Freelance Coaching: How To Attract New Clients

July 1, 2021 by Contributed Post Leave a Comment

As a freelance coach, it can be quite difficult to attract new clients in to your small business, which is why it’s important to get your approach and your look right. Often times, first impressions will count for everything for a potential new client.

Consider Offering Free Items

One sneaky and unique way to attract new clients, is to offer freebies for signing up to you, or incentives in general. People always love free things, and if they happen to be something connected to your industry or expertise area, then it’s a win-win.

Offering free perks is a great way to help establish your brand especially if you’re new to coaching and the area in general. Of course, once you’ve established yourself and have a growing client list, then you won’t need to give away freebies, as it could actually become detrimental to give away so many goods.

Marketing Is Everything

The best way in which you can help yourself to attract new clients is by looking at your marketing strategy. Traditionally, you may be thinking of a vast office dedicated to plastering adverts across a city, or creating a video, but modern marketing is simpler.

As a coach, you can create your own social media posts, which you could promote with various offers and incentives. Or you could work with a coaching site that offers perks and marketing for coaches in general.

If you’re looking for clients, you should contact A Guide For Your 20s who offer a service at one low annual rate that helps promote your coaching to over 30,000 people each month. They will be able to explain all about marketing for coaches, and how you could benefit from their services.

Build Your Own Network

Having your own network of people within your industry is a great way to help grow your client list itself. That means connecting with associates, referral clients, other coaches and of course your current client list.

It’s likely that if you provide a good service, then your clients will promote your business without even asking, either by word of mouth, reviews or praising on social media. The more people that know about you, the more likely people will approach you without you even having to lift a finger.

If you feel like your current network list has reached its maximum reachability, consider establishing new connections, such as at a business event or forum, where you can meet influential people who can help you grow.

Improve Your Digital Space

The most important thing to consider when it comes to improving your coaching reachability, is to have a space online in some way. That could be with various social media accounts promoting your business and showing what you’re about, or utilizing a website for bookings, reviews and examples of the service.

This will be the first thing people check out about you when they hear your service and want to know more. If you don’t have any online presence, but another coach does, they will most likely go for that coach over you.

How to Design and Sell T-shirts Online As Your Secondary Income

June 18, 2021 by Delan Cooper Leave a Comment

Know Your Brand

It is very important that you know your brand before you embark upon the endeavor of starting a t-shirt company. Your brand should be well established in terms of color scheme, logo, motto, and aesthetic. You should understand the value of your brand as it pertains to the consumer.

The value of a fast-food brand is that it’s convenient and delicious. The value of a jewelry brand should be its timelessness and elegance. You must understand the value of your brand in terms of the T-shirt industry. Get to know your target market and establish what it is that makes your t-shirts truly valuable for the consumer.

Going Into Business

Once you have done the work of designing your logo and getting to know exactly what it is that your t-shirt brand has to offer the consumer, you are ready to begin manufacturing your shirts.

The first step in doing this is purchasing wholesale t-shirts. Ideally, you should establish a good working relationship with the wholesale supplier who will want to offer you discounts on a regular basis for purchasing in large, wholesale bulk. You will need to decide which type of tee shirt to purchase. AS Colour staple tees are an excellent option for basic, easy-to-brand tee shirts. You may want to do some research ahead of time in order to establish who the most reputable wholesale supplier is for the t-shirt type that you are looking to purchase.

You may establish this information by doing research online, referencing Google reviews and also referencing reviews on whichever website you find their contact information. You may also ask your wholesale supplier for professional references from satisfied customers. There is no shame in doing this and you are sure to see better results in your long-term wholesale purchasing relationship in doing so. Any reputable wholesale supplier will be happy to offer you references of satisfied customers.

Making the Tee-Shirts Unique to Your Brand

It is safe to assume that you will want to add graphics to your custom tee shirts in order to make them unique to your brand. You will need to decide if you are to do this on your own or if you will contract out a screen printing company to do this for you. Should you decide to do this on your own, you will need to purchase expensive screen printing equipment and employ staff who can assist.

Should you contract out to a screen printing company, be sure to do sufficient research about the company ahead of time in order to establish which company is the most reputable to do business with. You should always make sure that the companies you are doing business with are going to be worth working on within the long term, prior to actually making a purchase with them. Back all transactions with thorough research ahead of time.

Establishing Your Means of Sale

You will need to establish how you are going to offer your product to the consumers. Will you have an e-commerce store or a brick-and-mortar location? Will you opt to have both?

For an e-commerce store, you will need to decide whether you will build the store yourself online or whether you will contract out a specialist to do so. There are numerous different websites you can use to create your own e-commerce store that are responsible for much successful business. Companies like square, Shopify, and Weebly all offer eCommerce platform building Services for small businesses.

Design T-shirt products can be displayed in their full glory on an eCommerce website just as well as in a shop window. You will want to choose the right venue to best showcase your t-shirts. At that point, it’s all up to the customers to become avid fans of your product and purchase plenty.

4 Things You Should Know Before Monetizing Your Hobby

May 14, 2021 by Contributed Post Leave a Comment

Making some more money from a side hustle can be rewarding, particularly if you love doing it. Monetizing your hobby is a great way to earn some extra money because you are doing something that you already enjoy; this means you don’t have any problem with motivation.

Pixabay – CCO License

However, for your business idea to be successful, it needs to have a way to make enough money for you. Therefore, even if you are following that idea due to your passion, you will still need some form of capital to offset your expenses and keep the business afloat. The following are some things you must know before monetizing your hobby:

Market

Now that you have decided to turn your hobby into a business, it is clear that everyone loves what you do. However, are they going to pay for the product or service? Many people tend to turn their hobbies into businesses because others suggested it and were praising them. They then venture into the business only to realize that their idea isn’t up to professional standards.

It is therefore important to do research to determine if there is an existing market for your business. See whether people are willing to pay for the things you offer. Doing research ahead will also help you to identify your target audience and analyze competitors.

Testing out your Hobby

In addition to researching and finding your ideal customers, it is always a good idea to test out your business idea in your free time. Doing this will enable you to work through problems and determine if the business idea is something you really want to pursue.

There are numerous ways to test out your hobby, but the method you use will depend on the type of business you want to establish. For example, you can release a coming soon video, take preorders, run digital ads, or a crowdfunding campaign. Also, if your hobby is taking pictures, consider investing in a quality DRDrone, ensure that you have access to a computer, and try marketing the pictures you take to see if people can invest in your idea.

Plan

If you have determined if your hobby can make money when turned into a business, you will have to create a business plan. This plan will help you outline the goals you want to achieve. Writing down a business plan guarantees that you are covering everything.

The business plan will also include your market research, operation costs, and the milestones you want to achieve. Remember that you don’t have to put together a twenty-page business plan for your business to succeed. All you need is lean planning. This is a simpler and safer way of creating a business plan that allows you to adapt and grow your business.

This method of business planning will still give you the needed documents if you plan on pitching to investors or seek out loans. It also takes less time to get everything done.

Find a Mentor

Ensure that you find a mentor. This can be someone who has gone through the same process and is now a successful business person.

Conclusion

If you are like most people out there, you are thinking of changing your career and turn your hobby into a business. Of course, making money from your hobby will drastically improve your wealth over the years; however, to make the most out of your hobby, you better start treating it as a professional business.

What To Do When Your Freelance Business Slows Down

March 29, 2021 by Contributed Post Leave a Comment

There are many reasons to become a freelancer; be your own boss, greater flexibility, work on what you really want, etc., and many people who freelance never regret the decision they’ve made.

However, every single business out there goes through a slow period, and people who are self employed aren’t exempt from this rule. And because you’re the one in charge, it’s all up to you what happens next, and that can be both an exciting and a scary thing to have to face.

So, when it comes to a slow period in your freelancing business, what can you do? You still need to turn a profit, but opportunities are slim – if you find yourself in this situation, here are some ideas to keep in mind.

Pexels Image – CC0 Licence

Sell a New Product

You can’t quite get enough clients together right now, or even your regular retainer client has nothing for you at the moment, and you’re left with some free time, low profits, and the same bills to keep paying. And that’s why it’s a good idea to come up with a new product or service.

Branch out a little here. Put together an ebook you can sell, or a course you could teach, that people can sign up to at any time. These are both forms of passive income, so once you put the effort in, you won’t have to put any more in down the line, which still leaves you free to do your regular work once it picks back up again.

Make Some Noise

Take the COVID-19 pandemic as an example here, and take a leaf out of Michael Lerner’s book: if you’re running a freelancing business that requires a lot of face to face, physical contact/presence, write about how it’s becoming difficult, and begin to collect a community of freelancers just like you together.

Even just two heads are better than one, and in making some noise about your business, you’ve got a chance to make something new of the situation. You’ve got a chance to create a group that offers a new service, or come up with some new funding, or even just find out you’re not alone during your slow period.

Research Some New Clients

You’ve got more time than ever before on your hands, and that can make chasing down client leads a lot easier than ever before! After all, this should be a big part of your job already, and knowing where your next project is going to come from is a key skill in being a freelancer.

Look into your niche. Look into the companies or websites you want to work for, and find out what they’re looking for from the freelance world. Put together a new letter of enquiry, with all your new experience, and don’t be afraid to reach out.

Your freelance business may start to slow down. You’ll need some ideas for times like that, to keep your company going when the going gets tough.

7 Ways to Earn Extra Money by Using the Sharing Economy

January 16, 2019 by Sarah Kearns Leave a Comment

The sharing economy has gained quite a bit of attention for all the ways that it can help people save money. It allows you to utilize the possessions and talents of other people and spend quite a bit less than you would if you had to pay full price to buy it or do it yourself. What many people don’t realize is that the sharing economy can also help you make money. Here are 7 ways that you can earn extra cash with the sharing economy.

Rent out Your Extra Space

If you have more space than you’re using, why not let someone else pay you to use it? If you live in the city and have a designated parking space along with your apartment but you don’t have a car, why not offer the space for rent at a lower cost than someone would have to pay for use of a garage or other public parking space? 2-car garage but only have one car? Rent the other half of your garage to a neighbor that needs to stow a boat.

AirBnb

If you’ve got an extra room in your home, you can easily make quite a bit of money by offering it up on AirBnb or another sharing site. You can either maintain it as a guest room for when you have visitors and rent it out occasionally, or you can dedicate the space to earning money for you. Some people have managed to earn enough money through AirBnb to make a living.

Letgo

As more and more people are beginning to value experiences more and possessions less, the minimalist trend is growing. If you’re in the mood to purge your home of items you no longer need or use, try listing it on a site like Letgo. Someone out there may need what you have and would love to get a good deal on it. This also helps to prevent these items from ending up at a landfill or recycling center.

Uber or Lyft

There is a great debate about whether or not ride-sharing services are a good thing or not, but plenty of people seem to feel it’s not a bad way to earn some extra cash. People that live in areas where ride-sharing is in high demand can do very well. The two main players in the ride-sharing market are Uber and Lyft, but there are other options depending on where you live.

Rent out Yourself

If you have a skill set that may be in high demand, you can sign up for a site like Fiverr or Taskrabbit. These sites connect people that need help with certain tasks with people that can do them. If you’re an organizational wizard, you can help people that are packing to move. Handy with tools? One of your neighbors might need help installing a new dishwasher. These sites allow you the flexibility to earn extra cash when you have free time.

List Your Car on a Sharing Site

If you’re someone who has been working remotely from home, you might not be driving your car more than once or twice a week for quick trips. Why not put the car to work earning money for you instead of sitting in your garage. You can easily rent the use of your vehicle out to local residents that need a rental car, but don’t want to pay the excessive costs to a rental agency. Sharing sites like Getaround can help you get started.

Rent our Your Stuff

You can also earn some fast cash by renting out equipment that you already own. If you have a sturdy extension ladder that you only use a few times a year to clean your gutters, why not let your neighbors borrow it for a small fee. This way, they get the benefit of the ladder, without having to invest in one themselves. Lawnmowers, hedge trimmers, and other things are frequently listed (or asked for) on apps like Nextdoor.

The sharing economy has opened up the possibilities for new ways to both save and earn money. Look around and see what you might have available to put these apps and services to work earning you fast cash.

Sarah Kearns is a hard working mother of three daughters. She is a part of the team behind Parkhound – a place where you can find cheap parking spots. She loves cooking, reading history books and writing about green living.