Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

Writing Resumes that Communicate Your Unique Value | Writing Marketing Content for Telecom Business Growth

You’re A Mid-Career Professional…about to be smacked on the side of your head by a big brick

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Mid Career Professional DispairI could tell he was suffering.   I hadn’t seen him that way before.

It was like the wind was sucked out of his sails.

As a man, where your self worth is  tied up in your job and your career…as the family provider, I knew something big had happened.

There was a heaviness in the air.

I knew that this dinner was not going to be uneventful.

Now maybe you haven’t experienced this moment.

But for me it was life changing.

It was a point in time where I swore to myself never to be subject to being a victim in that situation.

What was it?

Before I tell you, lets look at you.

You’re midway through your career.  You’re making solid paychecks.  You’re respected in your industry.  You have industry contacts and have risen up through the ranks.

You’re the decision maker.  The leader.  The one others look up to for advice and guidance.

But here’s the dirty little secret.

You’re also expensive.  And if you aren’t learning and growing, you’re also a liability.

And you could be soon walking in like my dad when he lost his job, his pension and his confidence in the well worn story that you go to school, get a good job, and retire in comfort.

That lie came crashing down like a ton of bricks.

And I wasn’t going to be subject to that destiny.

And so I worked a different model.  I still went to school.  Got my degree.  Struggled to land a decent job.  Worked my tail off and developed a solid reputation.  Up to this point I was following my dad’s model.  And the once millions of Americans use as their model.

But I did something different.

I recognized that day that you can’t put your future in the hands of an unaccountable corporation.

You can’t believe the lie that Big Education, Big Business, Big Media, and Big Government will all have you buy into.

The lie that they can take care of you.

With the radical change that is everyday in the business world.  They can’t take care of you.  The corporation may not be around five years from now.  The division you work for may fall due to the competitive pressures and mass layoffs may ensue…with you being caught in the crossfire.

So what should you do differently?

Before we go into that lets look at the structure of a typical work career and how things start to get really interesting…and scary…as you hit your mid-career and start planning for pre and post retirement.

So you start off.  Dumb, oblivious, and full of optimism.

That job is yours for the taking.  You’ve got this shiny new college degree.  And six figures is about to be handed to you on a silver platter.

No?

First dream shattered.

Luckily I wasn’t one of those people who got a participation trophy.

I got the equivalent trophies.  One for “sportsmanship”.  One for “last place”.  And by the way, who gives last place trophies?  Okay…maybe that’s because I was always on the team that made winners possible.

So anyway, a career as a sports star definitely wasn’t in the cards.  And it probably isn’t for you either.

So you land that slightly over minimum wage job to get that thing they call “experience”.  Yes, that elusive thing you need to have in order to get the job you want.  But can’t get until they hire you.  That darn “catch-22”.

But somehow you figure it out.  Because staying poor and eating Top Ramen and generic Mac & Cheese just won’t cut it.  The chicks don’t dig poor.

So you get the first job.  It sucks.

And so you quit as soon as you can find something better.

Then you bounce around from job to job or industry to industry until someone traps you.

Yes, they trap you.  With that slightly better pay.  Or the cool title.  Or the corner office.  No, the corner office doesn’t come yet.  That’s for the old guy who plays golf and hardly does any work.

Oh no!  Did I just jump ahead to where you are today?  That fat cat executive or manager bossing the Millennials around?

Sorry for the diversion.  Back to the career progression.

So now you’re getting serious.

You found something you can do better than the other poor slacker down the hall and are gaining momentum.

You get the raise.  And the promotion.

Then you quit and go work for a better company for higher pay.

Now things are ticking along.  You’re starting to feel like you’ve got this whole thing figured out.

Of course you’re working longer hours.  But you’ve now been married for a while.  Have some kids.  And really look forward to getting back to the office each Monday where you’re in control of your domain.  Side note:  If you’re the man who is the master of his domain at home, I’ll show you a liar or someone who somehow escaped back to the 50’s while we weren’t looking.  Because these days that domain has been repossessed.  It ain’t yours no more.

So now you’re feeling pretty good about yourself, right?

You make good bank.  You’ve got a decent title that isn’t going to get you laughed at by your friends or college buddies.  You’ve got the home life handled and aren’t broke.  Yes, your wife may be spending all your money each month.  But you’re certainly not feeling the pinch.

So here’s the deal.  This mother, F#%!er house of cards is about to come down on your sh** a**ed grin’n head.

Why?

Because you’re now trapped in a cage  like a rabbit.

And not the bad ass one from the Monty Python “Holy Grail” movie either.

Let’s see why…

Look at it through your employer’s eyes.

Scenario 1 – You’re doing a technical job

They pay you a boatload of money (okay, I let enough of my faux expletives out for now).  You have family obligations.  You’re old.  You’re not as much fun.  You’re “low-energy”.

So as an employer, if I can get some hot-shot 20-something who’s fresh out of college and willing to work 16 hours a day for shi* pay, and I can train him to do my bidding, and like it, and get two or three of them for the price of you?  Why wouldn’t I?

Now you might call that “age discrimation”.  And if you’re over 40 you may have a case.  Especially here in California where everything is upside down like an Alice in Wonderland movie.

But they won’t tell you that.  They’ll use “position elimination”. Or “reduction in force”.  Or “early retirement” to justify it.  But the short answer is you just don’t cut it anymore.

And it isn’t really your fault.  It is just the normal part of the aging process.  You’re now irrelevant.

Scenario 2 – You’re a manager

In this situation it is slightly better.  They’re paying for your expertise but also for your wisdom.  Hard-won over the years.  Something they can’t really get from a youngster.  So you get the benefit of age discrimination in reverse here.  But that is up to a point.

Your bigger risk here comes from competition.  Not the guy down the hall who wants your job.  No, this is the competition that the company faces.  In the market.  From other competitors here and abroad.  As technology and businesses evolve.

And so you may be trucking along and POW!  They run the numbers and they’re out of money.  The business model ceases to work.  And mass layoffs or bankruptcy greet you.  And you’re out on the street.

What happens next.

What happens next?  You lose.

You find yourself on the receiving end of an unemployment check.  For the average eight months.  This sucks.  You’re struggling to make your mortgage payment.  You’re racking up credit card bills and paying only the minimums because you’re living on welfare (yes, unemployment is welfare…and not very good at that).

You apply for minimum wage jobs but can’t get them because you’re “overqualified”.

You’d be great working the same job at another company.  But guess what?  The tide has turned and everyone hit the streets in your industry at the same time.  And other companies are restructuring.

And so you can’t land another job where you were king.

So you start looking at other industries.  And in those jobs you’d have to drop down a couple levels.  And take half your old pay.  And because you’re an unknown they still don’t want you.

So now it is nearing a year and you’ve lost hope.

Do you really want to be in this situation?

I didn’t either.  So that’s why I took my career reins in my own hands.

Yes, I worked hard, smart, and made a strong reputation so I’d have people who’d hire me if I hit the streets.  And in all my job changes my network has saved me. Every job since college I got was through a referral or prior coworker.

But just doing great work won’t cut it if the industry experiences a downturn.

I faced that in 2001 when 9-11 hit then the stock market crashed.  And funding for telecom projects dried up.  And now project work was being issued.  And I was out on the street.  Luckily before I ran out of money I was able to land something as the tide turned.  But I was lucky.

So here’s the deal.

You need to be thinking about the worst case scenario.

And planning for it.  And taking action around it.

With this blog, and associated resume and LinkedIn profile writing and business consulting side hustles I do, I’m learning marketing (the real stuff, not just what people tell you in books – some work some suck).

I’m making money out of my ideas and my hard work (yes, nearly every evening and weekend I’m doing something to promote or monetize my side hustle business).

And as a result I’m gaining new skills, relationships, and experiences that both help me excel at my day job and give me a head start if things go South quickly in the industry.

That is my security.

That is my built-in measure of safety.

That is my retirement plan.

And my pre-retirement plan if needed.

So what is yours?

You you have something on the side you’re implementing…just in case?  Is your side hustle rolling yet?

What about your resume and LinkedIn profile?  Are they update to date?  Do your accomplishments rock?  Will they ensure you stay at the top of the heap?  Or did you just haphazardly throw them together to check the box?

Are you “job search” ready?  Take the quiz to find out.

Need help before its too late?  Shoot me a message.

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Other articles you might like:

4 Insider Secrets: LinkedIn Resume and Job Search Hacks

What to do when you’re stuck in a dead-end job

Have A Financial Adviser? Why You Need A Career Strategist Too

Why Women Build The Best Businesses

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Why Women Build The Best Businesses #MeTooPhoto credit: Fortune Live Media on Foter.com / CC BY-NC-ND

Not some of my returns, all of my returns were coming from companies either owned or run by women. – Kevin O’Leary (Mr. Wonderful from Shark Tank)

Investments in companies with at least one female founder performed 63% better than their investments in all-male teams. – VC Firm Report

Shark Tank Mr. Wonderful Women Run Companies Outperform Men
Shark Tank’s Mr. Wonderful to men: Run your companies more like women

So the other day I was listening to a podcast with Kevin O ‘Leary on it and he was talking about how all his profits came from his women owned businesses (after they completed an audit of all his businesses).

That was a curious finding.

But what I found even more interesting and fascinating, as he dove in below the surface, was that the WAY women ran their businesses, in terms of how they set goals, was radically different from the way men did.

So what was the difference?

Before I go into that let’s discuss the current political climate.

Just prior to, and now continuing after, the election of Donald Trump as President of the United States, there has been a resurgence in the focus on the empowerment of women.  An almost second women’s liberation and women’s rights movement.

Whether it was addressing the pay gap between men and women in comparable jobs.

Or continuing to hammer against the glass ceiling in management, executive roles or business founder funding.

Or pulling back the shades that hide the well-known sexual harassment, casting couches, and even worse treatment that women dealt with in order to  progress in their industries (whether media, politics, or business).

This transitioned into a full-fledged and viral response that led to the “Me Too!” sharing that started to take down media moguls, political leaders and the dominoes are continuing to fall.

Now what does this have to do with women and business?

A recent podcast by my sister, Annie Rogaski, had an interesting interview with Unraveling Pink Mona Sabet, Managing Director of Tribal Ventures.  They discussed the challenge of the #MeToo movement and acknowledging how men have helped them progress in their careers but also how to address the wrongdoing aspects that often are tied into the good in a single man.  Is it wrong to celebrate the man if they have the negative aspects.

As a man looking in, I can’t claim to have a full comprehension of the challenges these women face.

From my perspective being a man, it is hard when there is a lot of push against men these days.  Particularly the straight-white-male.  Where it isn’t politically correct to be one.  So as one, where does that put me?  How can I take the realities women face, particularly in business, and help drive solutions – or awareness of how to progress to a better future where everyone wins?

So my feeling is at this point in our world, we’re still dealing with the “cleanse”.  Getting the negatives out.  And cleaning house.  It is kind of like the “tell me about your childhood” question when you go into the therapist’s office.  You can’t build until you uncover the issues at the core.

I believe that is happening now.

So where do things go as we emerge from the pain, hurt, and real challenges that go with being a woman in what has often been a man’s world?

It has already started.

First is to recognize that the base level groundwork has already been laid.  Women already dominate men in academia – more degrees are going to women than men.

According to data from the Department of Education on college degrees by gender, the US college degree gap favoring women started back in 1978, when for the first time ever, more women than men earned Associate’s degrees. Five years later in 1982, women earned more bachelor’s degrees than men for the first time, and women have increased their share of bachelor’s degrees in every year since then. In another five years by 1987, women earned the majority of master’s degrees for the first time. Finally, within another decade, more women than men earned doctor’s degrees by 2006, and female domination of college degrees at every level was complete. For the current graduating class of 2013, the Department of Education estimates that women will earn 61.6% of all associate’s degrees this year, 56.7% of all bachelor’s degrees, 59.9% of all master’s degrees, and 51.6% of all doctor’s degrees. Overall, 140 women will graduate with a college degree at some level this year for every 100 men. The article is from AEI Ideas and is summarized by Carnegie Foundation..

Its a new work world.

Secondly it is the change in the work environment.

No longer do people work at a company for life.  So the need to put up with shit as you climb the ladder takes the pressure off.  You have options to address it or go to another company where you are treated better.

There is the gig economy.  You can have a side hustle or be a freelancer or startup a company.  And then you set the rules.  Technology has made much of that possible.

Sexual harassment laws and a public attitude that now supports women who come out of the shadows, are giving more protection to women that previously existed.

Women are different…and in this case better.

And finally, it will be the recognition of what women bring to the workplace…a skillset, mindset, and way of doing things that is different from me.  And that can be the base to grow a truly empowered women’s movement in business.  One that is based on true competitive advantage rather than coming from a place of being a victim (even when that victim label is often accurate).

So back to the Kevin O’Leary story.  What is it that women business owners and managers were doing that was driving profits that Mr. Wonderful was not finding in him men-run businesses?

Goal Setting.

He found his women leaders were doing goal setting differently than men.

Men set aggressive goals but often miss the target.

Women set more achievable goals and nearly always hit their target.

Now you might say that setting achievable goals doesn’t drive the company forward enough.  That it accepts “good enough” and that complacency might set in.

What achievable goals are better goals.

And like when I’ve trained my kids or dogs (no, I’m not equating them) I’ve had a similar quandary.  Should I reinforce “close”?  With dog training when you’re trying to train them to do something you can use “click training” where when they move toward achieving the correct result, you click the clicker and give them a treat.  And over time you move the bar so that you reward them only as they move in the right direction.  And eventually they achieve the correct action fully and you reward them for it.

With goal setting by setting achievable goals, you develop a success mentality.  This is different from just giving everyone a trophy that they haven’t earned.  They are earning it.  And you will move the bar so they achieve progressively more and more toward the company’s shared vision.

Morale boost.

The unintended consequences of taking this approach is people don’t feel defeated.  Often the case when goals (or bonuses or commission structures)  aren’t achievable.  And because they are more positive, morale is better.  And turnover of staff is significantly reduced.

And anyone in business knows that turnover is a killer of productivity, profitability, and the long term viability of a company.

Where we go from here.

So what can you do as a man?  Find go-getter women who want to achieve, and put them in positions of power so they can drive results.  Or invest in women founders and women-managed businesses.  Or just help them by clearing roadblocks.  Sow that good Karma.

What if you’re a woman?  As I always tell my daughter, you can achieve anything you put your mind to and are willing to put in the work towards.  At 10 years old she recently passed the million word level in school in her book reading and is #1 in reading in 5th grade in her school.  She is a fast and voracious reader.  And as I  tell her, “Readers are Leaders”.  So as a woman, don’t let anyone hold you back.  You do have options.  Whether that is by leveraging women’s organizations (like The Club) or developing your own women support group.  Or accepting the help and guidance of men who want to see you succeed, or connecting with investors who just want a better return on their investments.  You have what it takes.

If you benefited from my rant, please share this with your friends, coworkers, or someone you think would get something from this (or on Facebook, LinkedIn, Twitter).

Want to learn more about career, business or life topics?  Check out my free reports and subscribe to my weekly e-newsletter.

Thank you.

Other posts you might like…

Uncovering Women’s Awesomeness (And Lessons In Advancing Your Career and Business Results)

Are They Conspiring Against You? 10 Career-Killing Landmines They’ll Never Tell You

Viral Video Marketing Hack

 

The Psychological Benefits of Working in a Coworking Space for Freelancers

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Coworking Space Freelancer

The prospect of sharing office space goes against every corporate custom and tradition. It seems to defy the very concept of productivity itself. How can anybody be expected to put in a top performance when sharing an environment with strangers? Surely, any form of coworking is primarily defined by interruption and distraction.

It’s a valid concern. Fortunately, it’s one that the business world has explored extensively over the last five years. As the popularity of coworking has soared in Australia, researchers have put its claims to the test. The majority have found that, when operating from a coworking space, freelancers and other flexible workers are actually twice as productive.

Keep reading to find out why this is the case and what coworking spaces can do to strengthen your sole proprietorship.

The Freedom to Thrive

One of the most interesting benefits of coworking, as reported by researchers, is an increased sense of self. For freelancers, in particular, sharing office space with a diverse range of people leads to less conflict. There is a reduced need for internal rivalry and competition because there’s no singular goal. It is a collective, an organic community of creators and thinkers.

These benefits are felt even when tenants are moving from a home-based operation, as opposed to a more traditional company. For instance, freelancers in coworking spaces frequently discuss their work with those who are unfamiliar with it. These opportunities to articulate and self-represent can end up boosting confidence and providing clarity.

The Freedom to Choose

The best coworking facilities in Australia are accessible 24/7. It means freelancers get to structure their routines in whatever way they like. If you feel sluggish during the day but come alive in the evening, you can shape your day to reflect this. If you’ve got a major deadline to meet, there’s no worry the office will shut up shop before you’re finished.

This sense of freedom is very valuable, as the old traditions don’t make room for personal variation. Not everybody is going to feel inspired at 9 am after a busy commute. Similarly, not everybody wants to take a long lunch break in the middle of the day, especially if it’s a prime time for creativity. With coworking, the tenant is always in control.

The Freedom to Collaborate

Sharing office space and resources is also a great way to meet new people. When you’re a freelancer, connections are everything. You depend upon a network of clients, contacts, and referrers to keep the jobs coming. When you co-work, plugging into new networks is easy. There are writers, designers, marketers, developers, coders, and more, all in one environment.

In fact, it’s common for coworking tenants to offer an exchange of skills. For instance, you might be able to write an excellent piece of SEO copy. If another tenant needs this, they could give you a valuable skill in exchange, such as web building or financial advice. It’s entirely possible that the next person you meet is your ticket to success.

How to Find a Great Coworking Space in Australia                   

If you want to find the best coworking facilities, consider a move to one of the major Australian cities. These regions are very popular with prime providers, as they put tenants right at the heart of the action. This is where you’ll get the most interest from sponsors and investors.

It will also put you close to consumers, as most coworking spaces are located in or around retail districts. Melbourne, Perth, Sydney, and Brisbane are all home to some fantastic facilities, so you’ve got a lot of options. Make sure to choose a lively, thriving neighbourhood.

 

Laurence Deer
Laurence Deer

Laurence  is a digital marketing professional who has helped dozens of businesses achieve their online objectives. Working with a particular emphasis on local campaigns, Laurence has a clear understanding of what is required for local SMEs to acquire market share over their competitors. This ranges from online strategies to using cloud-based services to gain the edge in their chosen market.

Should You Be A Freelancer?

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Freelancer, Freelancing, Freelance
Photo credit: tracilawson via Foter.com / CC BY

You’ve had that feeling.  You’re ready to chuck the corporate world and head off on your own business adventure.  You’re your own boss.  No one telling you what to do.  Making your own hours.  Setting your own priorities.

But are you ready for that?

How do you know?

First off, it is really easy when you’re upset, pissed off, and feel like your world is caving in around you, to think the grass is greener in the freelance life.

But is it really?

First you need to cool off.  Take a step back.  Give it 24-48 hours minimum to get your mind straight.  There is nothing more damaging to your career or life than making a bad decision because you were in a bad emotional state.

Okay.  So you got through that and you’re still thinking running your own business is where your life should be headed.  What next?

How financially prepared are you?

If you didn’t have income for six to 12 months, could you survive?  Do you have the savings?

How far can you scale back your fixed expenses to get you through the transition?  What is your rent or mortgage?  Could you downsize?  Do you have car loans or student loans you have to pay on each month?  Or credit card debt?  Better to pay that stuff down or off before backing yourself into a financial corner.

Beyond your current spending, will your plan give you room to save?  If you’re spending everything you earn you’re likely to be setting yourself up for the equivalent of a job with double the stress and risk.

Relationships are next.

How are you supported?  Does your spouse, friends, family support you with this decision?  When the going gets tough are they going to be in your  corner, helping you through the difficult times?  Or are they going to say, “I told you so.” and undermine you every chance they get.

Running your own business is hard enough as it is and entrepreneurship isn’t always as glamorous as the snake oil salesmen selling get rich quick schemes would have you believe.

Did I still not scare you off?

Then check this out and see if you have what it takes.

Is Freelancing For Me?

After checking it out if you think it is the lifestyle you want but you’re not fully prepared to make the jump yet, consider doing your new venture as a side hustle.  Especially if you can keep the up front costs at a minimum, you just might be able to get it rolling and then minimize the downside risk of a failure and better time the transition to full time freelancer.

Want to get a second opinion?  Contact me to schedule a call to discuss it.

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