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Instagram Marketing – Take advantage of This Untapped Resource [Infographic]

Many businesses now use Facebook regularly, but Instagram is a less explored avenue for the majority of businesses. Many businesses feel that their brand isn’t right for Instagram but generally most can find at least some use for it. This infographic from M2 On Hold takes you through how companies can take advantage of Instagram in ways they might not have thought of before.

You might have a business where you think Instagram is of no use but this hasn’t stopped FedEx creating an extremely dynamic Instagram page. Their page consists of drivers ‘out in the wild’ and they often share pictures their followers send them of FedEx trucks.

The crazy thing is that only 36% of marketers use Instagram but 93% use Facebook. It’s definitely not as competitive an environment on Instagram at the moment and now is the time for your business to take advantage of that.

Get your profile set up today and then start thinking about how you can use the platform. One vital ingredient to having a successful Instagram is interacting with your followers so try to do that from day one.

Instagram Marketing Tips

YouTube Facts You Need To Know [Infographic]

YouTube Facts Infographic Dog
Photo credit: zoomar via Foter.com / CC BY-NC
Photo credit: zoomar via Foter.com / CC BY-NC

YouTube has exploded in popularity.  My daughter lives on YouTube.  Watching YouTube stars play Minecraft or she checks out the latest comedy videos (she laughs hysterically – I find myself laughing too).

YouTube for many companies is a business must.  I know in terms of home repair projects YouTube is my #1 go to source.  I’ve loved tossing out those “How To Repair” manuals and be able to  figure out a solution to the problem in under a couple minutes.  I’ve replaced toilet parts, swapped out a burnt out fuse in my car, repaired a screen door.  You name it, a solution is out there.

My work for the wireless carriers (Verizon, AT&T, T-Mobile, Sprint) and the tower companies that support them, are all driving to increase the amount of data that can be run at any one location.  And what is driving that need is the fact that everyone wants video on their phone.

And the success of video all comes back to YouTube.

Here’s some of the highlights…

YouTube viewers love celebrities.  And those with the largest fan base are the singers.  With the top 3 being Bieber, Perry and Swift.

Now these artists have built followings through multiple marketing sources (selling songs and albums on iTunes, playing concert venues, selling products tied to their brand).  But once they’ve built their brands, YouTube is where their fans can constantly connect and consume the latest content – especially music videos.

Need more proof?  Searchers for music blow the doors off other YouTube searches (yes, I’m in the minority I guess…not the prime demographic anymore…but my kids are).

YouTube is also now a platform that creates stars.  Here’s the new generation of super celebrities.  And their celebrity is based on their domination of the YouTube platform.

And YouTube is closing in rapidly on Facebook as the #1 platform for active users.

So who creates this YouTube content?  Overwhelmingly (41%) it is individuals like you and bloggers.  Corporations don’t dominate this content.  People with personalities do.  This is how you set yourself apart and define your personal style and brand.

And where is this content being consumed?  Increasingly it is on mobile devices – whether smartphones or tablets.  So your content needs to be optimized for mobile and you need to be thinking about how your content is being used.  Is it being consumed while running around town?  Or at home?

Want to get the top-to-bottom details?  Check out the full infographic below provided by filmora.

YouTube Facts Infographic, YouTube History