Marketing - Mike McRitchie | Resume and LinkedIn Profile Writer | Telecom Marketing Content Writer

A Quick Guide for Choosing the Right SEO Package for your Business

November 9, 2017 by Guest Post Leave a Comment

Photo credit: ImNotQuiteJack via Foter.com / CC BY-SA

How do you get business?

Referrals? Paid traffic through Google or Facebook? What about the free traffic that comes from good search engine optimization (SEO)?

Most business owners barely find time to keep their business running and their website relatively up to date. But if you’re relying on your website to bring you leads, it could be letting you down.

It isn’t your fault. You’re not a full time SEO consultant who lives and breathes SEO. And if you did you’d be in a different business entirely.

But you do need your site to bring customers and convert them.

With studies showing that more than 90% of online experiences begin on a search engine, search engine optimization or SEO is more important than ever.

Most users searching for a particular product or service on the Internet do not look beyond the first page of search results, which means that if you want potential customers to find your website or online store over your rivals, you need SEO to rank right up there in the top positions.

Moreover, good SEO practices will not only boost your search engine rankings, enhance web presence and drive more targeted traffic, they will also make your website faster and more user-friendly.

And that where an SEO consultant comes in. You don’t have the time or expertise to do it yourself. So the SEO consultant is key to getting it done and quickly.

But how do you choose an SEO vendor when they know all the buzzwords and you don’t?

It is like going into the car repair shop with a knocking sound in your engine and having no clue whether what the mechanic diagnoses is accurate or not and if the price he gives to fix it makes sense. It is the same way here. You need a guide.

So find out all you need to know about SEO vendors and the best packages for your business requirements in this latest infographic from WL Media.

How to Choose a Monthly SEO Package

YouTube Facts You Need To Know [Infographic]

September 28, 2017 by Guest Post Leave a Comment

YouTube Facts Infographic Dog — Photo credit: zoomar via Foter.com / CC BY-NC

Photo credit: zoomar via Foter.com / CC BY-NC

YouTube has exploded in popularity. My daughter lives on YouTube. Watching YouTube stars play Minecraft or she checks out the latest comedy videos (she laughs hysterically – I find myself laughing too).

YouTube for many companies is a business must. I know in terms of home repair projects YouTube is my #1 go to source. I’ve loved tossing out those “How To Repair” manuals and be able to figure out a solution to the problem in under a couple minutes. I’ve replaced toilet parts, swapped out a burnt out fuse in my car, repaired a screen door. You name it, a solution is out there.

My work for the wireless carriers (Verizon, AT&T, T-Mobile, Sprint) and the tower companies that support them, are all driving to increase the amount of data that can be run at any one location. And what is driving that need is the fact that everyone wants video on their phone.

And the success of video all comes back to YouTube.

Here’s some of the highlights…

YouTube viewers love celebrities. And those with the largest fan base are the singers. With the top 3 being Bieber, Perry and Swift.

Now these artists have built followings through multiple marketing sources (selling songs and albums on iTunes, playing concert venues, selling products tied to their brand). But once they’ve built their brands, YouTube is where their fans can constantly connect and consume the latest content – especially music videos.

Need more proof? Searchers for music blow the doors off other YouTube searches (yes, I’m in the minority I guess…not the prime demographic anymore…but my kids are).

YouTube is also now a platform that creates stars. Here’s the new generation of super celebrities. And their celebrity is based on their domination of the YouTube platform.

And YouTube is closing in rapidly on Facebook as the #1 platform for active users.

So who creates this YouTube content? Overwhelmingly (41%) it is individuals like you and bloggers. Corporations don’t dominate this content. People with personalities do. This is how you set yourself apart and define your personal style and brand.

And where is this content being consumed? Increasingly it is on mobile devices – whether smartphones or tablets. So your content needs to be optimized for mobile and you need to be thinking about how your content is being used. Is it being consumed while running around town? Or at home?

Want to get the top-to-bottom details? Check out the full infographic below provided by filmora.

When and How to Use Video Content Marketing [Infographic]

August 17, 2017 by Guest Post Leave a Comment

Video content is everywhere now. That being said, video content takes a lot of work, money and effort to delivered well.

Small to medium enterprises may hurry to get their video content distributed but it’s important not to rush too much.

When getting your video into production it’s very important that you end up with a professional and well thought video, otherwise it could end up doing more harm than good.

You’ll get a better quality result if you engage experienced video production professionals and make your goals clear for the project.

Some people produce videos to educate their customers about specific products. Others create videos for brand awareness.

Product specific videos (on specific product pages) are immensely powerful because they show everything you want to showcase about your product. But they can also create enagement as part of your content marketing plan – through link building efforts with third party publishers and on social media.

One Productions has put together this useful infographic which details the journey of video content and the various stages of the marketing funnel. It is a great short course on how to use video effectively at the various marketing funnel stages.

Check it out!

Video Content Role in Marketing Funnel Infographic

Why Millennials Are Different, and How Marketers Can Engage Them

August 10, 2017 by Guest Post Leave a Comment

The millennial is a little different than the consumer of times gone by. And marketers seem to be struggling to keep up.

In the past, it was all about how to make a customer buy a product. But millennials are far more concerned with experiences than products.

This infographic from the CUBE takes you through how marketers need to approach things a little differently when it comes to millennials.

It’s clear that a different approach is needed when you consider that 84% of millennials do not trust traditional advertising.

One interesting point is that millennials prefer to buy high quality products than to buy cheap ones over time. It seems that when they do spend they do so on products that will last.

For example, Patagonia toured America teaching customers how to repair products so they could last longer. This may seem counter intuitive but the campaign was very well received. Find out more in the infographic!

How to Engage Millennials for Customer Insight and Marketing