Digital Marketing | Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

The Best Digital Marketing Tactics for Your Budget

May 18, 2022 by Contributed Post Leave a Comment

Digital marketing is a complex and ever-changing landscape. It’s been a while since the term was coined, but it still doesn’t have a straightforward definition. It’s difficult to predict what will happen in the future of digital marketing, but we can make some educated guesses based on current trends. It’s important to stay up-to-date with the latest digital marketing trends and forecasts so you can plan your next steps accordingly.

The Importance of Digital Marketing

The digital world is one of the most important factors that influence a company’s success. In this era, it is crucial for a company to be digitally savvy and have a strong online presence. Digital marketing is an umbrella term that covers all the activities related to promoting your business or product in the digital space. Some of the benefits of digital marketing are:

– It’s cost-effective and scalable

– It’s measurable

– It has high visibility

– It has high engagement rates

– It builds credibility

How Much Money Should You Spend on Digital Marketing?

A lot of people who are new to the world of digital marketing often wonder how much money they should spend on it. The answer to this question depends on a number of factors, such as the size and type of your business, your goals, and the amount that you are willing to invest. But here are some areas you could consider spending on.

Social Media Marketing

Social media marketing is a powerful tool for brands to build their reputation and grow their business. A company’s social media presence is often the first impression that customers have of them. This is why it’s important to have a plan in place before diving into a social campaign. The first step in any successful social campaign is to create an effective social media strategy, which includes determining the goals of your campaign and what you hope to achieve from it, who your target audience is, and what kind of content you want to share on each platform.

Search Engine Optimization

SEO is the process of optimizing a website to rank higher in search engine results pages. A good SEO strategy can help small businesses be found in search engines and drive more traffic to their websites. The best way to get started with SEO is by getting an affordable seo services package that offers a good ROI for SEO and suits your needs.

Paid Advertising and Paid Social Media Ads

Paid advertising is a way to advertise your product or service in a more targeted manner. It can be more cost-effective than organic ads and you can reach a target audience through it. Organic ads are free and they don’t require any budget from your side. They are created by search engines like Google, Bing, Yahoo etc. while paid advertising needs money to be spent on it. However, organic ads might not be able to reach as many people as paid ads do.

Why You Should Start Planning Your Social Media Strategy Now

Social media has become an integral part of the modern business world. It is the most important marketing tool for any company, and it has a wide range of benefits. Social media is where people go to interact with brands and other people, so it’s important for companies to create a strategy that will make them stand out.

The Importance of Mobile App Development for Start-Ups

May 16, 2022 by Diana Smith Leave a Comment

With billions of people around the world using mobile devices every day, this technological advancement has proved to be much more than just a convenient gadget. In fact, mobile applications are considered to be a brilliant tool for growing and expanding small businesses, aiding in everything from engaging consumers and enhancing marketing efforts to improving the bottom line overall. If you’d like to speed up your road to success using mobile app development as well, here are some ways your start-up can benefit from a great mobile app:

Engaging consumers

Mobile applications are thought to be among the best tools for building a stronger relationship with consumers and boosting customer loyalty as a result. As long as your software development project is planned and executed well, you can regularly send push notifications to users, thus communicating with them more efficiently, informing them of news and promotions, and even encouraging them to make a purchasing decision.

Similarly, you can increase interactions by ensuring consumers can easily contact you for asking questions, resolving issues, and sending complaints through the mobile app. Not only will this help to boost customer engagement, but it can also lead to an increase in referrals, sales, and word-of-mouth marketing.

Increasing revenue

A great advantage of mobile apps is that they enable you to reach your target audience more quickly. If you have certain products you’d like to sell out before a specific date, for instance, you can offer promotional discounts and other deals to your mobile app users. This will help to increase sales and even bring some new attention to your business as well.

But apart from these direct methods, simply having a mobile application can prove to be beneficial for your bottom line. Apps enable audiences to successfully interact with you and quickly gather the necessary information about your business and your products. In turn, this could boost conversion rates and improve your overall revenue.

Expanding outreach

When creating an application, it’s always advised to work with experienced app developers who will be able to deliver the ideal development solution tailored to your exact needs and unique tech requirements. The right experts will also have the skills and knowledge to develop a hybrid app, or a single application that can be run smoothly on multiple mobile operating systems, usually iOS and Android.

Once your application is available on several platforms, chances are higher that you will manage to reach a wider audience, significantly larger than your current customer base. This visibility paired with online advertising and integration with social media can enable you to expand your outreach even further, possibly increasing sales in the process as well.

Improving customer service

Customers are the backbone of your business, and great customer service is essential for keeping them happy, satisfied, and coming back for more. But a simple FAQ page on your website won’t be enough anymore. In this modern personalization age, each consumer wants to be handled differently, which is why a customer-centric app that enables users to reach you at any time and from anywhere is essential.

Your audience likely has something to say as well, whether it’s a suggestion, a review, or a complaint. A mobile app will also give them the opportunity to do just that, in turn building a more positive brand image among consumers.

A great marketing tool

Advertising is significantly easier when you utilize a mobile app in your digital marketing strategy. The product descriptions, reviews, and testimonials you incorporate into your application will help to give your business a competitive advantage, representing a great method to market your products to consumers.

As many start-ups still don’t have their own apps, developing software could also enable you to stand out from the competition. If your company is among the first ones within your niche to provide excellent service through a mobile app, this forward-thinking approach is bound to wow your audience.

Evidently, a mobile application is a crucial tool for getting your start-up up and running. As long as you work with great developers and create a unique and streamlined solution, the right app can present your company with new growth opportunities and help to accelerate success.

Top Digital Marketing Ideas for 2022

May 16, 2022 by Guest Post Leave a Comment

In 2022, more brands understand that their marketing plan requires a digital component.

An estimated 80% of the public uses the internet to research, sign up for services, and complete purchases. Brands that want to find their target audience can find them online.

How you distribute your marketing budget among online and offline resources depends on your business and target audience. Industries that benefit the most from online marketing include:

Health
Fitness
Nutrition
Food
Entertainment
Technology
Education

Others benefit from having an online presence to capture new audiences. A website doubles as a 24-hour salesperson. It disperses your company’s contact, services, and product information.

Digital marketing builds on itself. Videos, social media, and affiliate add-ons improve a website and brand’s online presence.

Let’s look at the seven top digital marketing ideas for 2022.

1. Search Engine Optimization

Like so much technology, search engine optimization has existed for a couple of decades. However, SEO didn’t pick up prominence until the late 2000s. Once marketers realized that they could own keywords and use the search engine algorithms, they paid more attention to SEO.

Now digital marketing professionals integrate SEO elements into the structure of websites when they build them. Next, they optimize campaigns.

SEO has taken on several forms including SaaS SEO. Other common SEO types are:

Local
On-page
Off-page
App store

Idea: Find relevant keywords and own them through SEO-optimized campaigns and online assets.

2. Social Media

An estimated seven out of 10 Americans use social media to find new content, engage with others, and share information. Therefore, digital campaigns on YouTube, Facebook, and Instagram can deliver.

Idea: Create social media accounts and link them to your company’s website. Then, monitor them and use them to interact with your customers and prospective clients.

3. Mobile

Professionals who study search engine trends noticed that Google made its search result pages mobile-friendly. Once they dug into the numbers, they found that an estimated 50% of web traffic comes from users on mobile devices.

Plus, 74% of Americans won’t leave home without their smartphones. An estimated 71% check their smartphone within 10 minutes of waking up. Therefore, the public is rarely too far away from this device.

Idea: Adopt text message campaigns by using permission marketing strategies.

4. Video

According to Pew Research data, YouTube tops Facebook in users. YouTube might have traction from the streaming trend.

An estimated 81% of the public uses YouTube. Moreover, the platform has a great cross-section of users. The platform transcends age groups, income brackets, and education levels.

Idea: Whether you film ad spots or explainer videos, ensure that your brand incorporates videos into the marketing mix.

5. Niche

Algorithms and automation have entered all realms of life. Even public relations professionals look at metrics and data to craft optimized campaigns for clients.

In PR, professionals will use six metrics to measure campaign success in 2022. Metrics include:

Audience reach
Website traffic
Social media shares and mentions

Some platforms provide this information to users for free. Thus, take them up on their offer.

Idea: Compile data reports from social media platforms to help guide your campaign decisions.

6. Email

Experienced marketers have found that email marketing still has a place in the marketing mix.

Professionals point out that social media requires users to scroll their feeds. Once the new tweets and posts become buried under the latest ones, they’re gone.

Data shows that 89% of the public checks their email at least once a day. It’s easier to scroll through unread emails than through a social media feed.

Idea: Announce product releases, sales, and service discounts through optimized email campaigns; remember to use a catchy title.

7. Affiliate

The goal of digital marketing is to create organic traffic that pays dividends long after the campaigns run.

In some ways, affiliate marketing is the original influencer strategy. Affiliates like influencers receive a commission for sharing posts and links about a company’s products and services.

Companies who must mind their budget can start with trading links with partners. It widens the circle of influence without exchanging money.

Mommy bloggers have had success with the affiliate strategy. They market their homeschool curriculums, recipes, and speaking services to other moms and young adults.

Idea: Start with a small influencer campaign to test the waters. Then, make a decision based on the results.

Conclusion

Keep in mind that professionals in the digital marketing space remain available to brands. Otherwise, you can task your team with keeping up with the trends and data. Then, they can customize a plan to fit your goals. Start with a website. Then, add components to the digital marketing plan.

Expanding Your Business Presence Online In 3 Simple Steps

March 21, 2022 by Contributed Post Leave a Comment

Your business presence online can contribute massively towards your overall success, so it’s vital that you can take the opportunity to increase your reach on the web if you want your company to thrive. Fortunately, it doesn’t have to be as difficult as you might expect to expand your presence online, as this guide contains 3 of the simplest yet most effective steps that you can follow today to transform your web reputation in no time at all. So, if you’re interested in finding out more, then read on!

Image Source – Pexels

Master The Art Of Social Media Marketing

First and foremost, you need to take the time to master the art of social media marketing if you want to increase your impact online. Social media platforms are some of the most popular websites and applications on the internet, attracting billions of active users every single day from all corners of the globe. Failing to cash in on such an opportunity could be extremely detrimental for your business, as it’s the perfect chance to make a name for yourselves by creating a set of social media pages and profiles dedicated to your company. You can use these profiles to massively expand your reach, as you can network to wide audiences using targeted ads, hashtags, sponsored influencer posting and so much more! Marketing your business on social media can be such an effective way to increase your popularity and expand your reputation, and it also allows you to break down some of the walls that stand between you and your virtual customers.

Create A Stylish, Standout Business Website

Your business website needs to be as stylish and attractive as possible, catching the eye of any user who navigates to one of your pages while browsing the web. You need to utilize the opportunity to show your personal flare, offering an air of professionalism and uniqueness without overcomplicating things. A simplistic, minimalist theme is likely the best way to go, but you can still use 2-3 different colors to keep things interesting. If you go overboard and end up using clashing colours, random patterns, overbearing graphics and many more jumbled features, then you risk giving off the impression that you aren’t taking your business website (or your company as a whole) very seriously. You need to find the right balance between stylish and functional, so that visitors can instantly feel comfortable on your platform! Don’t worry if you’re not sure where to start, as you can look to other popular commercial sites for inspiration.

Don’t Doubt The Importance Of SEO
You must never doubt the importance of SEO if you want to increase your reach online, as every page on your website must be optimized in order to stand a chance of ranking high on search engine results pages. Any good digital marketing expert like Adtaxi will recommend a range of SEO tactics to ensure you can attract the traffic you so desperately need, so never skip over optimization if you want to have any opportunity of achieving success.

3 Ways to Improve the Process of Your Online Business Marketing

February 9, 2022 by Contributed Post Leave a Comment

Are you looking to improve the process of your online business marketing? If so, you’re in luck! In this blog post, we will discuss three ways that you can make your marketing efforts more efficient and effective. By following these tips, you will be able to save time and money while achieving better results.

Photo by Jopwell from Pexels

1) Create a Marketing Plan

Before you begin any type of marketing campaign, it’s important to have an idea of what you want to achieve. If not, then how will you know when your efforts have been successful? A clear and concise plan helps ensure that all team members are on the same page regarding goals and objectives. Also, having a documented strategy makes it easier for management staff or investors who may be involved in overseeing operations at some point down the line (emails sent between managers can also become part of this documentation).

Creating measurable objectives is critical because they allow us to measure our success against those goals later on; without them, there would be no way for anyone else besides yourself to evaluate whether things were going well or poorly within the company. In order to make things a little less daunting, try breaking down your one-year plan into quarterly or monthly goals.

2) Choose the Right Marketing Channels

Once you’ve identified your target market and developed a clear plan, it’s time to decide which channels will be most effective at reaching them. There are many options available, including social media platforms like Facebook or Instagram; however, some may not be appropriate for every audience, so make sure that whatever form of communication chosen matches up well with those who need information about what they’re looking for when visiting this website.

For example, if someone wants recipes, an image gallery might work better than text-based blog posts because images attract more attention from other people who share similar interests (e.g., foodies). A brand should also consider using different forms of marketing depending on where their customers live since geographic location plays an important role in determining what kinds of products or services they may want access to.

3) Use A Management Software

Many different types of software can be used to help manage online marketing campaigns, and the best one for your business will depend on its specific needs. Generally speaking; however, most programs offer a variety of features such as contact management, lead tracking, email blasting capabilities, and more. Visit https://nestify.io/woocommerce-hosting/ for more information on management software services.

When choosing a management software package, it’s important to make sure that it has all (or most) of the features you’ll need. Otherwise, you may find yourself having to switch to another program down the line or spend time creating workarounds which can ultimately slow down productivity. Additionally, if everyone in your company uses the same software, then data will be easier to share and track meaningless duplication of effort.

In conclusion, having a well-thought-out marketing plan, using the correct channels to reach your target market, and utilizing good management software will help improve the process of your online business marketing. By following these simple tips, you can save time and money while achieving better results.