These days, crafting the perfect business lounge for your clients and customers can make a huge difference in the way they see your company. If you offer exquisite VIP treatment, then people will favor your company over competitors and give you a lot more attention. They’ll remember you not just for your services, but also for the outstanding level of hospitality that you offered them.

This is why it’s important for all industries from fashion businesses to restaurants to create a business lounge or VIP client area for entertainment purposes. If your website is aimed at an upscale market, then you’ll want to follow these tips.

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Provide entertainment for your guests

Entertainment can help keep your guests busy so that they’re not focusing on wait times or delays. It helps to take their mind off a potentially agonizing wait (as is usually the case with airports and transport in general) and it also allows them to unwind with something funny, interesting, or just unique that they haven’t seen before.

There are a number of different forms of entertainment that you can try. Some client areas prefer to use television services like loop.tv so that guests can catch up on various shows or watch movies that are surprisingly recent. Others like to play pool with their friends while waiting for something, and younger audiences may enjoy video games or a dedicated play area.

Make sure the area is private

Privacy can also provide a degree of professionalism and intimacy that separates the client area from other parts of your business. Usually, all you’d need is some kind of screen to provide a small layer of privacy to the guests in your VIP area. However, you might also be interested in creating a separate room that is soundproofed and kept away from your regular business operation areas.

While this costs a bit more money to develop, it provides a much higher level of privacy and the room can be used as a function room if needed, giving it extra value.

Know who your audience is and design it around them

It’s a good idea to think about how you want to design your business lounge. For companies that will be seeing lots of individual guests in their lounge, you may want to focus on private solo-focused areas that can include armchairs, private spaces, headphone sockets, and dining areas for one person. However, if you know that there will be families visiting the business lounge, then you should consider large tables, adjustable seating, and even child play areas.
Knowing your audience is half the difficulty of creating a business lounge. You need to know exactly who you’re appealing to and you have to invest in their happiness and comfort. This is easy if you only have a single type of client, but it can get difficult when you need your business lounge to appeal to multiple different demographics and audiences in order to provide the best value and experience.