Artificial Intelligence, once only fantasy brought out by science fiction movies is now a reality. So many tech companies are looking for ways to implement AI into software and technology and how it can be used to help businesses grow. With new AI implementations coming out every year, here are some of the ways these professionals use it to their advantage. 

Influencer Marketing

“A great yet often overlooked way to implement artificial intelligence into every business is through influencer marketing. Influencer marketing in the coming years will grow significantly with AI. AI makes it possible to identify the best influencers that can produce results in your company’s campaign rather than just choosing influencers based on followers. AI can save time and money by analyzing data on influencers and creating more relevant content. Having more in-depth data on influencers will create an opportunity to make better decisions. AI can also determine an influencer’s future performance and reach target audiences. Using AI to measure engagement and feedback will allow businesses to better use their budget and expand their reach on social media”

– Jeffery Pitrak, Marketing and Account Manager at Transient Specialists

Chatbots

“Artificial Intelligence is transforming the way businesses operate. One great AI tool is Chatbots, which are known to improve sales and make it simple for customers to interact with your site. By producing personalized messages and responses, customers can receive answers to their questions, learn more, or come back at a later time, wherever they left off. They also provide 24/7 communication without a human employee, making it ideal for users all over the world. These AI-powered bots will reduce wait times and connect deeper with customers, overall improving user experience and sales. Just ensure that your chat box leaves an alternative resource to connect with a live person, in case the chatbot isn’t able to answer all of their questions.”

– Jarrid Raney, Director of E-Commerce and Marketing at Shop Blends

Performance tracking

“These days businesses can use artificial intelligence in performance management. When 

properly configured, the AI can take a lot of the legwork out of tracking performance, reporting goals and achievements, and providing individuals feedback. When the AI detects an employee is overperforming, it can prompt a “keep up the hard work” message to reassure the employee that they’re appreciated. On the other hand, when it detects an employee isn’t on track to reach their goals, it can suggest the individual take a different approach, take some time to review training materials or reach out to management for suggestions. This can also eliminate the feeling of micromanagement in an organization while allowing management to focus on other areas.”

– Kevin Mako, Founder of Mako Design + Invent

AI In Customer Service

“Implementing AI in customer service can help provide better and faster support for your clients, increasing productivity for your business. One of the greatest benefits of having AI customer service is 24/7 support. This allows customers to access your support team whenever it is that they need help, and not have to wait for regular business hours. Implementing AI can also allow companies to gather predictive data, which will then in turn allow their customer service to predict their customers’ inquiries. If you’ve been wondering how to implement AI in your business, I would definitely recommend looking into AI customer service solutions.”  

– Rich Rudzinski, Founder of Tragic Media, Oversight and Drivey

Using Data Analysis

“AI can be used to retrieve large data sets within a matter of seconds and translate that information into a more easily digestible format for humans to analyze. It can be used best for developing more innovative pricing strategies, highlighting where costs can be reduced and uncovers inefficiencies. You should use AI to gather insights into customers’ preferences. This is super helpful when identifying the different patterns that your data shows. These insights can be used to help the business and employees make better-informed decisions. In the future, AI may be able to complete tasks in milliseconds and just continue to get faster and faster. But Ai programs that will only improve the efficiency at which humans can get tasks done will help businesses astronomically. AI can help get your monotonous tasks out of the way so you can put some time back onto your team’s calendar. 

– Sacha Ferrandi, CEO and Co-founder at Source Capital

Data Security

“Nowadays, data security has become an increasingly big factor in the implementation of every business, especially as we continue to rely on technology to store sensitive information. That said, AI has become a leading agent in helping the fight against data leakage. Some efforts that contribute to data security include, but aren’t limited to the following: phishing, ransomware, malware, or even insider threats to name a few. With the help of AI, companies can use machine learning to make certain that data is secured. While nothing is susceptible to mistakes, ensuring that there is a system in place to include warnings to that behavior is definitely enough to put many businesses at ease.”

– Gregg Dean, Co-Founder, and CEO of Layla Sleep

Timekeeping Management

“AI can be used to help schedule employees and set up appointments for customers which any company can and should take advantage of. Artificial intelligence can determine the best times to schedule employees based on historical peak times, patterns and preferences of individual employees, and other factors in an amount of time that humans wouldn’t be able to do. In the same way, AI can help businesses systematically set up meetings with customers in an efficient way and in a much smaller time frame. You can input your preplanned schedule and rules so that the software can work around you and your team to find the best time to create appointments with others. Artificial intelligence can allow your business to automate these processes which frees up employees’ time and helps improve productivity.”

– Adrian Pereira, CEO, and Co-founder of Eco Pea Co.

Start Small

“While everyone aims to implement AI into their business with full force, simply applying AI to a small sample of data is the best way to ease into these processes. Using AI in increments will allow your business to collect the necessary feedback and grow accordingly. Focusing on specific issues at a time will allow your AI to narrow in on it and now have all of the data thrown at it at once. Once your AI can gradually grasp certain values, you will see the large rewards it’s able to grasp in the future, giving your business the max potential of your AI and diminishing the returns from AI investment.”

– Jim Williams, Outreach Manager for Ziebart

AI In The Accounting Department 

“Many businesses are finding it extremely useful to implement AI in their accounting department. AI takes away from the tedious hours that go into repetitive tasks that are usually done by accounting professionals. With AI focused on these tasks, the accounting department can put their time towards higher-level activities that can’t be accomplished by a computer. Not only does AI allocate the accounting department more time, but it also drastically reduces common errors that are commonly made by humans. With the accounting department free of errors and able to put more time towards the important stuff, your business should be running smoother than ever with an AI system.”

– Sanem Ahearn, Head of Marketing of Colorescience

Qualifying Targeted Leads More Accurately

“Technology has made it easier to connect with people and corporations on both a business and personal level. Yet, popular sites have millions of users, so it’s time-consuming to find information alone. Using AI to help gather data on leads in your industry, is an accurate and quick way to increase marketing and productivity. AI tracks clients’ habits and purchases, which allows the system to predict what each user would like to buy. AI knows what to sell because it follows the customers closely. It makes a huge difference when you get the right ads in front of the right people.”

– Megan Jones, Community Outreach Manager for NutraSweet Natural

Personalized Learning

“AI can be used to provide personalized education to individuals through adaptive learning. With various learning software and programs readily available for students, AI can take advantage of this and create a curriculum based on the individual’s needs. This system can adapt to a student’s needs, goals, and progress as it adjusts to focus on units that need more attention. Not only will this be beneficial in a school setting, but it can also be used as a training tool for employees who are looking to further hone their skills in their specific career path.”

– Doug Crawford, Founder of Best Trade Schools
Artificial Intelligence is becoming a part of everyday life and it’s up to companies to stay ahead of the game and take advantage of these new features. AI works to make your day-to-day tasks more efficient and effective. With some of these examples, how will you be implementing AI into your business?

AI In Call Systems

“AI can be used by any business with a phone system to direct phone calls to the right point of contact. This helps free up time for the customer service representatives and can even get the information right to the callers straight from the initial point of contact with the AI call system. This is a great way to save money by taking out the middleman in the call conversation.  With the help of AI, the conversation can be sped up and a caller can get access to the person or information they need faster than if there was a person answering the phone.”

-Peter Reagan, Financial Marketing Strategist at Birch Gold Group

“AI can be implemented in every business through AI-powered predictive analytics tools. These can be tailored to each industry’s needs, but it has changed the game for financial institutions, by enhancing risk management, fraud detection, and customer relationship management. These AI tools can analyze huge amounts of financial data to predict things like loan defaults or payment delays, enabling banks and lenders to make more informed lending decisions. AI can provide real-time risk assessments by assessing factors like transaction history, credit scores, and economic trends, allowing financial institutions to adjust interest rates, terms, or approval processes. Additionally, these systems continuously learn from new data, becoming more accurate over time at identifying fraud risks, which helps to reduce false positives and ensure smoother operations for legitimate transactions.”

– From Bill Lyons, CEO of Griffin Funding.