Contributed Post | Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

Content Marketing For B2B: A Blueprint For Success

October 15, 2018 by Contributed Post 1 Comment

In many ways B2B marketing differs very little from B2C. the differences are subtle but they are many, and they can make a big difference. Both rely heavily on content marketing. We all know that content marketing has a wide range of benefits. It offers users something for nothing and can play a healthy role in maximizing online conversion rates. It can help to establish your brand as a leader and an authority. It can provide a great platform for your insights, ideas, thoughts and reflections to show both loyal customers and brand new prospects that you are the real deal. Moreover it can lend your brand a voice, imbuing it with character, personality and an idiosyncratic charm that distances you from your competitors.

Content Marketing Strategy

A combination of white papers, free ebooks, videos,and of course blog posts is the backbone of a potent content marketing strategy. However, when blogging for B2B a very specific mode of communication is required.

Knowing your target audience

Like any content marketeer, it behoves you to create a workable profile of your target market. Whose eyes do you want to fall upon your content? Most likely you’ll be targeting CEOs or other senior management figures; key decision makers who will make the decision whether to rely on your services or cross the road to your competitors’. These people will likely have numerous demands upon their free time and attention and it’s up to you to tailor your approach to your content accordingly…

Keep it short, sharp and to the point

Writing with brevity is extremely important in the world of B2B content marketing. Don’t forget that the kind of influential decision makers you’ll be targeting will have a great deal of varying demands upon their free time and attention. They will likely consume content in short bursts on their lunch break, on public transport or even while in the bathroom.

As such, your content needs to be direct, short, sharp and to the point; saying a lot in a short space of time and delivering value without having to wade through thousands of words’ worth of content. Since it’s more than likely that your content will be consumed on a mobile device (key decision makers seldom stay still) it goes without saying that your site and your content must be highly responsive for seamless mobile use. Video content is ideal for these kinds of users but written content can still be effective. Just make sure that it is written authoritatively and with both clarity and brevity.

Substance over style

If you love blogging because it offers you freedom of expression and an opportunity to indulge your creative side, prepare to be disappointed. You’re unlikely to get to flex your penchant for artful prose when writing for B2B clients. Indeed, when it comes to this particular brand of content marketing, substance beats style every time. By all means make your content accessible and enjoyable to read but you must eschew the kind of fluffy marketing speak that’s such a common component of B2C content. Every post, video and white paper must offer something of value to your clientele. If you can’t do this on your own, that’s absolutely fine, but outsource to the kinds of low cost-low quality content farms that lesser blogs use to boost their SEO at your peril. Instead, opt for a business that offers Internet Marketing Services to organizations like yours and has a proven track record of B2B success. Whether you choose to outsource or not, your content must speak to users in a professional capacity and offer them not only a reason to keep coming back to your website but a reminder that their needs are in the best possible hands when they use your products and / or services. Which brings us to…

Present them with a problem they regularly… and talk them through solving it

Just because users access your content in their sparse down time doesn’t necessarily mean that they’re reading for fun. They’re looking for inspiration and solutions to the kinds of business quandaries that they face every day. Thus, if you’re ever stuck for ideas for valuable content, simply put yourself in their position. Come up with a scenario that a large proportion of your clientele will face and guide them through how you will solve it.

This will further establish your knowledge and expertise while building value for the user and reinforcing the faith that you have built in your brand.

B2B content marketing is an exact science but once it’s mastered it can unlock a new era of success in all of your business endeavors!

Avoid Financial Disasters In The Farming Industry

October 15, 2018 by Contributed Post Leave a Comment

You might be surprised to learn that a lot of people these days are entering the agricultural industry. Why is this? Well, the farming industry has been facing a massive shortage of business owners and employees in recent years. This has left the job market wide open for people willing to take a little risk for the potential of large profits. To get started farming, you just need to purchase some land that can be used. There are various options that you can consider for how to use the land you purchase from typical crop farming to tree farming.

While there are certainly profits to be made in the farming industry, there are also major financial issues that you must avoid to keep your business healthy. Let’s look at a few of these and make sure they do not impact your model.

Illness And Disease

This will be particularly relevant if you are farming livestock but it can impact various other types of farms as well, and an example of this would be tree farming. Similar to animals, trees can develop diseases. The issue here is that it can wipe out your stock, which will ultimately cost you thousands. Don’t forget that while it’s tragic when animals get ill, you are still running a business. You do need to consider the financial implications as well.

So, how do you prevent diseases impacting your farming business? Well, for tree farming, it’s a matter of making sure that the trees are maintained and managed effectively. This is not a hands-off business model. You will need to check them every day and deal with the signs before they start to spread.

For animals, this is largely due to how you manage and keep your livestock. Keeping animals indoors as is common in an intensive farming model does increase the likelihood of animals getting ill and the disease spreading.

Damaged Equipment

When you set up your farming business, you will need to invest in a range of expensive equipment from machinery to collect the crops or machines to take care of your livestock. It is important that the equipment you invest in does not get damaged as this will lead to expensive repairs or worse, replacements. You can avoid this often by making sure you have the right setup. If you visit this website, for instance, you’ll find that you can purchase support platforms for cone-bottom tanks that are necessary for storing farming chemicals and supplies safely.

Fines

Finally, do make sure that you are running your farming business ethically. It’s important that you do abide by local laws and regulations and it is worth speaking to a legal adviser during the initial set up of your farm. Farming businesses will often live and die by costs, and a fine can push them beyond the point where they are manageable.

We hope this helps you deal with some of the financial issues that you can encounter when running an agricultural company.

3 Ways To Speed Up Business Success

October 15, 2018 by Contributed Post Leave a Comment

Being able to achieve well in the world of business is down to a huge number of tactics, qualities and traits. If you are to ensure that your business can do well, and that you want to do so as quickly as possible, you will want to think about what you can do to make sure that that success comes about as quickly as you would like to. You might be surprised about some of the things you can do here which are likely to help, and it might be that you want to approach it from a number of angles to ensure that you get it right in any case, take a look at the following, as you are bound to see that there are a number of things you can do to really speed up the success of your business to no end.

Building Business Success

Be Clear On Its Vision

If you are not really sure what you are trying to achieve with your business, it’s highly likely that this will not result in the most favourable circumstances for it, so this is one of the first things to think about here. You need to make sure that you re crystal clear on what you hope your business to be and how you want it to operate. Ultimately, you should ideally have a clear set of notions about what the business stands for, how it should operate, and what it is that it exists for. This should be able to be summed up in one brief sentence, or mission statement, in order to further solidify the effectiveness of such an aware practice. As long as you f3l truly secure in what the vision for your business is, you should find that it helps you and your colleagues to drive it on to greater success much faster.

Get The Financial Base Sorted

If you are just starting up your business, you will want to first make sure that the financial base it is a wellspring of is as secure and stable as possible. This can be hard to do, especially if you have never had to think about wealth in regards to how it affects a business before. But, should you be business-minded to the right degree, you should find that this is surprisingly simple to put into practice, and especially so if you go out of your way to get hold of an expert or two to help you along the way. The kinds of experts you might want to consult here are either going to be of the entrepreneurial variety – who can clearly give you a lot of useful information and ideas – or it might be that you want to look into speaking with a financial advisor. Having a financial advisor on board can be hugely helpful because, for the most part, they will be able to help you get your financial base secure to such degree that your business will be much better off for it. It’s definitely worth looking into how to find a financial advisor and making sure that you do so before you get too far ahead with your business- and ideally before you start it up at all.

Enjoy your business success

Enjoy It

If you want your business to do well, and to do well fast, then there is one sure way of making sure that that is more likely to happen: by enjoying the work for what it is. As long as it feels like a slog, it is unlikely to get very far very fast, and it is also likely to be a joyless pursuit anyway, so there would hardly be a point. Enjoying it is often also based upon the presumption that you like it for what it is, so it does need to be a business that actually care about and feel is worth something. If you don’t feel that way, it can be considerably harder to enjoy it, and that makes it considerably harder to make a success out of it. The only real solution would be to alter it to such a point that you do enjoy it, or to shut it down and start up instead the business that you really want to run – which, in many circumstances, would amount to utterly the same process.

Speed up your business success

The above can all be utilised to ensure that the success of your business can speed up, should it have been coming anyway. As ever, there is a modicum of luck to consider here, but part of the fun is trying to win out over luck. Hopefully, your business is one of the ones that can.

Follow the News

There are a lot of things that you need to make the most of when it comes to improving your company and achieving greater success. And speeding up business success is something that you can achieve by making sure you keep up to date with the news. There are a lot of things that you have to make sure you focus on the best ways of being able to achieve success as a business. Understanding the best ways of being able to achieve business success, and think about the key ways of following business trends. For instance, tracking things like global cannabis stock, interest rates, and economic changes can make a huge difference to the best ways of being able to keep ahead of what is happening and predict how this might impact your business.

You have to consider some of the best ways of being able to achieve success here, and there are a lot of great ideas that you need to try to make the most of as a business owner, and there are plenty of excellent things that can help you when it comes to improving your business as much as possible, and this is one of the great ways of being able to achieve success in a fast and effective way.

Business Data: How Do You Store Yours?

October 12, 2018 by Contributed Post Leave a Comment

Data storage is a topic that you broach at the beginning of your business, because it’s something that has to be budgeted for carefully. If you aren’t storing your customer data correctly, you’re going to be in GDPR breach and possibly incur a fine – not something a newbie company needs when they’re getting off the ropes!

Learning where your data for both your personal business information and your customer data should be going is important to your business and its success. It’s not the most thrilling of things to budget for, but it’s going to be something that you’ll pat yourself on the back for investing in later on, especially if there your company ever suffers a security breach. The thing is, there is more than one way to store data for your business, and we’ve got them listed for you below:

Managing your business data

Up In The Cloud. One of the most popular ways to store data is in the cloud. It’s invisible (but not spooky!) and it’s a way to have excess storage without huge machinery around to take up space in the office. The cloud is a one size fits all approach to looking after your information, too, as it can suit any business of any size no matter what!

Local Storage. You could choose to have an outside IT company host your website and data storage locally on a dedicated server, which can offer you added security and protection, too. This is a great solution for small and large businesses, and it’s not always reliant on being online to get your data back.

5D Storage. Not as heard of as the rest, 5D storage is a little bit more futuristic than regular old 3D. Five dimensions of storage is possible with the least likely material – glass! It’s looking likely that this could be an eternal data solution for businesses in the future, and it’s a great way to do it economically.

DNA. These suggestions may seem far-fetched, but scientists have successfully stored 739kb of data inside strands of human DNA. It’s a complicated process, one that is highly unlikely to happen in your local business any time soon, especially as it’s still in its pre-alpha stage. It’s also extremely expensive.

The use of a server locally or a cloud system are the best ways to be able to store your company data in a way that is cheap, efficient and big enough to fit everything on it. Proper storage of business data is important, because you need to be able to access your own storage as well as that of your customers correctly. Doing it the right way will mean that you are playing by the compliance rules that are lawful; it also saves your business money from being sued for improper data use. You need your company to be running the right way, and staying compliant is crucial to that running. Take your time to research your options; they matter!

The Essential Skills You Need When Going It Alone

October 12, 2018 by Contributed Post Leave a Comment

When you first start to think about leaving work behind and doing something for yourself, it can be scary. But if it’s something that you really want to do, you absolutely have to make it work. Sure, there are mistakes that you could make, but where you can. you should look to avoid them. And this is why it’s helpful to have the right skills. Because when you’re skilled in all of the right areas, you’ll be in the best position to find success. And you may still make mistakes and stumble and find things difficult at times, but these skills are going to help you out. So to make sure that you’re ready to make this work, here are the five areas to focus on.

Time Management

One of the best things that you can learn to master for yourself is time management. If you want to be able to really get your business off of the ground, you need to manage your time well. You will find that this business resource can help you with that. Because it’s tough. Often, you’ll get started and you’ll think that you have more freedom – that you can do what you want when you want because you work for yourself. But you need to be organized and manage your time well so that you’re the most productive.

Financial Skills

It’s also super helpful to be able to manage money and numbers well. You don’t have to be a huge financial whizz, but it is going to help you to grow your business if you are financially aware of it. If you can see how to save money and to push your profits, you will want to really hone in on this. And you can learn this as you go, because when you’re investing in this, you will find that you want to learn more about money.

Personal Confidence

But you do also need to believe in yourself. You do not want to hold yourself or your business back because of doubt and fear. Instead, you need to get yourself into a position of feeling confident in your abilities and what you can achieve. The more you back yourself, the easier this journey will be.

Collaboration Skills

And you absolutely have to be able to work with others. Because your business will flourish when you have the right experts and companies around you. This could be a great graphic designer or this law firm or a super-productive assistant. When you surround yourself with these people and you learn how to collaborate with them, it will help you to grow.

Creative Ideas

And then the final skill that you need to work on is innovation. Because when you have your own business or you’re starting out as an entrepreneur, you will want to make sure that you’re creative. You will need to come up with cool marketing ideas, you’ll want to have fun with your content, you’ll want to make sure that you’re representing yourself and your business in the best possible ways. So it’s important for you to embrace and really grow your creativity too.