Personally, plenty of businesses don’t like to get into the nitty-gritty. Connecting with customers on a different level makes it too real. Most CEOs would rather get in, get out and keep shoppers at arm’s length. Here’s a stat which may be surprising, then. 75% of consumers love it when brands are personable. Yep, that just blew your whole marketing strategy out of the water. The numbers, as well as the Aberdeen Group suggests that personalizing the customer experience is essential. The problem is that you don’t know how. After all, you’ve spent a lifetime trying not to get too close.

Here’s how to open your arms to the paying public.

Rely On Social Media

A perfect compromise is to engage with people on Twitter and Facebook. In a way, the brand has a cloak of anonymity because no one can see your face. But, it’s still a legitimate way to speak to followers and potential customers and ask them about their experiences. In fact, they will contact you because lots of shoppers use Twitter to log their queries and complaints. Don’t see this as a bad thing because it isn’t. Solving problems gives you the opportunity to show your worth and impress an angry customer.

Focus On The Message

Every brand has a message, so this tip shouldn’t be too much of a surprise. However, personalizing the meaning regarding customers is a tad different. Normally, emails and letters and leaflets, and whatever else you use, are posted with generic text. “Dear homeowner, we would value your service,” says the advert yet you can’t be bothered to learn their name. Simply adding a first name at the top is enough to engage them. You can even do it with products by using BossLaser to engrave items. Think of the times you’ve seen your name on a keyring – did you buy it? What about Coke’s campaign when they added names to their cans and bottles?

Offer One-On-One Support

This isn’t always easy to do depending on the industry, but it’s worth keeping in mind nonetheless. Interacting face-to-face is something consumers love because it makes them feel special. After all, you are focusing on them and their wants and needs. Retailers should consider this advice very carefully because there is a basic way to offer this kind of support: a personal shopper service. These men and women ask questions, listen and spend hours engaging with customers to ensure they find the perfect style.

Be Loyal

It’s easy to concentrate on new customers because they are money-spinners. However, don’t forget that the loyal shoppers are the lifeblood of the organization. Once they fall, the company will take on a whole different vibe. 64% of businesses say that loyalty programs are the best way to interact with their base. Firstly, they add value as they provide them with something they want. Secondly, it instills the idea that you value them as people and don’t just want their money.

Does your business need personalized surgery? Do you think the tips above will help?