American Ninja Warrior Alan Connealy If you've never watched, American Ninja Warrior, you're missing out on one of the most compelling athletic reality competitions on TV. It brings together athletes from a variety of backgrounds to compete in … [Continue reading]
Sticky Note Success
Want to significantly increase your response rate to a request? Check out this surprisingly easy way to make that happen with sticky notes. Kevin Hogan outlines both the research and the practical usage in this interesting article at the … [Continue reading]
Memorial Day Moving Madness
Moving can be a painful experience. Yes, it is easy to get caught up in the fun and excitement of moving. But there is also all the little details necessary to make that move successful that are often overlooked. I know. You remember the big … [Continue reading]
Mike’s Rant – Proper Perspective
Mike's Rant - Proper Perspective There is a forest...and there are trees...and there is a difference. Today we're going to talk about the big picture. Proper perspective. And how the frame you use can massively determine your actions, … [Continue reading]
Marketing Lessons from Jiffy Lube – Part III – Upsells
So today we're going to talk about the final point in this case study. The Upsell Board This is "Jiffy Lube Select Services." Just sounds exclusive doesn't it. Nice clean layout with the red, white and black that ties into their logo and color … [Continue reading]
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