How You Can Use The Internet To Help Accelerate Your Business

In this day and age, if you want to get yourself seen or heard, the internet is the fastest and most convenient way of doing exactly that. The same principal works for your business too, as the internet can take your enterprise from a small time business to a global phenomenon in a matter of hours. That’s why, if you haven’t already, it’s time to take to the world wide web with your business so that you can begin accelerating your growth more than ever. Here are a few tips and tricks to get yourself noticed and expand your company more than you could have ever imagined.

Utilise social media

With approximately 39 million people now on social media, it’s no wonder that businesses are signing themselves up to grab a piece of the action. As you may already be aware, social media is one of the fastest ways of making something go viral and putting it in the spotlight, so use these techniques on your social media accounts to help accelerate your business:

• Make sure that you’re signed up to every social media platform. While some are indeed, more popular than others, don’t fool yourself into thinking that the less popular platforms won’t have any effect.

• Posting regularly on social media is key to getting yourself noticed. Due to the millions of social media posts that are created each day, it’s easy for your one post per day to become lost in the abyss of other uploads. The more often you post, the more you will get yourself noticed. However, it’s important to establish the difference between posting regularly and simply spamming, as this could lead to you losing followers rather than gaining them.

• Give people a reason to follow you on you social media accounts. Unless you’re a big company like KFC, it’s unlikely that people will follow you just for the sake of it. Running competitions and giveaways using your social media accounts will have people clicking, liking, sharing and more importantly, following.

• Take time to learn the algorithms of each platform. Some of them have different peak times for posting and different ways of making your content go further. However, one thing that most platforms have in common is the good old hashtag. Use relevant and popular hashtags to ensure that your posts are seen.

• Taking care of social media accounts is very time consuming, and it’s understandable that you have many other important things to be getting on with. However, you can now amalgamate all of your posts into one handy place and use a social media scheduler to free up your time but also make sure you’re still posting regularly. As your business grows bigger, it might be a good idea to hire a social media manager.

Vamp up your marketing knowledge and techniques

Using the internet to market your business is another very useful way of promoting your business. However, it’s important to understand that the trends in business are forever changing, and so will the techniques you need to use for marketing. Luckily, there’s a fantastic way of putting yourself ahead of the game, so check out Walsh University’s MBA in Marketing Online    to see if this kind of training and knowledge could benefit the way you market your business online.

A few things to remember with marketing are:

• You need to stand out from the crowd, so think outside of the box.

• Bright and colourful is always going to be favoured over dull colours.

• A jingle really can help sell your business.

• Don’t be scared to break the boundaries of ‘normal’.

Create a useful website

Having a website for your business whether you’re going to be using it to sell products or not is essential. Think about when you want to find out more information about a business or product you’re interested in investing in – you look for their website right? Not having a website in this day and age could lose you a lot of valuable customers, so check out these tips on how to create a useful website that will reflect on your business:

• Make sure that on pretty much every page of your website your audience is able to see a way of getting in contact with you. Many businesses make the mistake of not having it displayed clearly enough, and this can lead to a loss of custom.

• Your website needs to be easy to navigate around. A website that’s hard to find what you came to it for will be clicked off just as quickly as it was found.

• Speaking of finding websites, make sure that your SEO is on point so that your website has a higher chance of ranking higher in search engine results.

• Making your website attractive should also be a main priority. It’s a sad but true fact that pretty much everything these days is judged by how aesthetically pleasing it is.

• Much alike social media posts, you need to make sure that the content you’re uploading is useful to your target audience. So, for example, if you’re a company selling DIY materials, posts and information on DIY will benefit your audience and keep them coming back for more.

As you can see, using the internet to accelerate your business isn’t as hard as you might have thought. Pop these tips and tricks into play and you’ll soon notice the growth in your business!