Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

Writing Resumes that Communicate Your Unique Value | Writing Marketing Content for Telecom Business Growth

YouTube Facts You Need To Know [Infographic]

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YouTube Facts Infographic Dog
Photo credit: zoomar via Foter.com / CC BY-NC
Photo credit: zoomar via Foter.com / CC BY-NC

YouTube has exploded in popularity.  My daughter lives on YouTube.  Watching YouTube stars play Minecraft or she checks out the latest comedy videos (she laughs hysterically – I find myself laughing too).

YouTube for many companies is a business must.  I know in terms of home repair projects YouTube is my #1 go to source.  I’ve loved tossing out those “How To Repair” manuals and be able to  figure out a solution to the problem in under a couple minutes.  I’ve replaced toilet parts, swapped out a burnt out fuse in my car, repaired a screen door.  You name it, a solution is out there.

My work for the wireless carriers (Verizon, AT&T, T-Mobile, Sprint) and the tower companies that support them, are all driving to increase the amount of data that can be run at any one location.  And what is driving that need is the fact that everyone wants video on their phone.

And the success of video all comes back to YouTube.

Here’s some of the highlights…

YouTube viewers love celebrities.  And those with the largest fan base are the singers.  With the top 3 being Bieber, Perry and Swift.

Now these artists have built followings through multiple marketing sources (selling songs and albums on iTunes, playing concert venues, selling products tied to their brand).  But once they’ve built their brands, YouTube is where their fans can constantly connect and consume the latest content – especially music videos.

Need more proof?  Searchers for music blow the doors off other YouTube searches (yes, I’m in the minority I guess…not the prime demographic anymore…but my kids are).

YouTube is also now a platform that creates stars.  Here’s the new generation of super celebrities.  And their celebrity is based on their domination of the YouTube platform.

And YouTube is closing in rapidly on Facebook as the #1 platform for active users.

So who creates this YouTube content?  Overwhelmingly (41%) it is individuals like you and bloggers.  Corporations don’t dominate this content.  People with personalities do.  This is how you set yourself apart and define your personal style and brand.

And where is this content being consumed?  Increasingly it is on mobile devices – whether smartphones or tablets.  So your content needs to be optimized for mobile and you need to be thinking about how your content is being used.  Is it being consumed while running around town?  Or at home?

Want to get the top-to-bottom details?  Check out the full infographic below provided by filmora.

YouTube Facts Infographic, YouTube History

9 Years of Airbnb

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Airbnb Story PicOver the last 9 years, Airbnb has experienced phenomenal growth, but like in the early days of any business it was hard work. Little did the Airbnb founders envisage that the thing they started to simply cover rent would become a company with over 150 million users globally.

This infographic from Half Price takes you through the history of the company and some of the key milestones over the last 9 years.

When people go on trips now, they will often check what’s available on Airbnb just like they would check the hotels in the area. It really is an incredible story but of course the quick rise in popularity of the company has led to issues surrounding safety and discrimination. Airbnb is actively working to alleviate these issues but it is of course impossible for them to have their eyes everywhere at once and they are essentially trusting in their hosts to behave responsibly.

Find out more about the rise of Airbnb in the infographic.

Airbnb Story

When and How to Use Video Content Marketing [Infographic]

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Video content is everywhere now.  That being said, video content takes a lot of work, money and effort to delivered well.

Small to medium enterprises may hurry to get their video content distributed but it’s important not to rush too much.

When getting your video into production it’s very important that you end up with a professional and well thought video, otherwise it could end up doing more harm than good.

You’ll get a better quality result if you engage experienced video production professionals and make your goals clear for the project.

Some people produce videos to educate their customers about specific products.  Others create videos for brand awareness.

Product specific videos (on specific product pages) are immensely powerful because they show everything you want to showcase about your product.  But they can also create enagement as part of your content marketing plan – through link building efforts with third party publishers and on social media.

One Productions has put together this useful infographic which details the journey of video content and the various stages of the marketing funnel. It is a great short course on how to use video effectively at the various marketing funnel stages.

Check it out!

Video Content Role in Marketing Funnel Infographic

Why Millennials Are Different, and How Marketers Can Engage Them

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The millennial is a little different than the consumer of times gone by.  And marketers seem to be struggling to keep up.

In the past, it was all about how to make a customer buy a product.  But millennials are far more concerned with experiences than products.

This infographic from the CUBE takes you through how marketers need to approach things a little differently when it comes to millennials.

It’s clear that a different approach is needed when you consider that 84% of millennials do not trust traditional advertising.

One interesting point is that millennials prefer to buy high quality products than to buy cheap ones over time. It seems that when they do spend they do so on products that will last.

For example, Patagonia toured America teaching customers how to repair products so they could last longer. This may seem counter intuitive but the campaign was very well received. Find out more in the infographic!

How to Engage Millennials for Customer Insight and Marketing

Most Employable Cities in America [Infographic]

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America's Most Employable Cities - Austin TexasPhoto credit: StuSeeger via Foter.com / CC BY

You’re in a dead-end job.  Or you’ve been recently laid off.  Or you’ve been pounding the pavement looking for your next job and it just seems like there’s nothing there.  The job market is dead.  And your prospects are weakening by the day.

Should you consider another area?  Should you consider a move to a better job market?

I was once in that situation.  The cost of living in California was suffocating.  And the opportunities weren’t there as I had wrapped up a long project with no new ones on the horizon.

And then a friend asked me if I was interested in a job he was hiring for in Ohio.

I’d never been there before, having grown up in California, and never considered leaving.  But I took on the opportunity, drove across the country, and got the job.

Now I know it isn’t easy to pull up your roots, move away from family and friends, and start a new life somewhere else.  But it can often turn into a wonderful adventure.  An opportunity of a lifetime.  A chance to build new skills and develop new relationships – often ones that you’ll use the rest of your career.

So if you’re in the situation where looking outside a 50 mile radius of your current home is something you’re open to, which cities should you check out?  And which should you avoid?

In many cities across America, we hear about how hard it is to get a job but in other cities, it couldn’t be further from the truth.

This infographic from Hansen & Company takes you through what you need to know about the cities where it’s the easiest to find work in the United States.

Texas features heavily so for people who live near there, it may be worth checking out if there are jobs in your industry in Plano, Irving, and Austin.

Of course, there are also cities who struggle to provide enough jobs for their citizens and unfortunately there are a fair few cities with high unemployment in California.

When you’re looking for jobs be sure to think about some of the places in the infographic. Find out more now!

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