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When and How to Use Video Content Marketing [Infographic]

Video content is everywhere now.  That being said, video content takes a lot of work, money and effort to delivered well.

Small to medium enterprises may hurry to get their video content distributed but it’s important not to rush too much.

When getting your video into production it’s very important that you end up with a professional and well thought video, otherwise it could end up doing more harm than good.

You’ll get a better quality result if you engage experienced video production professionals and make your goals clear for the project.

Some people produce videos to educate their customers about specific products.  Others create videos for brand awareness.

Product specific videos (on specific product pages) are immensely powerful because they show everything you want to showcase about your product.  But they can also create enagement as part of your content marketing plan – through link building efforts with third party publishers and on social media.

One Productions has put together this useful infographic which details the journey of video content and the various stages of the marketing funnel. It is a great short course on how to use video effectively at the various marketing funnel stages.

Check it out!

Video Content Role in Marketing Funnel Infographic

Why Millennials Are Different, and How Marketers Can Engage Them

The millennial is a little different than the consumer of times gone by.  And marketers seem to be struggling to keep up.

In the past, it was all about how to make a customer buy a product.  But millennials are far more concerned with experiences than products.

This infographic from the CUBE takes you through how marketers need to approach things a little differently when it comes to millennials.

It’s clear that a different approach is needed when you consider that 84% of millennials do not trust traditional advertising.

One interesting point is that millennials prefer to buy high quality products than to buy cheap ones over time. It seems that when they do spend they do so on products that will last.

For example, Patagonia toured America teaching customers how to repair products so they could last longer. This may seem counter intuitive but the campaign was very well received. Find out more in the infographic!

How to Engage Millennials for Customer Insight and Marketing