Business Strategy | Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

Save Time & Improve The Customer Experience

August 26, 2022 by Contributed Post Leave a Comment

If you are keen to make sure that you are doing all you can to keep your customers happy, one of the best approaches you can take here is to think about the customer experience, and whether it is as expedited as possible. If you are unsure about this, it is certainly something that you will at least want to make sure you are focused on, as it might help you to grow your business more quickly than you might have thought. At the same time, a lot of this will also help you save time for your own team and yourself.

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Think About Their Perspective

The more that you think about how things are from the customer’s experience, the more likely it is that you can make it as good as possible for them, keeping it in line with what they expect and ensuring that it is as easy as possible to follow and so on. Spend some time thinking about their perspective and make sure that you are doing all you can to make the journey as easy for them as possible, the smoother you can the better. That is going to help a great deal while also saving you time.

Use The Right Software

Very often, what software you are using throughout the customer journey is another really important thing that you need to focus on in order to ensure that you are delivering the best possible service while saving everyone a lot of hassle and time. A good example is when you have a lot of customers booking in through scheduling software. You need to make sure that you are using the best software for this, as only something like Rezdy is going to be sufficient for keeping the experience as easy and free-flowing as you would hope.

Boost Productivity

There is a funny thing about productivity in the workplace, which is that the better it gets, the more it actually has a positive knock-on effect for the customer in their journey too. You might be surprised to hear that, but it really is something that can make a huge difference to your customer’s experience, so that is absolutely worth thinking about. Make sure that you are boosting productivity across the board in any way you can, and it will really help you out a great deal with keeping the customer happy too. Of course, it will also save everyone time.

Image Credit – CCO License

Offer Options
In general, you should make sure that you are offering a wide variety of options to your customers. This would include, for instance, having many product examples for them to choose between, or making sure that there are a lot of safe and easy ways to pay. These kinds of things tend to really make a huge difference to how the customer experience pans out, and it’s the kind of thing that you are really going to want to focus on as best as you can along the way for a better experience.

Why Business Objectives Are Paramount to Your Success

August 24, 2022 by Contributed Post Leave a Comment

For a business to be successful, it is essential to set objectives. This allows the company to measure its progress and determine whether or not it is reaching its goals. Without business objectives, it would be difficult to make informed decisions about where the company should go. This blog post will discuss the importance of business objectives and how they can help your business grow!

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1)Gives A Sense of Direction

When you set objectives for your business, you essentially set goals to strive forward. This provides much-needed direction and helps to keep everyone on the same page. Without objectives, it would be easy for employees to become confused about what they should be working towards. Having objectives gives everyone in the company a sense of purpose and helps ensure everyone is working towards the same goal.

2)Helps You Focus On What is Important

It is easy for businesses to get caught up in the day-to-day tasks and lose sight of what is truly important. Objectives help to keep you focused on your goals and ensure that you are making progress. It can be easy to become sidetracked by new ideas or shiny objects, but if you have objectives, staying focused and on track will be easier. For example, if your goal is to increase sales by 20%, you will be more likely to invest time and resources into marketing initiatives to help you reach that goal. An SEO consultant can help you to create objectives that will focus your attention on the most critical tasks.

3)Allows You To Measure Progress

One of the essential benefits of having objectives is that it allows you to measure your progress. This is essential for determining whether or not you are on track to reach your goals. Without objectives, it would be difficult to tell if you are making any progress at all. Measuring your progress also allows you to make necessary adjustments along the way.

4)Enables You To Make Informed Decisions

Objectives help to provide a framework for making decisions. When you have objectives, you can evaluate different options and make the best decision for your business. Without objectives, it would be difficult to know whether or not a particular decision is the right one for your company.

5)Helps You Stay Motivated

It can be easy to become discouraged when you are running a business. There will be ups and downs, but staying motivated and focused on your goals is essential. Having objectives gives you something to strive for and helps to keep you motivated even when things get tough.

6)Allows You To Adapt

The business world is constantly changing, and it is crucial to be able to adapt. Objectives give you the flexibility to adjust your plans as needed. If something isn’t working, you can make a change and try something new. Without objectives, making changes and adapting to the ever-changing landscape would be difficult.

In conclusion, business objectives are essential for the success of your company. They give you a sense of direction, help you focus on what is important, and allow you to make informed decisions. Objectives also help you to stay motivated and adapt to the changing landscape. If you don’t have objectives, now is the time to create some!

What Technology Does Your Business Need? 10 Key Strategies for Smarter Tech Adoption

August 24, 2022 by Contributed Post Leave a Comment

Photo by fauxels from Pexels: https://www.pexels.com/photo/man-using-vr-goggles-3183187/

Technology has bled into every aspect of a business’s long-term strategy and day-to-day operations. And while you might still be resistant to change, the benefits of adopting the right technologies are becoming increasingly evident.

However, while larger corporations can count on large budgets to support the introduction of new systems and software, small and medium enterprises don’t have much room for trial and error.

In turn, investing in the wrong technology or adopting a new system that does not yield the expected results can have catastrophic consequences.

So, technology is essential to support your business growth – but how can you be sure that the system you are about to invest in is the right one? Here are 10 simple steps to follow to craft a smarter technology adoption roadmap for your company.

Start by Understanding Industry Trends

Technology is becoming prominent in all industries – and for more than one reason. Thanks to new systems, businesses in most industries can boost productivity, reduce waste, and automate labor-consuming or dangerous tasks.

However, now two organizations are exactly the same, and what might be working for businesses in other industries might not work as well for you.

That is why before diving into new and emerging technologies, it is worth looking into how your industry or specific niche is evolving. For example, when looking at the video game design industry, it is easy to see that developers are making use of VR and the Metaverse to visualize the end result and collaborate at a distance.

Make sure to be clear on where your industry is heading to!

Understand Your Benchmarks – And Your Competition

Once you have a greater understanding of the trends that are reshaping your industry, you’ll want to look at what your competitors are doing. Indeed, the industry as a whole might show high levels of adoption of a certain technology.

However, if you are a small business, you shouldn’t put yourself up against international corporations that are able to introduce cutting-edge solutions on a global scale. Instead, look at why some of your customers prefer to work with you instead of those larger corporations.

Is it because of your unique expertise? Or may it be because of the personal touch you offer?

Whatever your selling point is, hone it by looking at how other competitors in your same tier are adopting technology.

Develop a Long-Term Strategy for Technology Adoption

For many small business owners, technology adoption is reactive. For example, they might substitute an outdated system when this is no longer compatible with other software. Or, they might upgrade a piece of machinery at the end of its lifespan.

However, technology adoption should be proactive. And, even more importantly, it should follow a clear technology roadmap.

At the heart of your long-term technology adoption strategy should be your scope or mission. However, some more factors that could play a role include employee training, costs, and troubleshooting.

Weigh the Benefits and Drawbacks

When it comes down to business technology adoption, randomly investing in new systems can affect your finances. And, if you are operating on a tight budget, your business might never recover from this mistake!

So, before splurging on a new system, be sure to learn the secret to business technology adoption: weighing the benefits, costs, and drawbacks.

Through this kind of analysis, you might find that a new technology you wanted to invest in might not work well for your business or boost your operations as you might have expected.

Once you have the results of this analysis, you can use them to change plans or pivot towards a different strategy.

Educate Yourself About New and Emerging Technologies

When looking at how quickly technology is evolving, or at the wide range of systems that become available each day, choosing the right technology to invest in can feel overwhelming.

That is why it is important to educate yourself in the best way possible. For example, you should consider participating in industry events that focus on sector-specific technologies and visit fairs and exhibitions.

Alternatively, you might consider leveraging online courses to better understand systems like CRM and ERP, or review guides about the benefits of smart contracts or blockchain for small businesses.

Don’t be afraid to ask questions and review what industry leaders are doing!

Pinpoint the Areas of Your Business That Require Innovation

Not all areas of your business will benefit equally from technology adoption- for example, you might have a marketing or sales team that is truly lagging behind because of the lack of an up-to-date system.

In this case, Customer Relationship Management software can help you reduce labor costs, streamline operations, and provide a much better service to your clients.

On the other hand, if you are manufacturing products by hand (i.e: furniture or art), introducing a system that will automate this process might boost productivity, but you might lose your unique selling point.

Make sure to understand what core and non-core functions in your business require a digital transformation without affecting what makes your business special.

Use Customer Data To Create More Responsive Products and Services

If you are looking to introduce new machinery and software to boost productivity, you should consider understanding what your customers actually want. For example, if your customers are calling for lower prices, you might need to introduce new technologies that can make the product more affordable.

Oppositely, your consumers might be after greater transparency in the supply chain. In this case, investing in end-to-end blockchain-based systems can help.

Gather Feedback From Your Employees

Your employees represent the human capital of your business and one of the greatest assets of your company. Introducing new technologies can significantly change your business, reduce the needed labor, alter working hours, and even impact wages.

So, if you are looking to introduce a new system, you should start by asking your employees what would make their job easier and better, and how can a certain department improve productivity.

You might find that a certain technology that you had planned to introduce could have affected the ability of your employees to give their best while on-the-job.

If you are unsure about how to get started with this project, consider running surveys to better understand your team’s needs.

Train Your Employees for Smoother Adoption

An increasing number of employees – especially Millennials – have started to experience technology burnout. Because of the several systems, devices, and software they are required to use, many workers might feel overwhelmed and lagging behind when it comes down to making the most of the technologies offered to them.

To avoid this, make sure you are announcing the launch of new technologies before this event actually takes place. What’s more, you should plan for an efficient training schedule that allows your employees to gain dexterity with the new systems without delays.

If you are unsure how to get started, software producers and external companies can help you craft a more efficient training program.

Upskill Your Teams and Keep Up With a Changing Industry

As the industry continues to change, it is estimated that the majority of today’s employees will require upskilling over the next few years.

So, while you might be able to rely on your team’s current skill sets today, without an upskilling roadmap, this might not be enough to maintain your business’s competitive edge in the future.

Understanding what departments require upskilling and pinpointing the skill gaps that might present themselves in the future can help you keep your business current for years to come.

What Type of Services do You Need for Your Office?

August 24, 2022 by Contributed Post Leave a Comment

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When you’re thinking of getting an office space, you need to be sure that it’s the right one for you. The office is a place where people get to work and meet with their colleagues. It is a place that encourages creativity and productivity. It also has to make sure that it has all of the right services and facilities too. But what does that look like?

Can Your Business Stand Alone Without Good Office Services?

Businesses need to have good office services if they want to survive. It is also important for businesses to have good office services because they can help the business be more productive and efficient. Office services businesses help companies manage their space, provide security, and improve productivity. They also provide other types of office services that companies need, such as marketing and sales support, administrative support, human resources support, and more.

Some of the most common reasons why businesses need office services are:

– They are not able to do it expertly themselves and they don’t have enough time in the day

– They don’t know where to start when it comes to getting it all organized and off the ground

– There are additional elements to the business world that need to be covered off that don’t come standard with the office

Choosing the Right Office Space for Your Team’s Needs

Office design is a key factor in determining the success of a business. It is important to consider the needs of your team and the company’s objectives. Choosing an office space that fits your company’s needs and objectives can be a challenging task. However, with these few tips, you can make sure that you are choosing the right office space for your business.

The first step in choosing an office space is to determine what type of work you want to do at your company. This will help you identify whether it makes sense for you to have a private or shared office. You can then ensure that you’re able to procure all of the service you need to make the space perfect.

The Essential Facilities Your Office Space Needs

Every office needs certain facilities that can make it more productive and comfortable. These facilities are essential for the employees to feel at home and increase their productivity. The security of your office is important because it ensures that your staff members feel safe in their work environment. Security also protects your company from any potential threats or risks.

Hiring cleaners is important because they keep the office tidy without much effort on the part of the employees. Whether this is a regular cleaner or specialist office disinfection services when you need it. They also help keep the office clean and organized which makes it easier for people to work efficiently there.

Meeting rooms are also vital in an office because they provide a space for employees to meet with clients, colleagues, and other staff members. Meeting rooms also allow your team to brainstorm ideas and plan out strategies for the future of your business.

How to Know if You Need a Receptionist for Your Office

Receptionists have been traditionally utilized by offices to answer phones and greet visitors. Receptionist is one of the most essential roles in an office. It is imperative to know if you need a receptionist or not before hiring one. It is important to note that there are different types of receptionists and they all have different skill sets. Some may be able to manage multiple phone lines while others can handle administrative tasks such as scheduling meetings or handling mail. Think about the role that you need support with and whether hiring someone for this position will make things more efficient for you.

The Best Advice on Buying an Office Space

An office space is a vital part of your business. It is the place where you do your work and manage your team. But, it can be difficult to find an affordable office space that is right for you. . The absolute best way to find an office is by recommendation. If you know someone who has an office space, ask them if they would be willing to offer any advice. This is the best way to get a low-cost location because you are asking a trusted person. If they do not have anything to offer, searching for options in the right location could also work for you.

Planning Successful Events

August 23, 2022 by Contributed Post Leave a Comment

There are a lot of reasons to hold events for your business. They can be a great way of connecting with stakeholders, customers, and clients – a way to inform and engage.

Planning events is not an easy task. There are a lot of arrangements to be made and a budget to stick to, so you’ll want to make sure you get the most out of your events. As a way to grow your business, a solid events strategy could become an important part of your marketing strategy.

Help your business get the most out of its events with these tips for planning successful events.

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Establish your goals

Events should be tied to a goal, helping you get the most out of your investment. It’s important to think about what you want your event to achieve, helping to give you the right basis for your event. A corporate event could be used to grow your sales, build up a mailing list, or raise money for a charity – there are multiple possibilities.

Make your event objectives SMART objectives to help you get the most from your time and investment.

Design an event that appeals to your audience

Planning the event itself is where the fun comes in. From product launches to speaking events, there are a lot of different types of events you can run. Think about your audience and the type of people you’d like to attend – what would appeal to them? Planning an event that’s engaging and entertaining can keep the audience’s attention, and even possibly improve your brand reputation, ensuring your event makes an impact long after it’s over.

Explore some common types of corporate events to help you get some inspiration for your next event.

Be detailed in your arrangements

A successful event lies in the planning. There are a lot of details you need to cover, ensuring everything from the guest list to the parking arrangements are covered.

Use your RSVP or booking form to get vital information about your attendees. This information can help make the event as successful as possible for your guests, including making sure you’ve got their dietary requirements or relevant event translation services. You can also ask guests for feedback after the event to discover which elements they enjoyed and which ones need refining for future events.

Seek out opportunities for future contact and engagement

Most of the value you get from an event comes after it. Keep in touch with attendees to promote your services, as well as future events. You could even provide attendees with special offers to help them take further interest in your services. A post-event evaluation will help you measure the success of your event, so you can see what you’ve got out of your investment. Explore ways to increase the ROI on your events to help you make future improvements.

Hosting events can be an effective strategy for your company, helping you connect with more people and bring a face to face element to your activities. A detailed event strategy can help you meet your objectives and ensure successful results for your business.