Contributed Post | Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

How To Promote Your Brand To New Customers

May 25, 2021 by Contributed Post Leave a Comment

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With thousands of new businesses launching each day, you must find a way to stand out from the crowd, especially if you are attempting to upscale your small business. While there are many different things you can do to differentiate yourself from your competitors, such as by coming up with new and unique products or services, the majority of your success is actually focused on your ability to promote your brand. After all, you can have the best product in the world – but if nobody ever hears about it, you won’t make any sales.

With that in mind, here are just some of the ways in which you can go about promoting your brand to new customers.

Grow your business through social media. Whether you are guilty of spending hours scrolling through Twitter this evening or have never posted on Instagram in your life – there are plenty of ways that you can use social media to your advantage as a business owner. By curating the right kind of content (i.e., posts that reflect your brand and company ethos), you can quickly begin to build up an international customer base, which in turn, will allow your sales to grow and flourish.

Focus on being great at what you do. Perhaps the easiest way in which you can continue to promote your brand to new customers is by simply providing your current clients with quality services that they couldn’t get anywhere else. When your customers are happy, they are more likely to leave positive reviews or recommend your business to their friends and family. This means that you could gain new customers organically or through word of mouth – which requires little effort on your behalf.

Don’t underestimate the importance of good signage and posters. Signage, graphics, and posters are a great way to enhance your promotional efforts – whether you hang them outside your store or display them elsewhere in your local area. They can provide your customers with an insight into your brand that they would not be able to get anywhere else. For more information about what new signage could do for your brand, check out Duncan Parnell.

Stage a rebrand. Even the biggest and most celebrated companies rebrand their business from time to time, meaning that it makes sense for small businesses to do the same. They can be particularly useful if you are launching new products or services or have found that your business goals have shifted slightly since your original launch (meaning your target audience has also changed).

Host focus groups. When you own a business, you must know exactly who your target audience are – right down to even the most minor details regarding their likes and dislikes. This means that you will find it easier to tailor your services to them, making them more likely to make a purchase. However, if you feel disconnected from your customers, you can reconnect with them by holding focus groups – either online and or in person. This means you can get specific feedback from your audience, be that on new products or your company in general.

Start Using SaaS. These days you will be hard-pressed to find a new brand that isn’t using software as a service. This innovative cloud-based technology enhances your business by streamlining it and reducing your operating pressures. This frees up more time to interact with customers and build your brand’s reputation. Consider saas management tools to get started.

Returning to Work: Knowing Your Rights

May 25, 2021 by Contributed Post Leave a Comment

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The past year and a half has seen many of our work lives drastically change. The coronavirus and Covid-19 pandemic resulted in the implementation of social distancing and social isolation rules, which asked everyone who could stay home to stay home. Of course, this meant that many of us who are able to work remotely began to work from home on a permanent basis. However, as vaccines are being rolled out around the world, many of us are looking forward to life returning to normal and some businesses are starting to consider bringing their staff back into the office environment. Now, after many of us have finally settled into working from our own premises, a return to a more professional and formal environment can seem daunting. It’s important that you don’t feel overwhelmed and to ensure that you feel entirely comfortable with your return. A reminder of your rights at work should help with this. Here’s some information to keep in mind!

Health and Safety

The issue at the forefront of most people’s minds right now is going to be health and safety. We’ve lived through a global pandemic and many have managed to avoid catching the virus, which can prove fatal. Now, more than ever, it is so essential that at work there are all sorts of health and safety laws in place. It’s also absolutely pivotal to every worker’s well being that your employer sticks to them. Remember that by taking on staff, your employer becomes responsible for all workers’ health and safety in the workplace. This means that they should provide a safe environment for you to work within and make sure that you have been given the right training to do your work safely. In terms of Covid, precautions should still be being taken. This involves wearing masks, providing hand sanitiser and ensuring that workers can remain two meters apart at all times.

Testing and Isolation

Everyone should be completing two rapid flow tests a week right now. This can allow everyone to ensure that they are healthy before heading into work. If you test positive, you must isolate – and so should anyone else who experiences a positive test. Your employer needs to allow for this. If your employer contests this, consult workers’ compensation attorneys for further advice.

Whistleblowing

Whistleblowing is a controversial topic, but it’s important that we know our rights in regard to it. If you find that your employer is doing something wrong, you should be free to report it to the relevant authorities to ensure that something is done about it. You also cannot be condemned or experience repercussions as a result of this. You should feel comfortable raising complaints if your employer isn’t complying with rules and regulations surrounding Covid, which includes providing a safe workspace and ensuring that individuals with symptoms or positive results isolate.

These are just a few areas to focus on and be aware of in light of many of us returning to the professional workspace. Hopefully, some of the topics will help you along the way to getting back into a usual working routine comfortably!

What You’ll Need in Order to Succeed in Ecommerce

May 22, 2021 by Contributed Post Leave a Comment

If your career path has taken you to the point at which you’re running your very own ecommerce store, you probably already know a bit about selling. However, there are still some challenges that you’ll have to work to overcome if you want to make the most of your store and make it a financially viable proposition moving forward. Here’s what you’ll need in order to succeed in ecommerce.

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Products with Appeal

Finding products that have appeal and items that people are going to be genuinely interested in is the most important thing of all. If you’ve been offering products that are substandard and not able to satisfy clients, that’s eventually going to damage your business and its reputation. That’s not what you want, so try to place an emphasis on quality first and foremost.

Offer a Great Range of Product Photos

If you want people to feel confident buying your products, you need to make sure that you’re showing them what they are. It’s no good having great products if your store doesn’t have enough good photos of them. People need to be able to see what they’re buying up close and in detail before they go ahead and buy, and you shouldn’t forget that when creating listings.

The Right Software Tools

You’re definitely going to need the right software at your disposal if you’re going to make the most of the ecommerce landscape. From help with keywords to management software, there’s so much out there to discover and make use of. This list of the best tools for Amazon sellers will give you a good idea of the kind of help that’s out there when it comes to running your store from day to day.

The Right Social Media Approach

Having a good approach to social media will make it much easier for you to branch out and create a social media presence capable of pulling people in. If you don’t currently use social media much, that should change. By posting interesting and relevant content, building an audience and linking back to your store regularly, you’ll be able to create a wider base of customers and ultimately make more sales as well.

Be Ready for Mobile Browsers

Finally, you should make sure that your store is suited to people who want to browse online via their smartphone or other smart devices. Things are changing and most people don’t browse for items to buy on their desktop computers any more. You need to have a site with a responsive design if you’re going to succeed in meeting the demands that modern online shoppers have. If you fail to offer that, people will simply look elsewhere.

As you can see, there are many things that have to be taken into account when it comes to finding success in ecommerce. And it’s certainly not something that’s going to come good overnight. If you want to find success, approach it sustainably and make the most of the advice above.

Investing in Real Estate: Finding an Ideal Home to Build a Family

May 20, 2021 by Contributed Post Leave a Comment

Building an excellent future is one of the best strategies that anyone can use when preparing to start their own family. It’s a practical option, especially for those who want to have kids. If you are one of them, you definitely need to start making plans for your loved ones. This means you need to start taking steps to ensure that your family, especially your kids, will lead a happy and comfortable life. One of the best ways to do this is to ensure that you can secure an ideal property to live in.

Basic Steps in Finding an Ideal Home

Finding the perfect family home can be challenging, especially now that there are many listings available in the market. You might feel confused about which property will best fit your lifestyle as well as your family’s needs. To help you with this process, you can refer to the following guidelines in finding the best residential property for you and your family:

Decide on the location where you want to settle in.
Consider the property type that you want to get.
Check out if the neighborhood is safe and friendly.
Find out if there are issues noted in that location.
Identify the features you want to include in your property.

Building Your Savings to Purchase Your Dream Property

Another challenging part of finding an ideal home is that you need to make sure that you have enough budget to pay for it. Keep in mind that the average cost of residential properties in the United States cost around $200,000. You can find a cheaper or a more expensive home depending on where the property is located. With this in mind, you need to make sure that you choose the right home for your family. If not, you may end up regretting your decision when choosing a particular property.

If you finally found an ideal home, you can now start building your funds to finance your residential property investment. Remember that you need to prepare more than enough money to ensure you don’t experience any difficulties paying for the house. To help you build your savings, here are some suggestions that you can consider:

Pay off debts-Make sure to pay off any existing debt so that you don’t experience issues when applying for home loans. Paying off debts will help raise your credit score. Also, it will help you manage your finances better.
Automate your savings-Find a way to automate your savings so you can allocate enough funds from your monthly income. Using this advanced method, you don’t have to worry about not building enough savings for the down payment. Also, you get to improve the way you manage your income which helps prevent money problems.
Avoid having huge expenses-Avoid buying any luxury item or shopping for anything too expensive. Keep in mind that you need to build a savings fund to pay for your dream home. Thus, make sure that you won’t compromise your budget just because you find the need to shop for an expensive item. For instance, avoid buying a car if you are planning to purchase a residential property. You can always purchase a vehicle after you succeed in buying a home for your family.
Look for additional sources of income-Consider growing your monthly funds by getting an additional source of income. You can consider having a part-time job aside from your full-time career. You can also start making smart investments to grow your income and start building wealth significantly.
Find a reliable company for additional funds-See if you can ask assistance from a reliable mortgage company. Requesting help from financial experts can help ensure that you build enough funds for your dream home. They can also assist you in ensuring that you choose the best and ideal deals based on your preferences.

Following these practical strategies can help ensure that you can succeed in purchasing your dream home. Improving your financial health is one of the basic steps that can help you in the home-buying process.However, you also need to learn other strategies, such as learning where to get funding assistance. You need to learn how to evaluate good deals from bad ones.

The key is to make sure that you take your time scouting for the ideal residential property for you and your family. Don’t rush your decision, even if you think you already found a perfect home. Do some research and make comparisons so that you can rest assured that you can provide an ideal home for your loved ones.

How To Make Your Online Profile Look So Much More Professional And Together

May 20, 2021 by Contributed Post Leave a Comment

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As an individual or a group looking to raise your profile, you’ll want to ensure that your online presence is looking good. Whether you have a business to run or you wish to entice recruiters, a substandard image isn’t going to help you out. First impressions are massive, so your online profile will need to show you off in every possible way.

When it comes to social media and networking sites, you have an array of different options in front of you. Facebook, Instagram, LinkedIn, and so many other sites give you the opportunity to tell the world about yourself. The good thing is that creating a solid profile isn’t too difficult – if you overthink it, then you’ll probably mess it up. Here are just a few ways you can ensure your online profile is looking more than up to scratch:

Ensure Your Picture Is Of Good Quality

The first impressions make such a huge difference in terms of how you’re going to be perceived. If your picture isn’t attractive to people, then you’re not going to get off to a good start. This doesn’t mean you need to be beautiful – beauty is in the eye of the beholder. What we mean is that you’ll need to ensure it’s highly defined and has the look of someone with confidence and competence. The right profile picture can sway people significantly.

Keep Everything Neat And Tidy

An online profile on a social platform is basically the same as any kind of presentation or setup. This is your opportunity to show people how neat and aligned you are. If everything’s a mess, then people are going to realize. If you keep things neat like the profile Jorge Hank has provided on his LinkedIn account, for instance, then you’re going to have a lot more success. If you look amateurish or like you don’t care, then people will see right through it.

Let People Know Early What You’re All About

Get your point across quickly. Let people know the kind of work you do and how you’d like to help them out. Your products or services don’t need to be forced down their throats, but if they know you straight away, then they’ll be satisfied. We live in a world where people want answers immediately.

Don’t Overdo It With Content Or Information

It’s good to let people know what you do and what you can offer the world, but too much information is off-putting. If you overwhelm those you’re trying to impress, then it’s going to be a negative thing. Nobody likes being bombarded with pictures and words. Space things out and let people decide for themselves.

Be Friendly And Network With Others

It’s nice to be important, but it’s much more important to be nice in this world. Interact with people online and show manners – people will remember how you treated them. If you socialize with others in your field, you’ll put yourself in a better position.