Keeping a business afloat requires a business owner to stay on top of so many different aspects. From ensuring that the company structure is correct in the first place to dealing with cash flow, the obligations that they have to think about rising to the hundreds in terms of responsibilities. However, no matter how much effort you put into all of those responsibilities you don’t have a business unless you have customers. And that’s not going to happen unless you work on attracting them. 
You want to be able to catch the eye of your customers, and that means working on your marketing strategy on a bigger scale. The good news is that your options when it comes to this are huge. There are so many ways that you can bring more exposure to your business, from using an outsourced mailing house to send direct mail to your customers, to ensuring you are in the right places online. Either way, we’ve got some tips to show you how you can bring more exposure to your business below.

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• Make sure that you are properly invested in search engine optimization. What is your presence like in the digital world? Right now you do not exist unless you’re online because that’s why people will seek you out. It’s a huge aspect of your marketing that a company cannot afford to neglect. Not only must you invest in search engine optimization, you need to focus on local search up to engine optimization so that you can drive your offline sales as much as your online sales. Excellent way to reach your local audience and expand your customer base is by ensuring that you do this and that means doing it with proper keyword research.
• Create merchandise that’s completely unique. A good way to draw attention to your business is to create a branded profile of promotional material. We talked about direct mail, and this can be included with brochures and catalogs and calendars. You also need to think about your swag that you can use to advertise your business. Investing in the bigger items such as mugs or caps or hoodies can really help and if nothing else you can create tote bags or other types of reusable bags named on them. Everybody who walks down the street and sees these bags will know your logo.
• Do some networking. If you want to gain some exposure you need to get out there and talk to people. A handshake, a swag bag and a business card are going to be your best friends when you go out to industry events because that’s how you can introduce yourself to others. You need to ensure that you are attending events that range from seminars to tradeshows. Finding something that is popular in your niche is really going to help. When you have the right display you are going to be able to reach your audience properly.
• Lean on local advertisements. Other than exhibitions, you can create signage for your everyday use. Think about billboards with your business name and your colors on them. You need people to see it even if they don’t know they’re seeing it.