It is easier than ever to set up an online business and it can be done in a very short time. The problem is making sales, and once you have those customers, convincing them to buy again. There will always be a lot of one-off customers who never return, that is just the nature of business. You want to make sure as many as possible do come back though, so how can you convince customers to buy?
Make It an Easy Experience
Your website needs to be as user-friendly as possible. If potential customers have difficulty navigating the pages, they will soon move on to one of your competitors.
Your site also needs to be appealing and attractive to the eye. It is estimated that you have just 4 seconds to grab someone’s attention so that they look closer. Search almost anything these days and you get many thousands of results. Because of this, if they do not like the look of your site it is very easy for them to find another.
Look at your site from their point of view. Is it easy to move around, find the information you need, or to order the goods? You may think it is a wonderful site nut if the user experience is not good, customers will not return.
Get Your Prices Right
Pitching your price at the right level is vital It needs to be high enough for you to cover all your costs and expenses, but low enough to attract the customers. This can be a difficult thing to get just right, as there could be many similar products already on the market. www.frigginyeah.com can help you to price your products competitively, and save you the hassle of spending hours searching through data about other concerns. The
Encourage Interaction
Encourage interaction with your customers, either by having them set up profiles or through social media. When people interact with you they feel as though you are one of their friends. They would always rather buy from someone they know than from a stranger. This is a good way to build trust in your products and to get them recommended to others.
Provide Excellent Customer Support
An online business provides 24-hour customer service. People do not expect responses in the middle of the night, but their queries are not restricted by opening times. If you cannot respond to any query straight away, deal with as soon as possible.
People will often pay a little more for a product if the customer service excels, and they are more likely to be a repeat customer.
Accept Multiple Payment Methods
Multiple payment methods are a must if you want to convince customers to buy. Internet security is a serious matter and many consumers are not happy leaving details on a site. Online businesses that accept multiple payment methods constantly rank among the highest in search engine results.
Avoid linking payments information directly to user accounts, as this will make users very wary. There are so many accounts of Internet fraud in the media that everyone needs to feel their bank details are safe.
