Contributed Post | Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

What Are The Most Common Marketing Mistakes?

December 13, 2021 by Contributed Post Leave a Comment

Every business owner knows that marketing is important. Alas, that doesn’t necessarily equate to marketing success. The truth is that marketing can be tricky. While there may have been a time when you could just throw in a few keywords, and your job would be done, that’s no longer true. The game has become a lot more advanced. And in addition to that, people are still making common errors that hold them back from having a successful campaign.

In this blog, we’re going to run through some common marketing mistakes. If you’re guilty of any of them, then you’ll know what to do!

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Trying to Reach Everyone

Yes, it would be very nice if you could throw out a blog post and know that it would appeal to everyone on the web. But that’s not realistic. The best you can hope for is that it’ll appeal to some people. When you’re working on your marketing campaigns, it’s important that you’re developing them with a target audience in mind. If you have a robust buyer person in mind, then you’ll be able to tailor your offerings — including the wording and so forth — so it’s most effective. The more detailed your buyer persona is, the better.

One Dimensional Content

The web is a dynamic place. It’s not just about text on a screen anymore. So if all you’re doing is using the written word, then you’re missing out on other, more engaging content types. Different people respond to different things. Some people will like reading blogs. Others will prefer videos; others will prefer podcasts. Don’t just think about the type of content that you’re going to produce. Think about the medium that you’ll use to convey the message. This won’t just lead to more engaging content; it’s more fun to produce with different mediums!

Undervaluing Social Media

Your ambition might be to have everyone visit your website. But realistically, they’re not going to go straight to your site from Google, not every time. If you want to reach the people, then you need to go to where the people are. And increasingly, that’s social media. Did you know that Americans spend 16% of their time on social media? If you want to get your message seen by as many people as possible, then be sure to use social media correctly. Sites like Facebook, Twitter, and Instagram aren’t just useful tools — they’re highly effective ways to reach a large audience.

Overdoing It

Not having enough marketing is bad. And actually, having too much marketing can also be troublesome. For one thing, people may grow tired if you’re pushing your content too much. But also, if you have too much out there, then there’ll likely be an issue with quality. You can’t just pump anything out into the digital world. For it to be effective, it has to offer something of value. Sometimes, less is more. It’s better to have five quality blog posts on your website each month rather than twenty low quality blogs on there.

Steps To Take To Ensure That Your Business Continues To Thrive & Grow

December 8, 2021 by Contributed Post Leave a Comment

As a business owner, naturally you want to ensure that your business not only survives but that it thrives. Of course, knowing how to do that isn’t always easy, is it? There’s a lot more to running a business than you might think and it’s easy to feel overwhelmed by the amount of time, effort and work that it takes to make your business a success.

However, the good news is that just because running a business can be tricky at times (and understanding how to ensure it thrives can seem complex), that doesn’t mean that seeing success has to be. The truth is that when it comes to seeing success from your business, and ensuring that you are seeing regular growth, there are a number of simple steps that you can opt to take.

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Wondering what these steps are for seeing continuous business growth? Below is a guide to everything that you should know about ensuring that your business continues to thrive and grow – read on for everything that you need to know.

Excel at customer service

Ensure that your business’s service models take the customer into account. You could offer the very best product or service in the world, but if your customer service is poor and your customers don’t feel valued, you can’t expect to see success from your venture.

If you want to build a business that continues to thrive, it’s important that you make good quality customer service a priority. What does this mean? It simply means thinking about what your customers want and need from your business. It also means taking your customers’ suggestions into account, and ensuring that your customers continue to feel valued.

Get the right investments

It’s impossible to grow a successful business without money, which is why it’s so important that when it comes to your business that you get the right investments and financial support. Not sure what support your business needs? Consider seeking some guidance from a qualified financial advisor.

It’s also worth thinking about speaking with investors and investment specialists like Hussain al Nowais, who can help you to source the right financial investment for your business. You might not be keen on having investments made in your business, but if you want to continue to run a sustainable and profitable venture, you need to have funds available to help cover your costs, and that’s where investments can come in extremely useful.

Be a planner

As a business owner, it’s vital that you are organised in regards to how you run and manage your business. That’s why it’s so important that you are a planner and understand the importance of having a viable business plan in place. If you want to continue to see success from your venture, you need to plan for it and know what steps you need to take to see success.

There you have it, a guide to how you can ensure that your business continues to grow and thrive.

The Future of Your Business: What’s Your Long-Term Plan?

December 7, 2021 by Contributed Post Leave a Comment

When you first set up your business, you’re mostly thinking about getting through the next month or year. You might have grand plans for the future, but they’re not always at the forefront of your mind because you’re so busy getting your business off the ground. However, at some point when your business is more stable, you might want to start thinking about more of a long-term plan for your business and for you. What are you planning to do with your business as it grows and as you get older? Will you sell up, pass it on to your children, or perhaps take more of a backseat role?

Business Succession Planning

The truth is that you’re not going to be around forever. You never know if you might one day be unable to run your business, whether due to injury or disability or your death. You can’t predict the future, but you can be sure that you eventually won’t be able to run your business anymore. Business succession planning helps you to plan for any eventuality. One important step is to visit a site like keypersoninsurance.com to make plans for life insurance. You should ensure that not only are you covered but also any key people in your company are insured.

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Handing Down the Family Business

If you’re running a family business or one you hope to hand down to your children or other family members, it’s a key part of preparing for the future. Whoever you want to take the reins after you retire, they need to be prepared so that you feel confident about letting them take over. This can be a process that takes years if you want them to be ready and have all of the skills and knowledge that they need. One thing to consider is that whoever takes over might take the business in their own direction and find a new way of doing things.

Selling Your Company

Not everyone wants to keep their business forever. Selling up can be very tempting if your business is valuable. By selling your business, you could gain the funds to try out a new business idea or perhaps bolster your retirement fund. If selling your business is something that you think you might do in the future, you should think about how it’s going to be attractive to potential buyers. If the business is too attached to your name, it could be difficult to continue its success when you’re no longer there.

Stepping Back

You might not want to sell your business, but stepping back from being in a leadership role might be something you’re thinking about. Letting other people take care of the day-to-day running of the business so that you can retire, travel or move on to other things could work out for you. If this is something you’re interested in, you’ll need a plan to ensure you have the right people running your business for you.

Think about what you want to happen to your business in the future so that you can make a plan that can be put in place.

5 Improvements You Can Make To Your Business

December 7, 2021 by Contributed Post Leave a Comment

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No matter who you are, you should always be searching for ways you can improve your business. These improvements will benefit you, your employees, and your customers and clients, meaning any company that ignores possible improvements will not experience the growth and success it desires. But, it is not as straightforward as offering free coffee in the breakroom or even flexible or remote working. If you want to see legitimate improvements, here are five areas to consider.

Update the System

Every business works online in some capacity nowadays whether it’s creating content, contacting clients, or planning their next move. So, it only makes sense that you do everything you can to keep the systems running at optimal capacity. Upgrading these systems is the best approach to this, as it allows for quick data transfers and full compatibility. It is time to look at your current servers and connections and consider how fiber optic cables and other improvements can be made. You can also increase server capacity to handle more demand, which is something you will need at a later date to prevent crashes and downtime.

Diversify Your Marketing Strategy

Marketing strategies always change, from billboards back in the day to radio and TV in the mid-to-late 20th century. These strategies are still present, but they have been overtaken by internet marketing. Many companies will prioritize these platforms over others, yet this can be a hindrance, as you rely on a single market to advertise your product. By adopting different strategies and diversifying how you promote offers and services, you will reach a broader range of customers that are bound to increase brand awareness and could boost your profits. You can have a look at this website https://www.juliettekristine.com/blog/how-to-create-a-business-vision-board-that-actually-works to create a vision board for your company that actually work! Creating a marketing vision board allows you to target your niche clientele. Accurate marketing will amplify your business’s growth exponentially. Marketing will make your customers aware of what you are capable of. Creating a vision board for your business is an essential part that should not be overlooked, as it will provide your whole team with a clear vision for the future of the business.

Provide Management Training

You may have heard that industries all over the world are in the midst of The Great Resignation. Employees are abandoning the companies they work for due to low pay and a lack of opportunities. You can avoid this by providing management training for employees who want it. This approach comes with a range of benefits, as it keeps the company culture alive and allows employees to move seamlessly into senior positions that they have earned, rather than bringing in outsiders.

Focus On Improving Quality Control Efforts

One important improvement a business can make is to increase its focus on quality control. This involves setting and regularly reviewing standards for the products or services the business provides and implementing processes to ensure these standards are consistently met. Additionally, gathering customer feedback and making improvements based on their input can contribute to better quality control efforts. This website for mortgage lenders is one way that these businesses are improving quality control measures and ensuring that their bottom line is not affected by poor practices. Finally, businesses need to prioritize quality control in order to meet customer expectations and maintain a good reputation.

Keep Up With Trends

Trends can be tricky to deal with. Whilby the time the general population gets wind of them, they are already outdated in some online circles, and jumping on them too late can make your company look like it was never with it at all. This is especially true of internet memes, which social media has allowed to spread, and many companies will try to jump on the bandwagon. You need to find a way to strike while the iron is still blistering if you want to ensure your company gets noticed and not consider that old man in the corner mumbling last week’s trend.

Improved

A business will never evolve;e if you do not focus on where you can improve it. To achieve this, you must look at how your company operates and what it is missing right now. Once you establish this, you can enjoy plenty of improvements that will benefit everyone associated with your business and boost your industry reputation. Even systems you have in place now, like internet and tv bundles can be updated to take the business forward.

Three Things Small Business Owners Should Know

December 3, 2021 by Contributed Post Leave a Comment

There are many things that a small business owner should know about. However, the five most important aspects to consider are the importance of customer service, finding new customers, what marketing channels will work for you and which ones won’t work at all, and lastly, being organized. In this blog post, we will be talking about these three crucial things that every small business owner needs to know in order to succeed!

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1) Create Customer Services

Sustainable customer service should not be thought about when you are just starting out because many other things need to take place for your company to survive. However, it is important to know the difference between good and bad customer service before your business starts taking off! Remember: If a customer has a positive experience with your product or service, they will most likely come back again at some point which means more money for you! On the flip side of this if someone has a negative experience with whatever it may be you offer, then there’s no way they will ever buy from you again. This goes without saying, but having sustainable customer services can truly make or break any small business owner, as we all know how important the customer is.

2) Use Different Marketing Strategies

Many different marketing strategies can be used in order for a small business to succeed. It is important to know which ones will work for you and your specific company and also, more importantly, which ones won’t work at all! For example, if you are selling a physical product, it would make sense to market yourself through online platforms such as Google AdWords or Facebook Ads. However, if you are selling a service, using offline methods such as flyers or flyers, or billboards may be better. The most important thing here is experimenting with different channels until you find what works best for you and your budget. Remember: Most people are using online platforms to market their business; therefore, it is important for your company to do the same if you want to get ahead of the competition!

3) Have An Organised Daily Schedule

When you are running your own small business, it is important to have an organized daily schedule that you can stick to. This way, you will get the most important tasks done and know what still needs to be completed by the end of the day. Not only does this help with productivity, but it can also help reduce stress levels as you will have a plan that is set in stone! Some things that should be included in your daily schedule are: checking emails, working on new projects, talking to customers/clients, networking with other businesses, etc. It’s also a good idea to take some time out for yourself every day so you can relax and recharge for the next. Having an organized daily routine is key to becoming more productive and successful as a small business owner. Use 5s consultants to help you get organized.

One must be well-versed in many topics before running a small company successfully. To be successful, your business has to focus on more than simply customer service while just getting off the ground. Though, before your company begins to take off, you need to grasp the difference between excellent and terrible customer service. A consumer who enjoys your product or service is more likely to return at some time in the future, which equals more money in your pocket! On the other hand, if a customer has a bad experience with your product or service, they are unlikely to return to you.

For a small company to be successful, it is essential to use various marketing methods. It’s critical to understand which strategies will work best for your organization and yourself, as well as which ones will not. It makes sense to use search sites like Google to promote tangible product marketing since the world has gone digitized.

The best way to keep you on track while operating a small company is to have an orderly daily plan. In this manner, you will accomplish the most critical duties and be aware of what remains to be done for the day. In addition, because you’ll know exactly what you’re doing, you’ll be more productive and less stressed. Notably, the marketplace ministry is where all small businesses should join to acquire information on the existing status of employee mental health and the workplace consequences of mental health disorders.

In conclusion, there are many things that a small business owner should know in order to be successful. The three important aspects we have talked about today are the importance of customer service, using different marketing strategies, and having an organized daily routine.

4) Ensure your business is cyber secured

Cybercrime is on the increase, whether it’s via bank accounts, tax returns, or social media. It can be perpetrated by anyone – even strangers halfway across the world. According to Symantec research, more than two-thirds of Australians fear identity theft, with nearly one in six having their details used illicitly in the past year. So people need to ensure they are taking steps to protect themselves online, including cyber security measures with companies like IT Ally, such as checking for suspicious online activity and updating passwords regularly which are only an entry level into keeping your profile safe.