You want your HVAC business marketing to be competitive. Take a look at these HVAC advertising ideas to learn how you can promote your services online.Do you want to make your HVAC company stand out in the crowd?
With more than 100,000 HVAC companies scattered throughout the country, that can be a lot easier said than done. It can be frustrating to spend a lot of time and money trying to advertise your business only to come up short in the end.
Fortunately, there are some HVAC advertising ideas that will actually work when it comes to giving your business a leg up on the competition. When you put these ideas to good use, you’ll be able to generate more business and bring in more profit each and every year.
Let’s take a look at some of the HVAC advertising ideas that should make it much simpler for you to promote your HVAC services.
Build a Better Website
If you don’t have a working website in place right now, your first order of business will be to get one. You cannot run a successful HVAC company if you don’t have a website to advertise it.
It’s also going to be hard to run a successful HVAC company if you have an outdated website.
So even if you have a website that’s up and running, you need to make sure it’s being updated regularly to keep the content on it current and fresh.
Need help with either building a new website or tearing down your existing website and putting up something that looks new? LinkNow offers affordable website design specifically for HVAC websites. Let them handle the job for you.
Improve Your Search Engine Optimization
In addition to either building a website for your HVAC business or updating the website you already have, improving your search engine optimization is another key to your success.
You can improve your SEO by:
- Publishing content on your site that’s relevant to the HVAC services you provide
- Updating the content on your site regularly with new content to cater to your customer base
- Pointing out which areas you are able to serve on your website
- Linking to other trusted HVAC authorities on your website and convincing them to link back to you
By beefing up your website’s SEO, you’ll ensure that your site shows up when people search for HVAC companies in your area on Google.
The last thing you want is for your business to be buried under other HVAC companies that you’re competing with.
Make the Most Out of Your Social Media Accounts
If you haven’t done it already, set up social media accounts for your HVAC company on platforms like Facebook, Twitter, Instagram, and Snapchat.
Then, use those social media accounts to show the work that your HVAC company is doing. It’ll allow you to connect with potential customers in your area and stay in contact with them.
You can:
- Show off before and after photos of a heating and cooling system you just put in on Facebook
- Offer customers a coupon for a specific HVAC service on Twitter
- Let customers see what the inside of a dirty air duct looks like on Instagram
- Share some thoughts on HVAC maintenance on Snapchat
No matter which approach you take, you shouldn’t ignore the benefits of using social media to advertise your business. Social media doesn’t cost anything and could bring in a lot more business for you on a daily basis.
Create Videos That Showcase Your HVAC Services
Sharing photos and video clips that feature your HVAC company on social media is a start. But what about if customers want to know more about some of the specific services you offer?
You can actually show them what you’ll do when performing those services on YouTube. This will give you an opportunity to really break things down and let them know what to expect from your services.
You can show people how to maintain a furnace before the start of the winter. You can also show them how to fix a broken AC in the summertime. It’ll allow them to see the steps you need to take to keep HVAC systems operational.
You can share these videos on social media. But you can also generate more interest in your business by picking up organic traffic to your videos.
Either way, you’ll be making a strong effort to build more of a buzz around your business with this HVAC advertising idea.
Ask Happy Customers to Leave Positive Reviews and Refer Others to You
When you do good work for your customers and solve their HVAC problems, they’re going to be happy with the services you provided for them. Take advantage of that!
For starters, encourage your customers to leave you positive reviews online if they can. Leave a note on the receipt you give them at the end and ask them to jump online and write a review for you.
People will often search for reviews for an HVAC company before hiring them. So it’s a good idea to get as many people as you can to write reviews for your business. It’ll increase your chances of people hiring you once they see your reviews.
Additionally, you should set up a referral program for your customers. By doing this, you’ll encourage people to refer your HVAC company to others who might benefit from it. Offer them an incentive in return.
The goal with all of your HVAC advertising ideas should be to gradually build up your customer base. The easiest way to do that is to find ways to get your current customers to tell others about the great services you provide.
Use These HVAC Advertising Ideas to Make Your Business Bigger
None of the HVAC advertising ideas listed here are going to work overnight. A new website, a few videos on YouTube, and a handful of positive reviews won’t make your HVAC business an instant success.
But all of these HVAC advertising ideas will establish a strong foundation for your HVAC company. And as long as you continue to push the ideas forward, it should lead to sustained success down the road.
Check out our blog for more ideas on marketing your business.
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