Writing Resumes that Communicate Your Unique Value | Writing Marketing Content for Telecom Business Growth

Freelancing Work – Which Kind of Freelancer Are You? [Infographic]

Freelancing Side Hustle Small Business Baby at Computer

You’re an Uber driver.  Or you work the holidays at the mall to earn extra cash.  Or you do freelance IT work.

Whatever your freelancing specialty, balancing your freelance work with your other job, family and social life responsibilities can be a challenge.  There’s just not enough time to do everything.  So you need to set priorities and boundaries.

With the shift if social norms towards work and jobs, people want flexible work schedules, telecommute options, and ways to earn more money and contribute to their world.  Often this turns into side hustles and freelance works to supplement income and or keep the creative juices flowing.  Things that often aren’t available for many in the fixed salary, repetitive task situation in most people’s jobs.

So if you decided to go the side hustle route.  Whether starting a full-fledged small business, or just adding some light income at nights or on weekends with minimal administrative work required, you still need to optimize your efforts.

Check out this infographic from Invoice2Go. And when you’ve read it, I’ll continue with my insights on how I’ve implemented some of those ideas (or might) and how you might too.

Enjoy!

Freelancing stats invoice2go

Okay.  You read through this.  Interesting, huh?  I think they did a great job with this as it really hit home with me.

Here’s some of my highlights.

Always be prepared to pitch your work, you never know when and where you will meet your next client.

I’ve found clients through family and friends recommendations (I’ve had family refer friends who were being laid off or facing job uncertainty or looking to pursue new opportunities – for me to help with updating their resume or providing career coaching services).

I had a prior client call me six months after I did his resume to get help asking a family member for money to cover crippling student loan debt.  Not something I typically do…but because I was ready and able to help, I jumped on it.  And it was a cool copywriting opportunity.

Become skilled in your niche to attract and connect with your target audience.

As I’ve consistently published hopefully interesting, thought-provoking, and helpful blog posts to you, my fans who enjoy hearing about cutting edge ideas around small business growth (or your freelancing and side hustle versions) or career strategy advice, I now have people coming to me.  Whether it is connecting with my via LinkedIn or my website to have me help them with their business or career needs.  Or if it is other bloggers or content creators in the space who want to get their awesome content out to you, my readers (and hopefully drive some extra business their way), this all feeds itself.

You need to keep learning, growing, and trying things if you’re going to grow your connections (both the number and depth of connection).  And by doing that, the investment you consistently make will then translate into personal growth and business growth over the upcoming year.

Venture outside of your home and find a good cafe or co-working space, it’s a different type of networking.

Being time limited between my job, freelance work, and family, I often find myself on the living room couch – laptop on my lap – typing away while my kids are watching TV or after they go to sleep.  Trying to find quiet time to focus can be a challenge for any freelancer.  If you’re single or just need a break or change of pace.  Or if you’re transitioning into something full time or are a stay-at-home mom who does this and wants to use the business to get out and connect with people (including your future clients), consider getting out of the house.  It will likely spur some new ideas (changing your environment is often the quickest way to mix things up).

Now go tackle your freelance work!

Also check out these related articles:

Ultimate List: 156 Most-Read Marketing Blogs

Side Hustle? Promotion? Why Not Both?

Do Millennials Know the Secret?

Ultimate List: 156 Most-Read Marketing Blogs

Marketing Blog Ultimate List

Marketing Blogs.

Chock-full of timely useful information that can fill your tool belt with what  you need to craft great marketing messages to drive customers to your door.

But how do you find them?

Yes, we all know the top ones that are well known in the internet marketing community.  Marketing blogs like Copyblogger and Duct Tape Marketing.

But how about other marketing blogs that might bring you different perspectives and unique approaches that haven’t hit the mainstream blogs yet?

And what if you don’t have the time to do the research and hunt down the best of the best?

Well you came to the right place.

I took many of the top lists on the web.  I dumped the  ones with pathetic social media numbers.  And the best of the best rose to the top.

You’ll see the big names. But you’ll also be exposed to some other blogs with interesting twists that just might help you jump start your business marketing and take your small business to an exciting new level.

So jump in and enjoy.  And if you like it, please share this post.  If you have any other marketing blogs you’d recommend please add as a comment.

NOTE: Checking out all these resources will take some time. You can read it all right now, try to remember to bookmark it, OR you can download the entire marketing blog guide in ebook form for FREE and read it later…and get another productivity ebook thrown in as well.

BONUS 25 SALES BLOGS [UPDATED 11/9/16]

  1. Home | Social Media Today
  2. ShoeMoney – Skills to Pay the Bills
  3. HubSpot | Inbound Marketing & Sales Software
  4. WebProNews – Breaking News in Tech, Search, Social, & Business
  5. The #1 Inbound Marketing Community | Inbound.org
  6. Marketing Resources, Strategies for Marketing, B2B Marketing – MarketingProfs
  7. SocialTimes | Covering the world of social media
  8. Social Media Examiner: Social media marketing how to, research, case studies, news and more! | Social Media Examiner
  9. Seth Godin
  10. Moz: SEO Software, Tools and Resources for Better Marketing 
  11. Business2Community
  12. psfk – live, work, play better
  13. Search Engine Land | Must Read News About SEO, SEM & Search Engines
  14. Addicted2Success
  15. Search Marketing (SEM), Paid Search Advertising (PPC) & Search Engine Optimization (SEO) | SEW
  16. Jeffbullas’s Blog – Internet Marketing
  17. Digital Marketer | Marketing Strategies That Actually Work
  18. Content Marketing Solutions from Copyblogger
  19. Marketing Land | Digital Marketing & Martech News, Tactics & Strategies
  20. Troy White, Small Business Copywriter
  21. Digital Inspiration – Howto Guides & Software Tutorials
  22. Entrepreneur On Fire Business Podcasts – Daily podcast interviews with today’s most successful Entrepreneurs
  23. Search Engine Journal – Marketing News, Interviews and How-to Guides
  24. readwrite.com
  25. Brian Solis – Defining the convergence of media and influence 
  26. Landing Pages: Build Publish & Test Without I.T. | Unbounce
  27. Digital Marketing Blog by Adobe
  28. JonLoomer.com – For Advanced Facebook Marketers
  29. Search Engine Roundtable ::: The Pulse Of The Search Marketing Community
  30. Online Marketing Blog – TopRank
  31. Digiday – Digital Content, Digital Advertising, Digital Marketing
  32. Smartblogger
  33. Convince & Convert Digital Marketing Advisors
  34. ClickZ | Marketing News & Expert Advice
  35. Occam’s Razor by Avinash Kaushik – Digital Marketing and Analytics Blog
  36. CMO.com
  37. Mark Schaefer – Social Media Specialist
  38. Social – Thoughts on sharing, creating, analyzing and converting with social media.
  39. CMI: Content Marketing Strategy, Research, “How-To” Advice
  40. ReelSEO ⏩ The Video Marketer’s Guide
  41. Small Business Marketing Blog from Duct Tape Marketing – Small business marketing blog
  42. Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Mirum
  43. Digital Marketing Blog | Econsultancy
  44. Internet Marketing Strategy – Social Triggers
  45. SOCIAL FRESH, social media conference, social media training
  46. SEOBook Blog
  47. Social Media Explorer – Social Media Consulting, Public Speaking and Education
  48. InstantShift | Web Designers and Developers Daily Resource.
  49. Become A Blogger – Start A Blog, Change The World
  50. Amy Porterfield – Social Media Strategy Consultant 
  51. Kissmetrics Online Marketing Blog – Analytics & Conversion Rate Optimization
  52. I Make Money Online By Telling People How I Make Money Online
  53. Social Media News, Articles & Insights | Sprout Social
  54. Content Marketing and Copywriting Articles
  55. Heidi Cohen – Actionable Marketing Guide
  56. Digital Marketing Blog | Econsultancy
  57. ViperChill
  58. Chief Marketing Technologist – Marketing Technology Management
  59. Social Media Tools and Social Media Technology Insight
  60. Get Elastic Ecommerce Blog | #1 Subscribed Ecommerce Blog
  61. Conversation Agent – Valeria Maltoni
  62. Spin Sucks: Professional Development for Communicators | Spin Sucks Spin Sucks
  63. Daily Blog Tips
  64. PPC Strategy & Pay Per Click Advertising News | PPC Hero
  65. Branding Strategy Insider
  66. UnMarketing
  67. Marketo Marketing Blog – Best Practices and Thought Leadership
  68. Social – Thoughts on sharing, creating, analyzing and converting with social media.
  69. Bigcommerce Blog: Ecommerce, Marketing & Selling Online
  70. Deliverability.com | News, rumors and commentary from the email deliverability community
  71. Sales and Marketing Consulting and Speaking Services
  72. David Meerman Scott – Web Ink Now
  73. Blog – Kim Garst Boom Social – Social Selling Strategies That Actually Work
  74. Duct Tape Marketing – Simple, effective and affordable small business marketing consulting
  75. Kikolani – Blog Marketing and Blogging Tips by Kristi Hines
  76. Annie Cushing’s Blog – SEO, Analytics & Data Visualization Consultant
  77. Quick Sprout Blog by Neil Patel
  78. Drew’s Marketing Minute | Small business marketing, branding & social media tips
  79. Logic+Emotion
  80. Unbounce Landing Page & Conversion Optimization Blog
  81. SpyreStudios: Web-Design and Development Magazine
  82. Andy Sernovitz’s Damn, I Wish I’d Thought of That!
  83. Social Media and Blogging Tips | Web Applications
  84. Blog – Portent
  85. Blog Tyrant – Start a Blog and Work from the Couch
  86. aimClear Blog – Digital Marketing News With a Side of Snark
  87. MariSmith.com
  88. Jenn’s Trends
  89. Amy Lynn Andrews – I teach people how to blog.
  90. Email Marketing. Just Like That. | VerticalResponse
  91. MarketingExperiments Blog
  92. Online Behavior | Marketing Measurement & Optimization
  93. Pingdom Royal | We Love The Internet
  94. MailChimp Email Marketing Blog
  95. SEO: Search Engine Optimization, Link Building & Social Marketing Strategy | SEW
  96. Sparring Mind
  97. Salesforce Marketing Cloud Blog
  98. Digital Marketer | Marketing Strategies That Actually Work
  99. Analytics Talk – Digital Analytics for Business
  100. DreamGrow Digital – Social media marketing 
  101. Award Winning Internet Marketing Blog – Matthew Woodward
  102. The Content Strategist, by Contently
  103. San Francisco SEO and Internet Marketing | Blind Five Year Old
  104. Signal v. Noise by Basecamp ? Business, Design, Programming, and the Web
  105. Hyperarts Blog
  106. ConversionXL – Conversion Optimization Blog
  107. Conversion Optimization and A/B Testing Tips from Crazy Egg
  108. Kaiserthesage – Philippines’ Premier Online Marketing Blog
  109. Marketing Interactions
  110. Bryan & Jeffrey Eisenberg – Professional Speakers, Best Selling Authors, Online Marketing Pioneers
  111. Blog | Convince and Convert: Social Media Strategy and Content Marketing Strategy
  112. Online Marketing Blog and Training Resources | Distilled
  113. Influential Marketing Blog
  114. MediaPost Publications – Social Media & Marketing Daily
  115. The 60 Second Marketer | @AskJamieTurner
  116. Buzz Sumo
  117. John Doherty – Professional Web Marketer, Photographer, and Traveler
  118. SEO Blog
  119. Blog – Word to the Wise
  120. GetResponse Blog – Email Marketing Tips
  121. The Conversion Scientist
  122. Social Media Impact – The #1 Most Trusted Social Media News Site
  123. Peg Fitzpatrick
  124. Heinz Marketing
  125. TrafficGenerationCafe.com ? Your Free Web Traffic Hub 
  126. SEO Copywriting blog: Web and social media writing secrets & tips
  127. The Copybot – Essential web writing advice.
  128. Creative Market
  129. Optimize This – Digital Inbound Marketing Blog
  130. Marketing Optimization & Website Optimization Blog
  131. UserTesting Blog: UX Research and User-Centered Design Resources UserTesting logo
  132. Social Media Marketing Blog | Ignite Social Media
  133. Mike McRitchie’s Blog for Small Business Profits
  134. Mihmorandum ? The Local SEO Blog of David Mihm
  135. Snarketing Archives – The Financial Brand
  136. Conversion Rate Optimization Blog | Conversion Rate Experts
  137. Story Needle
  138. Modern Marketing Blog | Oracle Marketing Cloud
  139. Conversion Rate Optimization Blog by Invesp
  140. Pure Blogging
  141. Content Marketing Blog
  142. Our Blog | Velocity Partners
  143. The Official Chris Ducker Dot Com Blog
  144. Internet Marketing Ninjas Blog
  145. Rebekah Radice Blog
  146. @ProBlogger – Blog Tips to Help You Make Money Blogging – ProBlogger
  147. Simply Measured Blog
  148. PR Daily News: Public Relations news and marketing in the age of social media | Home
  149. Post-Advertising: Chronicles of Brand Storytelling
  150. Michael Brenner on Content Marketing and Social Business | B2B Marketing Insider
  151. Copy Blog – Over 50,000 Readers | Copywriting by Copy Hackers | Conversion Copywriting and Web Copy Ebooks for Startup Marketers
  152. Andrea Vahl Blog
  153. PR Software, Marketing, and Media Relations Software and Services | Cision
  154. MarketingExperiments Blog
  155. Sparksheet – Good ideas about content, media and marketing
  156. Marketing Agency Blog

Bonus: 60 Sales Blogs Update [11/9/16]

  1. B2B Lead Generation Blog
  2. Bob Phibbs
  3. Business Sales Tips for Introverts
  4. Dave Stein’s Blog
  5. Drew Stevens Consulting
  6. gadjunk
  7. Gavin Ingham
  8. John Barrows
  9. Heavy Hitter Sales Blog
  10. Increase Sales Coach Blog
  11. John Hirths commentary on sales…
  12. John on Sales
  13. Sales Hacker
  14. Marketing Mirror
  15. Paul Castain’s Sales Playbook
  16. Sales and Sales Management Blog
  17. Sales Java Blog
  18. Sales Lead Management Association Blog
  19. Sales Management Today
  20. Sales Team Tools?
  21. Sales Training & Advice
  22. Sales Training Tips and Advice
  23. Sales Warrior: The Basho Technologies Podcast
  24. SalesPractice
  25. Sell More
  26. Shane Gibsons Sales Podcast and Sales Blog – Sales Training Canada – USA – Motivational Speaker
  27. Sharon Drew Morgen
  28. Shipping and Global Business Growth Blog
  29. SymVolli
  30. The Leader’s Brand
  31. The LEADSExplorer Blog: Lead generation – Website visitors – CRM – B2B
  32. The Medical Sales Recruiter
  33. The Pipeline
  34. The Sales 2.0 Network
  35. Center for Sales Strategy
  36. Thoughts on Social CRM and Analytics
  37. Topline Leadership Blog
  38. A Sales Guy
  39. Hubspot Sales
  40. Dan Pink
  41. Fill the Funnel
  42. Inside Sales Experts by The Bridge Group
  43. Jill Contrath
  44. Neuromarketing
  45. OMGhub
  46. Partners in Excellence
  47. Point Clear
  48. Predictable Revenue
  49. Magnafi
  50. Sales Journal
  51. Sales Pro Insider
  52. Score More Sales
  53. Smart Calling Blog
  54. Smart Selling Tools
  55. Sales Benchmark index
  56. The Funnelholic
  57. Adaptive Business Services
  58. The Sales Blog
  59. The Sales Hunter
  60. The Science and Art of Selling 

Are Your Leads A Mirage?

Generating leads, as the precursor to generating sales, is the lifeblood of any business.  You don’t get business, you go out of business.

As a small business marketer who is always tight on time and money for marketing campaigns, I’m always evaluating my lead generating marketing and assessing performance.

Like many small businesses this is a part of a part time function.  I need to get to the point quickly and move on.

  • I’ve done Facebook paid ads and Facebook Page posts and boosted those posts.
  • I’ve tested LinkedIn public posts and posts to industry groups.
  • I’ve tested Craigslist Ads.
  • I’ve made opt-in offers at my website.
  • I’ve done drip marketing campaigns with email and blog posts.

And until you do the analysis, you can’t tell which is doing best.  And although Google Analytics helps you find some of those answers, there is often more to the story.

Just because you get more sales from one platform does not mean it necessarily is outperforming the rest.  Sometimes paid ads bring in more bottom line dollars (after deducting the costs of those sales) than so called “Free Marketing” channels.

And in the guest post below (they are marketing their services – aka lead generation) there are some very interesting takeaways I think you should know – whether you’re a mid-sized company who will benefit from their services, or a small mom and pop marketer who can still take these ideas to improve their business’ marketing performance.

As I went through the slides, here are some takeaways I found interesting…

  • How many visits it takes to convert into a sales lead.  You’ll be surprised by the number.
  • Why an inquiry and a lead are not one and the same.  There’s more to this than you think.
  • How overstating your leads will result in poor cost per lead and ROI assessment…which could mislead you into thinking a bad campaign is actually profitable.

Here you go.

When you’re trying to generate quality leads, relying on conversion data in your marketing campaigns will leave you in a vulnerable spot. Based on “The Critical Importance of Lead Validation” study, as much as 50 percent of a company’s conversions are not sales leads. Overstated conversion data causes you to invest in campaigns that are producing much less ROI than you think, and to make campaign changes that make performance even worse.

as much as 50 percent of a company’s conversions are not sales leads Click To Tweet

By validating leads, the process of separating non-sales conversions from sales conversions, you’ll uncover inquiry data that will help you optimize your campaign to its full potential. That data includes how many sales leads you’ve generated versus other conversions, and the online marketing source for each of sales lead. Without this process it is impossible to determine the true effectiveness of your lead generation.

In the presentation below, you will find more eye-opening lead generation data.

Aaron Wittersheim, Straight North

Aaron Wittersheim is an accomplished entrepreneur with more than 20 years of business and technology experience. He is currently Chief Operating Officer at Straight North, a Chicago-based Internet marketing company.

How to Make Yourself “The Most Interesting Man [Woman] in the World”

[youtube]https://www.youtube.com/watch?v=U18VkI0uDxE[/youtube]

You’ve seen “The Most Interesting Man in the World” Dos Equis beer commercials.  The guy who just attracts what he wants and goes through life without a care.  He is the ultimate embodiment of pure marketing genius.

Here are some of my favorites…

  • If he were to visit the dark side of the moon, it wouldn’t be dark
  • His business card simply says ‘I’ll Call You”
  • He once won the world series of poker using UNO cards
  • When he was young he once sent his parents to his room

Check out the rest here: 100 “The Most Interesting Man in the World” Quotes – courtesy of Jay Abraham.

So how can you become The Most Interesting?

To find out let’s look at what makes these ads so magnetic.  And how the aura of “The Most Interesting Man” is created.

Great Quotes

The backbone of the ad campaign that draws you in is the great lines.

“He never wears a watch because time is always on his side”

Always using an unexpected play on words, often using a well-known cliches as the backdrop.

They also have a visual basis (like wearing a watch) where you can picture the scene, laugh a little, and admire the moxie and bravado without ever feeling like he’s just a dumb-ass or overly cocky.  He just IS the most interesting man in the world.

Pure Alignment

He IS that man.  He doesn’t have to pretend.  Or practice.  Or try.  He just does.  And everyone just follows his lead without question.  It is the power of complete alignment of self.  Something we all struggle with – from the everyman to the beautiful, to the rich, to the famous.  We all have self-doubts inside us.  And seeing someone who appears not to is intoxicatingly attractive to us.

This is also similar to the power of celebrity and why we follow people in the public eye.  Think “Housewives” or “Trump” or “Kardashians”.

A Great Story

Great story-telling is a skill we all deep down wish we had.  Story-telling is a great sales tool (both for the beer and for the interesting man) because it draws you in.  People love stories.  They are great to listen to and great to retell.

Along with the great story, the headline/meme is great, “The Most Interesting Man in the World”.  It is easily captured and communicated around the water cooler. And all the commercials and quotes support the theme.  Building it into an indisputable force.  That harnesses the power of repetition without seeming repetitious.

Just check out the video above to see how many different ways they sell the most interesting man concept.

Social Proof

The most interesting man doesn’t tell people that is who he is.  Others say it.  That is the ultimate way to build a brand or an aura.  Demonstrate it and have others observe it so they retell your story.  It is like going for that raise or new job.  If someone else sings your praises the sale is already made.  But it you say it it often comes across as bragging or being conceited.

Video

Although words and audio often sway more than video (just try turning the sound off on your TV vs closing your eyes and listening to the TV.  You pick up much more from the audio than you realize.  That being said however, video…particularly short video clips no longer than a couple minutes (in today’s soundbite culture) with a scene that catches your attention (as these commercial spots do) is very effective.

You’ll notice these days video is hot.  YouTube is the number two search engine behind Google searches.

What makes these interesting man videos so watchable, beyond what I already mentioned, is the star, Johnathan Goldsmith.  A distinguished gentleman who young men look up to as a model of what they could be – attractive to women and respected by men.  For the women he is someone who appears rich, famous, a little bit the bad boy, and unattainable.  And this makes him the ultimate man to them.

Then there is narrator Will Lyman who delivers the lines effortlessly, setting the scene and nailing the punch lines.

Then with the movie-scene quality sets that these commercial are staged in, you’re just drawn in.

What About You?

Now I know we all can’t be like the Dos Equis’ Most Interesting Man.  But we can all learn a little something from him about how to promote ourselves better without seeming too pushy or conceited.

  • Get clear on who you are and what sets you apart

We are all different and everyone brings a different set of gifts to the world.  The key is not trying to be someone you’re not.  The Most Interesting Man is effective in the role because he IS that man.  You can do the same once you’ve found your own personal niche.

Not sure what that is?  Contact me and I can help you find it out.

  • Show, don’t tell

If you try too hard and start telling people how great you are, people will be turned off.  But if others do the telling for you (because they see how good you are), then you’ll get much farther in life.  Yes, there are ways to tell without coming off as too into yourself, but it takes a little bit of skill and underselling.  Much better if others sell you to others.

  • Tell stories that support your message

We all have great stories inside us.  And telling stories that demonstrate your gifts and expertise don’t seem like you’re bragging.  So work on the key stories that reinforce your personal brand.  And get good at telling them.

  • Be interested

One key to being interesting that I heard from my mentor Jay Abraham was a story (there it goes again) about how he chatted with a man for several hours, listening intently, only asking a probing question or two.  When the time was up and Jay had to leave, the man commented about how interesting Jay was – even though Jay said nothing about himself.

Too often people are so busy trying to get the next word in or telling their next thought, that they never truly listen.  A good listener is a true gift to someone else.  Very few people are truly listened to intently.  And by listening fully, they will value you.

  • Share

We live in a Facebook culture.  You know those people on Facebook who post their pics of trips to Europe, Hawaii, beaches, mountain skiing and hiking.  It seems like all your friends are having fun all the time.  They really aren’t.  Yes they look like they’re smiling all the time.  But that doesn’t count all the dreary, boring, annoying things they do every day that they don’t post.  But if you look at your news feed, you’d think you’re the only one not having fun.

You really aren’t, but there is a small group of people actually posting cool things and taking exciting trips.  You don’t have to keep up, but it does help you to be engaged and share something.  You can choose – family occasions are often popular.  Skip the food posts.  Share the funny videos.  And if it reinforces your personal meme, share it.

  • Live Life

Life’s too short to worry about everything.  One thing you learn as you get older is to not take things so seriously.  Life will be over in an instant.  The best you can do is live in the moment, share your gifts, and do those things you would wish you had done.  Remember the bucket list?  Start doing some of those things.  They don’t all have to cost money.  And if they do, save up for that instead of buying the next latte.

Enjoy!

 

Want to get more out of life?  Start here.

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