approach to advertise learning products and services. After all, the goal of every business is to expand and generate higher revenue by getting more customers.

As fas the strategies themselves are concerned, you should start with building your social media presence. Of course, it is implied that you already own a great, user-friendly website. If you haven’t optimized your website for smartphones yet, it’s high time you did so, as many people search for information and read reviews online using their phones. You should encourage your customers to give you reviews. Moreover, you can attract more customers by creating engaging video content. Another plausible thing you can do if you run an education-related business is to design and promote educational apps. Besides these things, you should also implement on-page and off-page SEO and place ads strategically. Content plays a key role in the overall success of your business.

  1. Build social media presence

As there are a lot of social media users worldwide, it’s only logical that you should build social media presence for your business. According to some statistics, almost half of the world’s population uses social media. Establishing a social media presence for your business gives you an opportunity to connect with those people and showcase what you offer. Social media channels have evolved in the past years, and they provide us with a myriad of possible ways you can advertise your education-related business. As there are distinct education-related businesses that target different audiences, the need for social media differs. Depending on your target audience, you will choose social media channel(s) accordingly. For instance, if you want to advertise your child care centre, you would choose Facebook for starters, as there you can find your target audience: new and parents with more kids. Choosing a quality child care centre is really important for parents.

  1. Optimize your website for smartphones

As already mentioned, we assume that every business nowadays geared toward success owns a fully-functional and easy-to-navigate website. The next step forwards is making your website mobile-friendly. Recently, it has been concluded that the number of people who access the internet from their phones has exceeded those using laptops or desktops to access the internet. These days, smartphones can do almost anything a computer can do. They are more practical and always on hand. So, people use the spare time they have while waiting for something or commuting to find out about the things that interest them.

  1. Encourage reviews

It has become a global trend to read online reviews before buying any product or using a certain service nowadays. That’s why online reviews play a vital role in advertising businesses, including education-related ones. You can ask your customers in different ways to write a review after using a product or service from you. Remember to make it as quick and easy as possible. Most often, business use star-based reviews with an additional comment. Your role as a business is then to respond to those reviews. Don’t feel bad about any potentially negative reviews – instead, use the information to upgrade your business. Of course, given the fact that the reviews have some truth to themselves. 

  1. Create engaging video content

Using video content is a great digital marketing strategy you can implement. You can use it on your website and on social media channels as well. It is a plausible way to show your business from a different perspective. If you own a preschool or some kind of private learning institution, you can use video content to show how you teach children and students, what you do, how you do it, where and so on. Education-related businesses have a great potential for video materials. You can hire a professional company that can make awesome video content for you.

  1. Design and promote educational apps

What’s more, as an education-based business you have a myriad of possibilities for designing diverse educational apps. These can be for students, for parents, for additional practice, for all kinds of neat crafts, and so on. Basically, you can create an app for almost anything. When considering what aspect you can integrate into an app, look at the market as well. Check out what already exists and what does not. It’s difficult to create something brand new, however, you can always aim to create better versions of existing apps. You should try to get in the mindset of a customer. 

  1. Implement on-page and off-page SEO

Both on-page and off-page SEO are quintessential for your website ranking. And good website ranking (on top of Google search results), brings you the potential for more customers and growth. You get organic traffic to your website with proper SEO. On-page SEO refers to optimizing individual website pages and meta tags, among other things. This is one of the best ways to rank for certain keywords on Google. On the other hand, off-page SEO involves link-building and content writing. The aim of off-page SEO is to build a website’s popularity, trust, authority and relevance. Together with on-page SEO, it can boost your ranking and place you higher in Google searches. 

  1. Place ads strategically

When it comes to placing ads, it’s not just about paying a lot of money. That money needs to be invested in the right way, placing the ads strategically. Showing an ad in the right place is the key component of effective digital marketing. You can place the ads in the right places only if you know who your target audience is.

  1. Be mindful of the content you write and post

The content you create and post is an integral part of the off-page SEO we already mentioned. The purpose of the content can be to educate, inform or entertain your existing and potential customers. Make sure that you post relevant content frequently, fulfilling current customer needs. You can repurpose and share content for your social media channels. So, you can use the content in more ways.

There are some digital marketing strategies that are true for all kinds of businesses. However, there are also specific ones, that can boost your education-related business – make sure to learn all about them and implement them in the right way.

How to Run a Clothing Business Online Successfully

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Selling apparel online is one of the most profitable online businesses nowadays. However, at the same time, it is a highly competitive market. There are a number of essential aspects you need to pay attention to in order to run a successful online clothing business. E-commerce platforms have made starting your own business much easier and more affordable. Starting an online clothing store takes up less time and costs less money when compared to a brick-and-mortar store. Keep reading to learn more about the essential steps you need to take to run a clothes business online successfully.

First of all, you should pick your niche, having in mind a few factors. Then you should create a plausible business plan and start building customer loyalty. You should also work on developing a functional and practical marketing strategy. That is an indispensable tool for running a successful business nowadays. And lastly, you should upgrade your website to be user-friendly, highly responsive and easy to navigate. Additionally, you should consider adapting it for smartphones.

  1. Pick a niche

Before starting your own clothing brand, you should consider what niche you’d like to start with. You can expand your niche later on – at the very beginning, it’s essential to start small. Brainstorm some possible niches or do online research to see what your options are. During this niche-searching process have in mind that you should pick a niche people need. You won’t succeed if you have quality and unique clothing items in a niche nobody actually needs. Some of the popular niches in the clothing business are men’s clothing, women’s clothing, baby clothes, sportswear, streetwear, casual wear, and formal wear – to name just a few. Start with one category and expand as your business flourishes and the need for additional niches arises.

  1. Create a plausible business plan

When you have picked a niche, you can move on to creating a plausible business plan. A well-written and comprehensive business plan is the base for a successful business. You definitely shouldn’t skip this step. A business plan is essentially a well-laid plan written out in a document. You should focus on planning everything before starting out. Typically, a business plan contains your brand name, your general business strategy, your marketing plan, short-term and long-term goals, employees’ responsibilities and other similar things. It also includes your finances, your capital, your monthly expenses, and your expected profit. Basically, consider a business plan to be a document containing all the possible information related to your business. 

  1. Build customer loyalty

One of the aspects that highly affect the success of your business is your customers. It’s more beneficial for you to have quality customers, who come back than a large number of customers. If you have a lot of customers in a month, but only a few come back the next month, then you are not handling your customers in the best way possible. Your priority should be building customer loyalty. If you have loyal customers, they will be coming back for more clothing items. The best way to build customer loyalty is to offer quality products and services. The quality of the items you sell should be consistent or upgraded – it shouldn’t deteriorate. This is best for you in the long run.

  1. Invest in marketing

We can’t imagine having a successful business nowadays that doesn’t employ any marketing strategies. Digital marketing is the key to gaming online presence. You should be smart about your marketing budget. Make a plan to spread out your budget evenly to avoid spending a lot of your budget initially. For the best long-term results, it’s best to invest in marketing every month than to spend all the budget in the first two months. When compared to traditional forms of marketing, digital marketing is more to the point and the strategies can be created based on certain data to reach the target audience.

  1. Upgrade your website

Having a user-friendly, highly responsive and easy-to-navigate website is of key importance for every business nowadays. Invest money in designing a functional and visually appealing website as it is the first thing potential customers see when searching for a product or service you’re offering. It is like the first impression of your business. Also, consider adapting your website to smartphones as many people nowadays use their phones when they need something.

Running a successful clothing business requires a lot of hard work, devotion, effort and time. Be thorough, patient and persistent and follow these steps to achieve business success.

How to Create a Digital Voice for Your Fashion Brand

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A business that doesn’t have a clearly defined brand voice will most definitely end up with an inconsistent communication and marketing strategy. That will leave your potential customers confused, with a difficulty understanding what is it that you’re trying to say. To prevent that from happening, you should work on a strategy of creating a digital voice for your fashion brand. Brand voice depends on your business itself as well as your target audience. What’s definitely true is that your brand voice should be engaging with the intended audience.

To create a digital voice for your fashion brand, you should start with identifying your audience and learning about how they speak online. What’s more, you should reconsider your mission statement and audit your current content. You should also research your competitors to see how they’ve built their brand voice. You should finish off by making notes on who you are and your plans for communication.

  1. Identify your audience and learn how they speak online

Before we start discussing step number one, it’s essential that we define brand voice first. Brand voice is the overall tone and personality of a company. It includes many things such as the language used in advertising and social media, the website design as well as the packaging. You should work on building a strong brand voice as it is a way to differentiate a brand in a competitive market. It also helps build consumer loyalty and trust.

Now that we’ve explained what brand voice is about, we can move on to the first step in building it. You should start by identifying your audience. You can’t build a brand voice if you’re uncertain about who your audience is. When creating a brand voice, your aim is to make that voice appealing to the right people. Besides identifying the audience, you should also define a buyer persona. You will need to come up with a persona who is most likely to buy your products. Based on that, you’ll need to think carefully about how to drive sales in that particular buyer group. And lastly, you need to perform research and learn more about how your target audience speaks online, so you can use that information to speak to them in a more appealing way.

  1. Reconsider your mission statement

A big part of your brand identity is your mission statement. You should think about why you started the company in the first place and what the core values you’re promoting are. As your brand voice is constantly going to emphasize and reinforce your core values, you need to know what they are. Hence, the way you speak to your audience should be connected to those core values, which are a part of your mission statement. There are various templates online you can use to set these if you haven’t already.

  1. Audit your current content

What you should do next is re-evaluate your current content. Take a good look at your website and try to be objective about it. Examine any posts, blogs or banners that you’ve posted. Also, you should take a look at your landing pages, videos and in-store signages. Observe the tone and language used. Are they similar across all these aspects? If not, consider which one is more suitable for your brand and keep that in mind for any future post or change. For instance, if you’re selling fashion wholesale for young women, then your tone should be casual, conversational and trendy.

  1. Research your competitors

Another essential thing to do is research your competitors. Take a closer look at how they communicate with their customers. If you can envision their mission by reading a few posts and scrolling through their website, they have most likely successes in defining their brand voice.

  1. Make notes on who you are and plans for communication

When you have collected all this data, you should make notes on who you are. Then, accordingly, you should make an actionable plan for communicating with your customers. The last step is slowly putting the plan in motion with each future post.

With all the available resources online nowadays, we can learn a lot about different aspects of doing business in the digital world we live in. Use this to your advaatge.

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