Presenting an idea to someone who is expecting a lot is always a daunting process. Whether it’s something internal, and you’re showing your teammates and boss, or it’s something for an external client who isn’t paying anything yet, it can be hard to make sure that you take the right approach. There are loads of factors at play here, adding confusion and making the work you have to do feel scary. To help you out with this, this post will be exploring some of the key elements of the proposal process which you’ll have to get right if you want to succeed.
Communication
Putting an idea across takes a lot more than simply talking about it, especially when you want someone to spend money with you. Communication is a skill which a lot of people lack, though, and this can make it hard to make sure that you’re going to be the best person for the job. To test this out, it could be worth doing some role playing. If you have other teammates who can help, you should try to get them on board. Friends will also work for this job, and you may even be able to convince one of them to take on the job on your behalf if you find it too hard to talk.
Preparation
With the right person ready to take control of the presentation, you will be ready to start making preparations for it. The work you have to do here will depend on the product or service you have on offer. For example, a website proposal will include a huge range of information, like page functionality and the theme it will use, along with mockups to help everyone visualise the finished product. This should all be built with a few days to spare, as this will give you the chance to practice the way that you’d like to present it to your clients or bosses.
Along with preparing content for your proposal, a lot of people will also like to use this stage to prepare themselves a little bit. If this is the first time you’ve gone through this process, it’s understandably scary, and it will feel like a lot could go wrong. In reality, though, pretending to be confident could be all you need to get through it. The more time you put into getting ready for something like this, the easier it will be to feel like you’re going to smash it, and this is a great way to ensure your success.
Presentation
Presenting your proposal is something you’re going to have to think about a lot. You should always tailor this to the people you’re talking to, with different methods appealing to different kinds of businesses. For example, small business owners will often want to be straightforward in the work they do, and will expect you to be open and honest. A larger company, though, could give you the chance to stretch your legs and put together something with a little more flash. Any documents you produce for this should be made in your company’s colors.
Examples are a big part of this, with most people being unwilling to promise to pay you for something which they haven’t seen. Digital mockups are very popular for this, and there are loads of online services which can stitch images into this sort of resource for you, taking away a lot of effort. Along with this, companies which can make custom packaging and flyers can be used to make physical examples of your work. Having a range like this will make your proposal look incredibly professional.
Information
Finally, as the last part of this, it’s time to think about the information you might be asked for during your proposal. There may be things you’re unwilling to give away or may not know in the moment, and this needs to be considered. By preparing what you will say ahead of time, you will make it impossible to make a mistake, and this can save you from revealing things which shouldn’t be revealed. Of course, as a big part of this, you should aim to answer as much as you can with honesty, especially if you plan to have a long relationship with the client.
Hopefully, this post will inspire you to start working harder on the time you put into your next business proposal. This sort of process can be a complicated one, and a lot of people find it hard to feel confident before they go into it. This never has to be the case, though, especially if you prepare yourself.
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