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Starting a new business in the right way means establishing your brand. You need to make sure that you have a buzz going even before you open your doors. The way to do this is to make use of a new breed of special branding tactics. Here are 6 of the very best new methods to use in order to build your small business brand.

1. Hand Out Specially Branded Stationary to Fans

There are plenty of ways to make your brand stand out from the pack. One of the most traditional, yet still effective, things you can do is to hand out special stationery. Sure, it’s old-fashioned and hokey. But people still need to use paper to take notes from time to time. A new set of stationary is very handy.

If you’re going to hand out stationary of this type, you may as well do so once it has been branded with a specially printed logo. This is a unique opportunity for you to spread awareness of your brand in a whole new manner that other businesses aren’t taking advantage of. It’s a way to provide something useful to people without breaking your company budget.

2. Make Sure That Your Brand is Evergreen

Another major concern that you should have is to make sure that your brand is as evergreen as possible. This means making sure that you do all that you need to do to stay relevant in every possible situation. You don’t want to choose a company name, logo, or slogan that keys into a trend that will soon play out.

3. Hand Out Plenty of Logo Branded Merch

You can access the web to discover a wide variety of specially branded merchandise of all kinds. This can run the gamut from T-shirts to key chains to wallets. You can make use of this merch to brand your business in a thousand different settings.

You can hand out merch as prizes for participation in surveys, contests, or for buying a certain amount of goods for your store. Whatever the reason may be, your customers will love getting something for free with their order. It’s a great way to spread your name in the community in return for very little cost.

4. Identify and Market to Your Core Demographic

The next thing you will need to do is identify who the people are who are most likely to respond in a positive manner to your marketing efforts. How old are they? Where do they tend to live? What gender are they? What is their basic income level? Once you know the answers, you can market directly to their needs.

This is a crucial matter because you need to know who your core demographic is. Once you have a good idea, you can build your brand around them. Doing so will give you a solid foundation from which to build. When you have your core group wrapped up, you can then proceed to branch out to appeal to other audiences.

5. Make Sure Your Site is Fully Optimized

Your site needs to be fully optimized to load quickly and clearly on all kinds of devices. The vast majority of people are visiting you from their cell phones. A fast-loading and easily navigable site will spread your brand much faster.

6. Spread Your Brand with Social Media Exposure

The last thing that you need to keep in mind is that no one will know about your brand if you don’t take steps to expose it. The best way to do so in modern times is through the use of social media. Now is the time to get pages on all of the major channels. Set a time for live streams and other social media events.

Building Your Brand is an Absolute Must

It isn’t enough anymore to simply put up a site on the web. Once it’s there, it needs to be advertised. Part of your basic strategy ought to revolve around building up a strong and evergreen brand. You can do this by making sure that as many people as possible know who you are. These tips will help you achieve this.