Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

Writing Resumes that Communicate Your Unique Value | Writing Marketing Content for Telecom Business Growth

You Won’t Be Able To Grow Your Company Without These Tips

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How to Grow Your Company

Many entrepreneurs and CEOs think that growing and developing their company won’t be too difficult. They think that they just need to take on some extra work and hire a couple more employees to help cope with the increased workload. It’s true that, in part, that is what happened, but just taking on more work and finding some more staff won’t help you grow your business. It might work out initially, but eventually the rate of growth and development might stagnate and even decline.

There is a lot that you need to consider when you do want to grow your company. These next few tips should make it easier for you, though.

Be Prepared

First of all, there is a lot that you will need to prepare before you do start to grow your company. It’s really crucial that you get everything in order and begin your organization before you start any of your efforts in actually developing the firm. If you don’t, you might find that the company as a whole and its employees are not prepared to take on all the extra work that will come their way. And that could lead to some major issues further down the line.

Measuring the Competition in Business

Watch Your Competition

It’s always important to watch your competition and that is certainly the case when you are trying to grow your business. Watching what your competitors are doing will give you the chance to try and second guess what they are going to do. Ideally, you need to be one step ahead. Not only that, though, but you might even get some ideas and inspiration from them once you see some of their campaigns and strategies.

Get Your IT Network Ready

Do you think that your IT network will be ready for an increased number of employees and work? If not, it’s worth contacting an IT firm, such as Capstone IT, as they will be able to come into your company and work on your computer network for you. By increasing the strength of your network, optimizing it, and adding some more devices onto it, you should find that the increase in use as your business develops shouldn’t affect it too much.

Be Aware Of Risks

There are always going to be risks in business, no matter how well organized you are. So, you should always be aware of what the potential risks to you and your business are as it grows and what you can do if any should arise. If possible, you should include a few of the biggest risks in your business plan with some ideas of what you can do to overcome them.

Always Be Consistent

It’s important to keep things consistent for your customers while you are growing your business. Make sure that the growth doesn’t put any stress or strain on your customer service as poor service could turn people away.

Once you start following all of the tips above, you should find that business growth is easy to go through with!

Expert Insights into Planning a Successful Business Event

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Planning a Business Event
Photo by rawpixel.com on Unsplash

Businesses in the U.S. are expected to increase their planned spending on product launches by up to 22% through event planning, according to a Statista Report. In fact, up to 74% of consumers surveyed stated that attending a branded business event made them more likely to purchase the promoted product. There’s a lot to gain from planning a successful business event. Knowing how to keep your business growing is critical, and event planning offers one of the best platforms to build relationships with customers and promote business and sales. 

Organizing a successful business event is no easy task. From the definition of event objectives to budget compliance and technical and human resources issues, there’s a lot to be considered. Here are some expert insights into planning a successful business event.

What Type of Event Are You Planning?

Are you planning a promotional business event, a fundraiser or a corporate event? From the word go, you want to be clear on what type of business event you’re planning so you can get the right participation and know the right steps to take to ensure it’s a success. Part of achieving that involves smart event management planning and implementation. An event that focuses on the purpose of the day and the targeted participants will draw the right level of attention. Keep in mind that customer engagement is everything in business, so make your event fun.

 Business Event Location Matters

The location you choose to hold your event as well as the date of the event will play a role in the level of involvement you get. You need to choose a venue that gets would-be attendees excited. Remember that you’re not just planning a business event, but also putting out your brand out there. It’s important that you search for an appropriate venue location and book it as early as you can. Timing is also critical to ensure attendee availability. Planning to hold your business event online? You should a know a thing or two about hosting virtual events, including how to raise money online successfully through crowdfunding websites.

 Offer Giveaways and Prizes

When it comes to planning a successful business event, creativity is key to ensuring continued engagement throughout the event. One of the best ways to keep your attendees interested is by offering creative giveaways and branded gifts. Consider planning an interactive experience where event attendees can participate in various activities where they can win prizes and gifts. Ask your event sponsors whether they’re willing to donate giveaways, and most of them will. Customers love freebies, and businesses that offer free giveaways always win.  

Planning a business event is not just about your objectives. Apart from following these expert tips, you also need to have a reliable team in place to ensure the event is a success. You need volunteers to check in arriving guests, sell tickets, stuff envelopes and prepare gift packs. Planning a business event can be both exciting and overwhelming, but with the right strategy, you can have a fun and successful event.

Be A Rising Star: Up And Coming Career Options You Are Qualified To Do

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Many people can find themselves in a strange situation when it comes to their careers. You think that you are making the right choice in terms of your career but it turns out that you can get a little wobble about your future at any stage. Sometimes you just don’t know what you want to do for your career when you are in the educational system, when you have the perfect chance to study and make the right decisions. Which is why so many people are considering more options in terms of flexible career options that can still earn them a decent wage. I wanted to share with you what some of them are.

Making a Good Public Appearance Flexible Career Options

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Start a blog

A rising career option happens to be blogging believe it or not. Many people start an online blog as a hobby, a chance to share their passions and knowledge about various different subjects. But thanks to social media and brands wanting to work with real people, blogging has fast become a very profitable career option that you can do from home. It is easy to get started, but a blog takes time and work before it doesn’t become profitable so it it could be something to do alongside your current career until it takes off.

Create a YouTube channel

Lately people have been exploring blogging but an extension of that is vlogging which is a blog in a video context. Creating a channel on YouTube is quite simple and uploading video content is easier than ever thanks to built in editing software on Microsoft and Apple devices. Video can be an easier thing to do if you don’t feel confident in the written word, and there are some YouTube personalities that are earn six figures from their channel and content.

Start trading investments

Maybe you like the idea of being in control and trading with stocks and shares and/or investment strategies really could be the way forward. Websites like CMC Markets could really offer some great tips and a platform to help you get started. Although things like this can be seen as a little risky, with the right research and knowledge, it could be a very profitable way to earn money from home. If you have anyone experienced in this field speak to them and find out the ins and outs of the career, or you could reach out online to people who offer tips and advice on it.

Becoming a digital maestro

Finally, so much is going online these days. Companies are purely internet based, people share their lives online through social media and you shop and do things through the internet yourself. So it shouldn’t be a surprise to you that there are more career options that a digital based and because of that you can even do them from home. Managing business social media accounts and marketing strategies. Developing websites and managing them. Even writing for online based companies can be a career option. There is plenty you could do and it could open up a new world to you.

I hope that this gives you what you need to change your career.

Not Backed Up Your Business Data? Do It Now!

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Back Up YOur Business Data

When was the last time you backed up your main business laptop? If it hasn’t been for a while, then this is something that you definitely need to think about doing as soon as possible! Otherwise, you might end up losing some, if not all, of your important and sensitive files and data. Some of that data will be completely lost for good and there might be no way of ever retrieving. Some could be retrievable, but you might be forced to use a specialist data-retrieval firm that could end up costing you a fortune.

Still not convinced that you need to back up? Here are some more reasons why.

Getting Backed Up Shouldn’t Cost You

Worried about the cost of transferring all of your files and data onto the cloud? That needn’t worry you as it can actually be very reasonably priced. That’s especially the case if you go with a company like Kumo who offer their cloud services to companies. These kinds of companies provide a complete service so you can be sure that everything they offer is reasonably priced.

It Keeps Your Customer’s Data Secure

These days, after so many data breaches and scandals from the likes of Facebook, lots of customers are now very wary of how their data is being used by huge online companies. So, you might find that some of your customers are nervous about passing you their data. Because of this, you should take extra care to regularly backup your computer to try and keep their data as secure as possible. If you can show your customers that you are trying hard to keep their data safe and sound, then they are more likely to trust your company.

Viruses Attack Without Warning

Viruses can attack your computer without any warning. Similarly, hackers can try and get your data without you even knowing. If these two threats were to ever breach your computer’s cybersecurity, you could very well end up losing all of your data. Thankfully, if your computer was recently backed up, it should be easy to get back.

Viruses Attack

You Never Know When Accidents Might Happen

It’s not just viruses and attempts at hacking that can occur without warning – you might have an accident and end up breaking your computer! For instance, it can be all too easy to knock over a glass of water onto your machine. If this does happen, you might not be able to turn on your computer again. At least if you have backed up, you don’t need to worry about losing any data.

File Recovery Can Be Expensive

There will, of course, be some cases in which you will be able to get a firm to help you retrieve any lost files and data. However, this can be extremely expensive, and it could eat into a lot of your budget. Don’t risk this huge cost and just ensure that you have backed everything up.

Hopefully, you now understand why it’s so important to backup your business computer!

When Was the Last Time Your Business Made a Good Public Appearance?

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Public appearances are important for any business. This is because they allow you to actually show off your goods, your newest products and also connect with your audience. It’s also a good opportunity to attract new investors and also get a word in with the media to help you spread your products and designs.

However, not every entrepreneur is built for the limelight. Let’s face it, while it’s important to have good social skills as an entrepreneur, many are reclusive and sit in their offices working feverishly to grow their brand. Sadly, it’s still important to make a public appearance even if you don’t like the attention, and here are a couple of tips to help you make it a good one.

Making a Good Public Appearance

If you attend a trade show, follow these tips

Trade shows are fantastic places to get your products and services out there and also connect with your audience, but if you approach it the wrong way then you’re just going to waste your time and your effort. To help you out, here are a couple of golden tips to keep in mind when attending a trade show:

  • Focus on networking with people, speak up and get business cards to help grow your contact list.
  • Speaking of business cards, make sure you have some to give out.
  • Prepare some kind of memorable gift for people that visit your booth. This could be something simple like a USB drive or a discount for your online store.
  • Don’t skimp on your trade show displays. Always get high-quality prints, stands and other materials–they can be reused if you preserve them.
  • Always have a demonstration ready for your product or service and never come empty-handed.

Follow these five tips and you’ll knock every trade show out of the park. If you ignore these points, then you’re just going to waste your time and nothing good will come out of your trade show appearance.

Work on improving your business communication skills

It should go without saying that you need to improve your business communication skills if you want to make better public appearances. Here are a couple of tips to get you started:

  • Make sure you work on your appearance. You don’t need to be a model, but you shouldn’t turn up to a public event dressed in rags because you need to put on a good first impression.
  • Learn to listen. Don’t always speak and butt-in to conversations.
  • Work on remembering names. You’re going to meet a lot of people at events and many of them will be repeat visitors, especially media people and investors.

If you find it difficult to flex your social skills at a trade show then you may want to consider online courses to help you grow your skills. It’s a fantastic way to give your business a PR boost and you’ll learn plenty of ways to communicate more effectively with others.

Making a good public appearance is important for a number of reasons, so make sure you’re setting it as a priority instead of overlooking it.

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